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Event Marketing: How a technology start-up made a trade show splash booth-free

markempa

But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. The best opportunity to kick off that effort was at the NRF Big Show. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Following up.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

No company can successfully launch or maintain their competitive position without high quality marketing. Poor marketing can lead to fewer sales, fewer customers, and even a higher bounce rate on a business website. If any of that sounds familiar, you may need to take your marketing to the next level.

Tactics 270
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How to Prepare for a Successful Trade Show

Lead Liaison

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. Consider an event lead management solution, like GoExhibit!, No pressure, right?!

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Trade Show Follow-Up: 5 tips to optimize response

markempa

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Trade Show ?

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. The difference between winning and losing is your ability to demonstrate your impact on sales using digital data. Let’s discuss how to support sales from different roles.

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13 Marketing Tactics to Boost Your Event ROI

Adobe Experience Cloud Blog

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. If something goes wrong, attendees and management notice right away.