Leadspace
MAY 26, 2020
Event marketing is one of the go-to methods B2B companies use for lead generation. This is something to which countless B2B marketers can attest. In fact, in 2018, nearly 70 percent of B2B marketers stated that live events generated the most leads. . Fortunately, there’s a way around it: virtual events. .
Conversica
OCTOBER 30, 2019
We are in the middle of conference season and Marketers are hard at work promoting events, building booths, crafting meeting spaces, selecting swag and giveaways, and polishing their messaging. Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers.
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Lead Liaison
AUGUST 26, 2019
Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. Text Message Marketing in Post-Show Follow-Up. You want an omnichannel approach before, during, and after the trade show.
Webbiquity
SEPTEMBER 12, 2023
For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.
SpotMe Blog
JULY 25, 2021
With the world heading back to some sense of normalcy, many companies are anxious to include in-person components to their virtual events again, and vice versa, to create a hybrid event experience. Best Practices for Promoting Your Hybrid Event. What Are Hybrid Events? What Does a Hybrid Event Look Like?
Pam Didner
OCTOBER 15, 2022
We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. Event management is teamwork. How can we ensure things run as smoothly as possible at our gatherings?
Pam Didner
SEPTEMBER 16, 2020
In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Event Marketing.
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