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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Consent puts the power of privacy in the user’s hands.

Privacy 111
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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

Although it has sparked excitement and enthusiasm, there are concerns surrounding the ethics of AI. And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. What are AI ethics?

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Ethical data management is a win for marketers

Martech

“We’re in the middle of a massive change in the data privacy landscape that is forcing companies to rethink how they work,” said Priscilla Debar, Acoustic’s Associate General Counsel, at our recent MarTech conference. “Is All these day-to-day activities involve the sharing of our personal data with companies. Senate in July.

Ethics 102
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The California Privacy Rights Act (CPRA): Are You Ready for CCPA 2.0?

Convert

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93
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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to access personal data. Right to correct errors in personal data. Right to delete personal data. Attorney General, CPPA.

Act-On 98
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Email marketing will be a success story in 2022

Martech

.” The other trend she highlighted was personalization. “Personalization versus tokenization,” she said. “Lots of marketers think, cool, I’ll put your organization name in here, or I’ll use your first name, and that’s personalization. ” Finally, be ethical. .

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Data Privacy (Archive)

The Customer

Data Privacy (archive). 10 min Solve Cookie Tracking With Loyalty August 23, 2021 The data you collect has value well beyond personalization. 15 min Your Data Privacy: How Much Do People Know? 14 min Does Strong Data Privacy Make for Stronger Security? 14 min Does Strong Data Privacy Make for Stronger Security?

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