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Advanced Tips for Protecting Your Small Business Network on a Budget

Webbiquity

Your daily to-do list likely includes an array of tasks, from producing video marketing to working out ways to drive more traffic to your website. Advanced Phishing Techniques. You may think you know what a phishing email looks like, and it’s true that some are easy to spot. Guest post by Ludovic Rembert.

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Protect Your Brand From Phishing Emails This Thanksgiving, Black Friday, & Cyber Monday

Martech Advisor

Email marketing is an important tool to attract holiday shoppers with exciting deals. But email frauds like phishing emails, too, have risen over the past few years putting customers at risk and brand identity at stake. So how can brands tackle phishing emails this Thanksgiving, Black Friday, and Cyber Monday?

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10 Keys to Building Success-Filled Long-Term Consulting Relationships

Webbiquity

Consider, for example, the programmers of ransomware, or the writers of phishing emails: they are corrupt, awful people. Because you are doing most or all of your work out of the direct site of clients, maintaining the highest ethical standards is absolutely essential. It’s more important even than capabilities.

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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Your innovation, marketing, sales, and legal teams should be represented, as well as someone from leadership. Phishing attacks are easier than ever, even for non-native English speakers. AI Bias AI tools, including ChatGPT, can inadvertently reflect and amplify biases present in their training data, raising ethical concerns.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

Recent Google and Yahoo spam ban demand the immediate attention of marketers and sales professionals. Regardless of the level of expertise in marketing or sales, it is paramount to be equipped with the requisite knowledge to ensure compliance and maintain efficacy in outreach endeavors within the framework of these evolving regulations.

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Artificial intelligence is getting even smarter

Martech

Digital marketers still have a job of course. It seemed like it was always ‘getting there’,” said Adam Binder, owner, founder and CEO of digital marketing and SEO firm Creative Click Media. Another potential for abuse is false content — spam or phishing — noted Carr. What digital marketers can do.

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Email Debrief: Marketing and Design Trends

Litmus

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” BIMI is currently supported by Apple Mail, Gmail, and Yahoo, which accounts for almost 92% of email client market share as of December 2022. Read on (or jump ahead!):