SmartBrief - Marketing

JANUARY 22, 2024

Let’s take a look at three trends in AI for B2B marketing that Forrester sees. Data challenges — including the lack of well-curated, high-quality data — impede AI progress and amplify privacy concerns and trust issues. The post Getting smarter together: Trends in AI for B2B marketing appeared first on SmartBrief.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Zoominfo

JUNE 27, 2022

THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” What are your privacy practices? If you build your business on bad data, bad things are bound to happen.

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Purchase Work Management Marketing Management Lead Ranking 130

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. I think the biggest AI trend we’ll see in the next couple of years is the ability for AI to make emotion-based decisions. So, what can salespeople expect and be prepared for in 2024?

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Envy

OCTOBER 12, 2021

Follow her Twitter account to get her updates on emerging trends and techniques to help combat cyber threats, from the impact of the Internet of Things to securing big data. Principal Analyst for Security & Risk Professionals at Forrester, Andras Cser covers cloud security and enterprise fraud management. Andras Cser. Katryna Dow.

Enterprise Management 134

Enterprise Management Work Management Marketing Management Consulting 134

Martech Advisor

JANUARY 17, 2020

A separate study by Forrester found that 14% of brands (U.S.) Learn More: Top 7 Customer Experience (CX) Trends for 2020. Be transparent about customer data privacy. But this should be approached with a clear, ethical stance. And this had measurable results. So how can you carry on this momentum in 2020?

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Marketing AI Lead Ranking AIDA Forrester 92

SpotMe Blog

JUNE 29, 2023

By fostering meaningful connections and providing value to professionals and patients, pharma companies can achieve their marketing goals in a responsible, ethical way. Strict laws govern how pharmaceutical companies can market their products to ensure ethical practices. Regulatory compliance is non-negotiable. Find out more.

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Single Grain

SEPTEMBER 18, 2023

A survey by Forrester Research found that while 74% of businesses aim to be data-driven, only 29% succeed at connecting analytics to action. Pattern Recognition : Quickly identify patterns, trends and anomalies in large datasets that might be difficult for humans to spot. That’s where AI shines.

Marketing AI 52

Marketing AI Business Ethics Work Management 52