Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Enterprise Management 118

Enterprise Management Paid Search Agency Planning Marketing Management 118

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Customer Experience Matrix

APRIL 2, 2015

I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. Several presenters diagrammed the actual marketing systems in place at their companies.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Leadspace

JANUARY 4, 2017

After creating, building, and leading the Oracle Marketing Cloud from obscurity to industry leadership for the last 3 years, which was a beyond-amazing career experience (thank you Oracle!), Real-time content/offer management. Hello, all, and here’s to a promising 2017! As most of you know, I had a big change in 2016.

Enterprise Management 116

Enterprise Management Paid Content Marketing Management Marketing Automation Services 116

Customer Experience Matrix

MARCH 2, 2015

Back then, they positioned themselves as a “marketing operating system” that provided core functions but would ultimately let users connect with third party apps. The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. This vision should sound familiar: it’s the idea behind the real time decision management systems I’ve been reviewing recently.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

MARCH 26, 2014

The other enterprise-level B2C email vendors ( ExactTarget , Responsys ) have already been bought at wondrously high prices, and every B2B marketing automation vendor I talk to tells me that potential investors are approaching them constantly. My only reaction was, What the heck took so long?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 10, 2012

I’ve now done more detailed research into the SetLogik B2B data management system I mentioned in my Dreamforce post. I originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. If anything, I’m even more impressed.

Enterprise Management 120

Enterprise Management Work Management Lead Ranking Marketing Management 120

Customer Experience Matrix

NOVEMBER 5, 2015

Teradata today announced it plans to sell its Marketing Applications business. It’s only three weeks since Teradata expanded its marketing suite by buying a new Data Management Platform – a move I felt made great sense. Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.)

Enterprise Management 120

Enterprise Management Planning Marketing Management Marketing Automation Services 120

Valasys

AUGUST 28, 2020

On the 25th of August 2020, the leading provider of cloud-based e-commerce, CRM, and other popular business software solutions, Salesforce revealed that their revenue from Marketing and Commerce Cloud software increased by 21% for the second quarter of the fiscal that ended on July 31.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Search Agency 98

Content Standard

JANUARY 21, 2015

While 67 percent of CMOs report that they’ll spend more on marketing technology in 2015, only 54 percent of both CIOs and CMOs believe current marketing leadership can manage the intersection of technology and marketing. Being a content marketer in the enterprise software industry is no easy task.

Enterprise Management 40

Enterprise Management Marketing Management Software Content Marketing 40

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle announced today that it has agreed to purchase B2B marketing automation leader Eloqua for $23.50 It suggests that neither Oracle nor Eloqua management felt the company was substantially undervalued. Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

MARCH 26, 2015

Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components. And Lenovo uses just only two of Adobe’s eight solutions. And Lenovo uses just only two of Adobe’s eight solutions. But such integrated solutions are rarely comprehensive.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 24, 2016

Pega positions Customer Decision Hub as part of its core platform, which supports applications for marketing, sales automation, customer service, and operations. It competes with the usual enterprise suspects: Adobe , Oracle , Salesforce.com , IBM , and SAS. It brings together audiences, offers, and actions.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 6, 2010

The company released QlikView 10 in October and Senior Director of Product Marketing Erica Driver briefed me on it in a couple of weeks ago. But more big enterprises are signing on as well. Development is focused on integration and enterprise support. Here’s what’s up. Business is good. Features are stable. Mobile interface.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

JUNE 30, 2010

Summary: LoopFuse has launched a free entry-level version of its marketing automation system. It's one example of how vendors are now competing to attract new users. LoopFuse today promised to “transform” the marketing automation industry by offering a free version of its system. LoopFuse knows that, of course.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Sales and marketing headcounts have increased to generate new customers.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Crimson Marketing

MAY 13, 2015

Scott Brinker, cofounder and CTO of ion interactive , and Jason Heller , global leader of McKinsey Digital Marketing Operations, explain that the most important changes businesses must make to take advantage of technology often have little to do with the technology itself. Cadence and governance continue to challenge marketing tech.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Heinz Marketing

DECEMBER 9, 2021

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. My goal with the Quick Start Guide series is to provide you a quick synopsis of a martech solution category.

B2B Sales 70

B2B Sales Enterprise Management Zoominfo Work Management 70

Customer Experience Matrix

OCTOBER 17, 2014

photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. Solutions to the really hard problems of entity association (matching identifiers for the same person in different systems) and predictive analytics are not included.

Analytics 120

Analytics Process Salesforce.com Allocation 120

Varicent

SEPTEMBER 23, 2019

Through this app, customers can get FunnelCake analytics and actions inline with where sales reps and managers are already working – in Salesforce. With more than 5,000 solutions, 6.5 With more than 5,000 solutions, 6.5 With FunnelCake, visibility into sales performance drives accountability and changes rep behavior.

Enterprise Management 40

Enterprise Management Peer-to-peer Salesforce.com Work Management 40

Customer Experience Matrix

NOVEMBER 4, 2014

million funding, enrolling about 30 beta clients, releasing its initial system and a new self-service option, developing an automated process to recommend marketing programs to its clients, and abandoning the CDP label to call itself a “marketing activation platform”. But perhaps I’m getting ahead of myself.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

ViewPoint

AUGUST 28, 2013

Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. Consumers are Better Equipped. That has pros and cons, Nick said.

Enterprise Management 120

Enterprise Management Work Management Salesforce.com Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2012

These companies have large marketing departments that may manage hundreds of campaigns for different products in different locations. Our scoring reflects their need for special features for automated content selection, project management, complex lead scores, and tight control over the rights granted to individual users.

Eloqua 120

Eloqua Marketing Automation Services Lead Ranking Enterprise Management 120

Customer Experience Matrix

AUGUST 16, 2011

I’ve long believed that B2B marketing automation is just a passing phase: that, ultimately, B2B marketing automation systems will be absorbed into CRM systems instead of operating independently. But there are also a few vendors who have bet in favor of merged systems, so it wouldn’t be fair to ignore their view entirely.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 xiQ’s Media Curation Workbench is emerging as a new channel for discovering relevant content, on any conceivable topic, for use in content marketing initiative.

Enterprise Management 62

Enterprise Management Work Management Marketing Management Curation 62

Salesforce Marketing Cloud

JULY 6, 2023

How it made Richardson a better seller: “The Toltecs didn’t sell enterprise software, but these principles help me every day,” she said. How it made Thiele a better seller: Thiele thought he already understood all the elements of enterprise sales. Be impeccable with your word. Don’t take anything personally. Always do your best.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. is that nobody needs a comprehensive online marketing suite. They need a comprehensive marketing suite, period, that includes both online and offline activities.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Crimson Marketing

AUGUST 13, 2014

Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated. Corporate Marketing Podcasts'

Network Marketing 100

Network Marketing CMO Enterprise Management Analytics 100

Customer Experience Matrix

JUNE 15, 2007

Our friends at Accenture have once again illustrated the point with a paper “ Surveying and Building Your CRM Future ,” whose subtitle promises “a New CRM Software Decision-Making Model”. Each combination neatly maps to a different class of CRM software. Of course, some vendors might disagree.)

Enterprise Management 120

Enterprise Management Work Management Marketing Management Paper 120

Customer Experience Matrix

FEBRUARY 25, 2009

I spoke today with Genius.com , whose new nurture marketing system, Genius Enterprise, will officially launch next week. Note: in addition to the original proxy server technology, Genius also now offers a tracking solution based on inserting conventional tags into Web pages. Genius.com’s term for this is “dynamic engagement”.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

xiQ

APRIL 12, 2016

Not that any other kind of recognition is not exciting – in our short career since we launched xiQ Market Intelligence Platform 1.0 xiQ’s Media Curation Workbench is emerging as a new channel for discovering relevant content, on any conceivable topic, for use in content marketing initiative.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Curation 48

LeadSloth

MAY 25, 2010

Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. Everybody expected Salesforce.com to make a first move, but Oracle surprised us here :- ).

Market2Lead 100

Market2Lead Enterprise Management Acquisitions Work Management 100

Customer Experience Matrix

DECEMBER 3, 2008

My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer. What I found was intriguing.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

xiQ

SEPTEMBER 19, 2016

xiQ Wins Prestigious 2016 Content Marketing Award. a leader in real-time personalized market intelligence, is pleased to announce that it is the recipient of the 2016 Content Marketing Award for Best Integration of Mobile Devices in a Content Marketing Program. Sept 19, 2016 — xiQ, Inc.,

Enterprise Management 62

Enterprise Management Marketing Automation Services Content Marketing Salesforce.com 62

ViewPoint

AUGUST 30, 2012

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. Their ideology is pervasive.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120