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HubSpot’s October releases: A manager’s guide

Martech

The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data. Customize HubSpot to match your business terminology with custom lifecycle stages.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Common AI Use Cases Made Safer in Marketing Cloud Salesforce previously announced that its Marketing Cloud would support generative AI use cases.

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Marketers need a unified platform, not more standalone tools

Martech

.” Rob Tarkoff, Oracle EVP and general manager of CX, knew he was mixing his metaphors. Marketers don’t need more standalone tools, they need a platform. Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. It sounds good on paper.

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7 Considerations When Choosing a CRM Solution for Your B2B Firm

Circle Studio

Keeping client and prospect correspondence in one place and syncing contact details across management tools are just a few reasons that your firm—regardless of its size—may want to consider investing (or reinvesting) in a Customer Relationship Management (CRM) solution. Method, Nimble, Zoho CRM, Hubspot).

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Acquisitions Reshape the Marketing Automation Industry: Growth at the Bottom, Room in the Middle, Fog at the Top

Customer Experience Matrix

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments.

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10 Best Website Builders For Small Businesses Compared

Optinmonster

Small business website creator software takes the burden off your shoulders. HubSpot Website Builder : Best for Marketing Automation. It’s the world’s most popular content management system (CMS) because it’s flexible, scalable, and easy to use. This website creator can make things more manageable, starting at $39.50

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The Customer Experience Is a Content Experience

Content Standard

Subscribe to our monthly newsletter , Content & Context, to receive future insights and updates on the content marketing world from Skyword CEO, Andrew C. Let’s talk about the convergence of content marketing and the customer experience (CX). So what role does content play in all this? In short, a critical one.