en-us solutions expert-services 
The Lead Agency
APRIL 14, 2024
But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. No surprise, the reality is that every day brings with it incremental changes, and we B2B marketing experts stay abreast, adapt and do our best to package up what we’ve learnt into catchy, scannable and implementable content.
Content Standard
SEPTEMBER 27, 2021
But en masse, one-off assets and campaigns do virtually nothing to expand your brand’s sphere of influence. If you’re a financial services brand, for example, you might want to be seen as the industry expert in debt management. We call this asset-centric marketing. Is the next step a sales consultation?
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Valasys
JANUARY 17, 2020
According to Ann Handley, Digital marketing & content expert at MarketingProfs, B2B marketers need to make their customers the hero of their stories. Publishing case studies help you emerge as Subject-Matter-Experts (SMEs) in your niche. You can showcase your unique approach towards resolving particular problems.
Televerde
AUGUST 31, 2021
They ensure that customers reach their desired outcomes with your product or service. Collecting current customer feedback is the only way to truly understand how your customer experiences your product or service and provides invaluable insights. This may seem like a bad thing at first glance. Measure Your Progress.
Convince & Convert
NOVEMBER 1, 2011
It really looks at how it’s not the technology that wired us for distraction. But also, it’s perpetuated through the “social media experts” I can tell you that year after year, I would have to get in debates that would justify my friend to follow ratio on Twitter, for example. So part of this is self-created.
Content4Demand
JANUARY 17, 2023
Content hubs can even serve as assets themselves, gathering carefully curated content around one topic or solution. Many of our clients use these types of content hubs to promote a specific product or service area with a small library of content that’s hyper-focused on one topic area. The Content Library Model.
Convert
FEBRUARY 13, 2023
Experimentation is one of the best (if not THE best) ways to use your team members (those who come up with the hypotheses) and your customers (who validate or invalidate the hypothesis) as sensors to gauge changes on the horizon and help you translate them into meaningful business impact, thereby laying the foundation for true innovation.
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