Webbiquity

FEBRUARY 16, 2016

B2B messaging gets personal. eMarketer ). next year–but budgets for B2B services marketing are projected to grow nearly 7%. ( However, spending on digital marketing specifically is projected to rise 14% for B2B products and 20% for B2B services in the coming year. ( LinkedIn Pulse ). LinkedIn Pulse ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. A chatbot is personable, unbiased, and informative. Companies like Swiggy and Amazon have leveled up their digital marketing game and, ultimately, their customer service by leveraging customized AI-powered chatbots.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. However, in 2018 the time the average person is spending on social media per day has grown only about 2 minutes and 53 seconds more per day. You may believe that growth is growth. More than half of U.S.

Social Media 61

Social Media Media Emarketing Facebook 61

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. The most effective content marketing tactics according to B2B marketers are: – In-person events (70%). More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content.

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Valasys

MAY 15, 2020

According to a report from eMarketer , most of the web users prefer watching a video to reading. Buying and conversions are majorly implicit decisions and hence the more impact you can make while showing the value proposition of your goods or services, the more revenue you will generate. And it’s not just limited to carousels.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

TrustRadius Marketing

AUGUST 21, 2018

This widespread adoption of mobile naturally has implications for the way we search for products and services in our professional lives. A recent study on the buying habits of millennials in the US found that 73% of them drive product and service purchasing decisions. Personalize the user’s experience. Don’t forget about apps.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Marketing Insider Group

FEBRUARY 5, 2024

Content Marketing Stats 84% of digital marketing leaders acknowledge the role of AI in enhancing personalization. Statista) 80% of businesses deem personalization as essential for growth. Adobe) 80% of consumers are more inclined to purchase from companies offering personalized experiences.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Directive Agency

MAY 2, 2017

You’re probably up against dozens of companies that provide the same product or service as you. The goal is to gain some of their followers who will be interested in your products and services. If influencers have used your products or services, ask them to write testimonials about how their experiences were.

Paid Search Agency 40

Paid Search Agency B2B Marketing Companies B2B 40

Vidyard

DECEMBER 17, 2020

LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 Event Services company proposals that had video enjoyed a it’s a whopping 103% higher close rate ( Proposify, 2020 ). of internet users ( eMarketer, 2019 ). 75% of worldwide video viewing is mobile ( eMarketer, 2018 ). Video Marketing Statistics 2.1

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Statistics Video Marketing Planning Business 157

Hubspot

AUGUST 20, 2019

Emarketer ). Each person spends an average of 2 hours and 22 minutes on social networks and messaging. Only 3 percent of Tweets about customer service issues call out the company's username with the @ symbol. eMarketer ). LinkedIn Statistics. There over 530 million user profiles on LinkedIn. LinkedIn ).

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Statistics Social Media Social Marketing Paid Search Agency 101

Vidyard

MARCH 23, 2021

LinkedIn Video Statistics 3.4 YouTube Statistics 3.7 Social media, websites, and YouTube are the most popular places to distribute video content. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 Video Publishing and Production Statistics 2.3 Video Length Statistics 2.4 Stats Around Video Engagement 2.5

Stats 65

Stats Video Marketing Enterprise Management Planning 65

Online Marketing Institute

OCTOBER 29, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Businesses are mostly using it to develop thought leadership and customer service.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Webbiquity

APRIL 14, 2014

What do 40% of B2B buyers say about LinkedIn, that only 19% say about Twitter? 57% of B2B vendors say they are shifting their B2B commerce transactions from offline to online and self-service, and 44% agree “that B2B commerce is adopting B2C best practices in order to optimize the purchasing experience.” eMarketer ).

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Marketing Insider Group

SEPTEMBER 14, 2020

Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 85% of buyers trust testimonials created by other consumers as much as they trust recommendations from personal contacts, which is up from 84% in 2016. Optinmonster). Optinmonster). Optinmonster). Econsultancy ).

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Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. eMarketer ). 10 LinkedIn Statistics and Facts.

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Social Networks Stats CTR Network Marketing 100

Hubspot

NOVEMBER 18, 2020

Signing up for a free trial of your service. They’ve demonstrated more-than-passing interest in your products or services, and can evolve into high-value, qualified leads — provided you build trust and offer genuinely helpful content along the way. The first step is to link your YouTube channel with your Google Ads account.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Webbiquity

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). B2Bs Tap Social to Boost Search by eMarketer. YouTube) to enhance your brand presence online. Tweet about the video. Post it to the Facebook Wall.

Paid Content 100

Paid Content Optimization Paid Search Agency Tips 100

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . Or, at least put it to the test :). . . #10. MassPlanner. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

SEPTEMBER 22, 2015

If you have been struggling with Twitter because you find that the signal to noise ratio on the network is so poor, then Followerwonk could revolutionize how you use the service.” It shows you the topics the person is ‘all about’ and it will show you the interest areas their followers have.

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Social Media Tools Media Enterprise Management 100

Webbiquity

JANUARY 17, 2011

by eMarketer. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. 9 new rules for YouTube marketing by iMedia Connection.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Hubspot

APRIL 26, 2012

Can any B2B company make the case that its target audience isn't on LinkedIn? And eMarketer predicts there will be 1.43 Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc. Are there B2C companies without potential customers on Facebook?

Social Media 28

Social Media Media Work Management Marketing Management 28

Online Marketing Institute

NOVEMBER 1, 2010

billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 this year, to $129 billion Interactive spending will climb 9.2%, to $51.5 by Fred on Avoid the Corner of Death!

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Single Grain

DECEMBER 27, 2019

Podcasts are so popular because it's an easy-to-consume format for both business and personal topics. BBC and Google both released their own services in 2019, leading to a minor fall-out as BBC pulled their services from Google. Audio streaming services: Radio.com. Audio streaming services: Radio.com. Buzzsprout.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

Online Marketing Institute

NOVEMBER 2, 2010

B2B and enterprise companies aren’t trying to convert millions of individual consumers into customers — they’re trying to convince a smaller group of companies with bigger budgets to buy their products or services. Businesses are mostly using it to develop thought leadership and customer service.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Single Grain

MAY 4, 2021

No, virtual conferences aren’t new, but if you host them on next-gen platforms, you take them to a new level since they feel similar to attending an actual, in-person conference. One-on-one networking: Pair people up so they have deep one-on-one conversations via video as they would during an in-person event.

Social Media 128

Social Media Video Marketing Marketing Budget Media 128

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. eMarketer ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Hubspot

MARCH 29, 2012

We've all gotten used to the idea of using Twitter, Facebook, and even YouTube for marketing -- even if the platforms aren't always as brand-friendly as they could be. While Pinterest has users on its site for over an hour at a time, eMarketer reports that users spent an average of just 3.3 And why should they be? I have a confession.

Social Networks 28

Social Networks Network Marketing Social Marketing Google 28

Webbiquity

AUGUST 5, 2013

The second-most popular tier includes YouTube, blogging and LinkedIn. Furthermore–75% of social media users “object to major companies and platforms using their personal information for commercial purposes.” eMarketer ). 64% use LinkedIn on a regular basis, while 55% say the same for Facebook.

Statistics 100

Statistics Social Media Social Marketing Paid Search Agency 100

Single Grain

JULY 19, 2019

AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Email personalization. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Chatbots will power 85% of customer service by 2020.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier this year. Email personalization. It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Chatbots will power 85% of customer service by 2020.

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

Hubspot

JANUARY 30, 2018

That's because most consumers, research shows, seek product and service recommendations from those who are, above all, knowledgeable and credible. On the other hand, if your target audience consists mostly of business executives, LinkedIn may be your best bet. Where are the other influencers in your niche?

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Peer-to-peer Social Media Custom Publishing Guidelines 101

Webbiquity

SEPTEMBER 8, 2010

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. 92% said they personally use LinkedIn, versus 56% on Facebook. Social Media Revolution by YouTube.

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Paid Content Social Media Stats Paid Search Agency 100