Contently

SEPTEMBER 20, 2016

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase). Without knowing how to show business results, it’s difficult for marketers to optimize going forward.

ROI 60

ROI Paid Search Agency Video Marketing Ads 60

Porch Group Media

MAY 21, 2019

eMarketer). This will account for just about half (49.2%) of the total programmatic digital display ad spending for 2019, per new data from eMarketer. Native advertising increases purchase intent by 18%. eMarketer). eMarketer projects that by 2019, 83.6 eMarketer). billion in 2019. Think with Google).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

SEPTEMBER 24, 2019

Social networks are the biggest source of inspiration for consumer purchases with 37% of consumers finding purchase inspiration through the channel. Emarketer estimated that the ad spending on social video in the US increased by 38.1% eMarketer ). Native advertising increases purchase intent by 18 percent.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

NuSpark Consulting

JULY 2, 2010

Key metrics they track are brand awareness, product preference, then purchase intent. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. More information can be found on their website at www.vizu.com. Not the increase in search lift (27%) and direct traffic (21%).

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Bannerflow

APRIL 12, 2019

At the end of 2018, Business Insider and eMarketer predicted that 30% of all users would use some form of ad blocker. Viewers show 18% more purchase intent compared to banner ads. . With ad blockers and low click-through-rates (CTR), it’s no wonder there are questions around the effectiveness of display advertising.

Display 61

Display Advertisements Advertising Effectiveness 61

Porch Group Media

MAY 14, 2019

According to eMarketer, 46% of consumers said that loyalty programs would entice them to visit restaurants more often. V12’s purchase-intent solution, V12 Signals, allows brands to reach consumers based on store visit behavior. Enhance Loyalty Programs with Location Data.

Mobile Marketing 40

Mobile Marketing Service Planning Allocation 40

Digilant

AUGUST 10, 2023

media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Advertisers can target their ads based on thousands of data points, including demographics, interests, context, sentiment, behavior, IP address, purchase intent, CRM data, and more.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

media ad spend , and eMarketer expects that percentage to grow to 81 percent by 2026. Advertisers can target their ads based on thousands of data points, including demographics, interests, context, sentiment, behavior, IP address, purchase intent, CRM data, and more.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Outbrain

OCTOBER 15, 2018

I know from experience that consumers look at native ads 53% more than display ads and native ads create an 18% increase in purchase intent. eMarketer recently found that consumers trust information from advertisers on publishers’ sites 24.4% It just stands to reason. What’s noteworthy is that non-social native works best.

Advertising Agencies 37

Advertising Agencies Advertisements Advertising Paid Search Agency 37

EveryoneSocial

OCTOBER 15, 2019

eMarketer ). More than half of women made purchases due to influencer posts with Facebook and Instagram being the preferred platforms. increase in purchase intent when users were exposed to brand and influencer tweets compared to 2.7x MediaKix ). Influencers created a 5.2x when just shown brand tweets. Martech Series ).

Statistics 59

Statistics Paid Search Agency Word of Mouth Companies 59

Outbrain

MARCH 31, 2021

eMarketer ). eMarketer ). eMarketer ). Native ads create an 18% increase in purchase intent. Let’s dive in: US native ad spend is expected to increase by 21% in 2021 to a value of $57 billion. Native spend on mobile more than doubled between 2018 and 2020, reaching $45 billion in the US. The Drum ). Outbrain ).

Statistics 62

Statistics Advertisements Advertising Emarketing 62

Porch Group Media

FEBRUARY 2, 2021

This can also be supplemented with third party assets such as lifestyle, behavioral information, life event data and purchase intent. eMarketer reports that 90.7% eMarketer also reports that 92.3% of US advertisers and marketers segment data to better target and engage with their customers.

Paid Search Agency 56

Paid Search Agency Ideal Customer Profiles Companies Marketing & Strategy 56

Single Grain

DECEMBER 31, 2019

According to eMarketer , social commerce rose from 23% in December 2018 to 31% in October 2019 among U.S. Keep an eye on users' purchase intent and make your move when enthusiasm for your product is at its peak. ” Campaign metrics include user engagement such as liking, sharing and retweeting. Adopt a mobile-first outlook.

Trends 102

Trends Marketing AI Amazon Top of Funnel 102

Outbrain

MAY 12, 2022

eMarketer ). eMarketer ). eMarketer ). Neilsen/ eMarketer ). eMarketer ). Neilsen/ eMarketer ). Native ads create an 18% increase in purchase intent. billion in 2023. In 2022, native video advertising is forecast to comprise 84.1% compared to last year. billion in 2022. billion in 2022.

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Single Grain

AUGUST 3, 2021

Here are some of the top reasons your brand should start advertising on streaming TV services like Hulu: eMarketer predicts that by 2022, over 25% of households in the U.S. Hulu ads are super effective with higher purchase intent and stronger ad recall. will drop traditional television. Advantages of Hulu Advertising Platform.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Advertisements Advertising 59

Outbrain

DECEMBER 30, 2019

Display ads aim to boost brand awareness and purchase intent. A report from eMarketer shows that’s also the case for native video ads. A display ad is a paid advertisement that appears in the digital space, whether on a website, social media network or app. However, their click-through rate is just 0.05% across all formats.

Paid Content 60

Paid Content Advertisements Advertising Video Marketing 60

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100