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The cookieless mobile world: how advertisers can stay competitive

illumin

Marketers are gearing up for the cookieless mobile era. Here’s a glimpse of how going cookieless is impacting the mobile world. The mobile segment is shifting as well – implementing changes towards more safeguards around personal data. They can be used for wider targeting, audience profiling , and cross-tracking of ads.

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The Essential List of Content Marketing Statistics and Data

ClearVoice

Knowledge is power — but only if your knowledge is actually based on accurate information. Use this list of research and data to help you make wise and informed content marketing decisions. eMarketer ). SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( eMarketer ).

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

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A quick guide to in-game advertising, the next game changer for marketers

illumin

With the expansion and continuous development of the video game industry, marketers are capitalizing on its constant innovation through in-game advertising. Here’s why in-game advertising is one of today’s biggest trends in marketing. eMarketer suggests there are approximately 184.6

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10 Common Social Media Statements Verified or Debunked

ClearVoice

Through paid social media, you can target and attract new people to your profile. Many new followers check out your profile content almost immediately, so funnel them to great organic content. Before the era of social media, advertisers measured success through impressions and estimated reach. It upholds no value by itself.

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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

When Snapchat released 3V advertising, its core ad product, last June, founder and CEO Evan Spiegel was pretty clear about the philosophy behind it. “But today, with beautiful full-screen video on mobile, we can build ad products that respect our community and their privacy. . — eMarketer (@eMarketer) September 15, 2016.

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Top 10 B2B Display Advertising Strategies for 2020 and Beyond

Martech Advisor

Display advertising is a part of digital advertising that can drive significant long-term results when appropriately implemented. Let’s look at ten B2B display advertising strategies as we head towards 2020. In this article, let’s look at the top ten B2B display advertising strategies for 2020 and beyond.

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