Scoop.it

JANUARY 4, 2024

By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4 That’s where analyzing Click-to-open rate (CTOR) comes in – and it could be a trusty report card for your email marketing strategy. What is Click-to-Open Rate? Inboxes are bursting at the seams.

Click Rate 81

Click Rate Open Rate Email Marketing Eye-Tracking 81

Parse.ly

APRIL 4, 2019

However, since email tends to show up as a “direct” traffic referral, you’re left in the dark when it comes to newsletter performance. While ESPs provide their own set of metrics, including open rates and CTRs, comparing your newsletter audience to non-newsletter readers quickly becomes difficult.

Distribution 40

Distribution Campaigns Marketing & Strategy Newsletter 40

Optinmonster

MAY 29, 2024

Email has an extremely high ROI (return on investment) of around 3600%. Calculate the ROI of email marketing and see for yourself. Email is 55 times more effective at customer acquisition than Facebook and Twitter put together. Shoppers who receive email marketing convert 3x more than those who don’t.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

SendX

MARCH 18, 2021

Unlimited Email Campaigns, Sign Up forms. The 8 best B2B Email Marketing Software 1. Sendinblue Sendinblue is an email marketing platform for transactional emails and automated email campaigns. Features: The drag-and-drop editor is faster and has a very simple way to create and edit email campaigns.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Single Grain

JANUARY 25, 2023

GetResponse also has more than 100 integrations with popular applications such as Salesforce, Google Analytics, Shopify, Optinmonster, Fomo, Google Ads, WordPress, Gmail, HubSpot, Eventbrite, Evernote, PayPal, Zendesk, Twitter, Zoho, Slack, Vimeo, Freshbooks, Facebook, Square, Zapier, and more.

Marketing Automation Services 52

Marketing Automation Services Autoresponders SMS Landing Pages 52

SmartBug Media

JUNE 20, 2022

First things first: Most email platforms have the ability to create flows, but what exactly is an email marketing automation flow and why is it different from an email campaign? Flows vs. Campaigns. An email flow is an automated sequence of emails that trigger upon users' actions.

Email Marketing 98

Email Marketing Marketing Automation Services Trigger Marketing Advertising Agencies 98

Metadata

SEPTEMBER 19, 2022

Try these strategies in your next targeted marketing campaign, and get better results with less tedious effort. Highly targeted email marketing. According to Forbes, “Email marketing is still the most powerful tool to take your business to the next level.” Example of highly targeted email marketing. A 38% open rate, 3.5%

Paid Content 52

Paid Content Examples Psychographics Advertising Agencies 52

ClickZ

JUNE 20, 2019

Featuring award-winning email marketing capabilities, Oracle Responsys delivers to improve email campaign engagement, drive conversions, improve the quality of customer relations, and reduce messaging fragmentation. Zoho Campaigns. At a price point starting at just $5 per month, Zoho Campaigns is worth a look.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Email Marketing Marketing Management 101

Optinmonster

JANUARY 15, 2020

Take advantage of these features and prioritize the mobile version of your email campaigns. Related Content: How To Create An Email Newsletter Your Subscribers Will Love. Test Campaigns on the Smartphones Your Audience Uses. Encourage Users Check-in From Facebook. Focus on Local Marketing with Google My Business.

Mobile Marketing 67

Mobile Marketing Planning Tips Paid Search Agency 67

ConvertKit

SEPTEMBER 16, 2020

With tags and segmentation, you can provide highly personalized and relevant content to every subscriber on your email list, leading to higher open rates and sales. You can view exactly what your subscribers have purchased within your Mailerlite dashboard, which helps you develop segmented email campaigns.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Webbiquity

FEBRUARY 9, 2016

adults prefer communication with companies to happen through email. Personalized email subject lines: effective, but underused. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email. Email is increasingly mobile.

Stats 100

Stats Mobile Marketing Paid Content Email Marketing 100

Valasys

JANUARY 3, 2023

The daily program execution you carry out, ranging from social media and simple email to web content and webinars, is what ultimately fuels your strategic revenue-building initiatives. There are far too many metrics that may be gleaned from email campaigns, online stats, webinar turnout, and other sources to mention them all.

B2B Marketing 40

B2B Marketing Lead Ranking Marketing Qualified Leads Planning 40

TrustRadius Marketing

SEPTEMBER 1, 2022

Common ways for buyers and sellers to communicate include: Company apps Email Phone Social media SMS Live chats on your websites Third-party messaging apps. Many social media platforms like Facebook also rate organizations on responsiveness. This applies to your website, ads, social pages, or email campaigns.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 98

Optinmonster

JULY 21, 2023

Statista ) The daily number of emails sent in 2023 is forecasted to be around 347.3 Statista ) Email marketing revenue is projected to be $10.89 of brands say email marketing is critical to their company’s success and brand awareness. Reply ) 77% of B2B marketers utilize email marketing to drive sales and website visits.

Statistics 57

Statistics Marketing Automation Services eCommerce Stats 57

Optinmonster

MARCH 12, 2020

So when it comes to writing copy for your email campaigns, the last thing you have is the time to do it. And that’s exactly why we’ve got 6 email marketing templates to lend a helping hand. In this article, we’re going to look at: What email marketing is. Whether or not email marketing is still effective.

Template 98

Template Email Marketing Planning Open Rate 98

SendX

SEPTEMBER 8, 2020

SendX is an Email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Sotrender is a social media analytics and Facebook moderation tool.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Paid Search Agency 195

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. Email marketing Email campaigns can be one of your most laborious tasks. With automation, you get full functionality, covering every aspect of your email interactions, from first contact to any post-sales follow-up.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. Email marketing Email campaigns can be one of your most laborious tasks. With automation, you get full functionality, covering every aspect of your email interactions, from first contact to any post-sales follow-up.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

accelerate agency

NOVEMBER 8, 2021

As B2B enterprises, you are not likely to find a tremendous amount of new customers on Facebook. Email marketing. . Email campaigns can be one of your most laborious tasks. With automation, you get full functionality, covering every aspect of your email interactions, from first contact to any post-sales follow-up.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

OCTOBER 27, 2022

Plus, open rates and clickthrough rates on abandoned cart emails increase during the Black Friday weekend. This means more recovered revenue and a better ROI on your email marketing. That’s why your Black Friday email campaigns need to be high-quality and attention-grabbing.

Template 68

Template Examples Urgency Marketing Marketing Automation Services 68

Convert

AUGUST 15, 2022

For example, featuring a category’s best-selling product or a bundle deal at the top of the page can give you a high-converting landing page for an email campaign. A/B Testing on Facebook and Other Social Media. Preview content On Facebook, you can edit the headline so it’s different from the one on your website.

Optimization 59

Optimization Examples ROAS Paid Search Agency 59