markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. View webinar here.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”. What a synchronicity.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Ledger Bennett

MARCH 12, 2020

Covering the entire buyer journey, from awareness to conversion, events not only create the opportunity for sales to run meetings back to back in one venue and generate marketing qualified leads, but they give subject matter experts a fantastic platform to showcase their knowledge and insight. – Webinar.

Top of Funnel 52

Top of Funnel Eloqua Digital Marketing Funnels Lead Ranking 52

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. Content Marketing. Ardath Albee.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

TrustRadius Marketing

NOVEMBER 14, 2019

Ideally, your team would define this process once, perform maintenance checkups, track the provided analytics, and take action on those insights. Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. So what is it, anyway?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Valasys

JULY 1, 2021

According to research by Spotler, 64% of B2B e-commerce marketers accede that B2B marketing automation solutions contribute to more sales. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation. Learn More: How Leveraging Video Content Boosts Organic SEO.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Or, give the on-demand webinar a listen for yourself!) But that doesn’t mean you shouldn’t learn: companies that excel at lead nurturing have 9% more sales reps making quotas.

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

The Effective Marketer

JULY 30, 2012

Not of basic marketing concepts like the 4 P’s , advertising , or branding but their utmost ignorance of modern marketing tactics and tools like webinars, marketing automation, and even CRM software. Content Marketing : content marketing is not new , but it is all the hype now.

Education 100

Education Marketing Automation Services Work Management Planning 100

SnapApp

MAY 12, 2015

You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. Content loading. The modern B2B buyer does a huge amount of research during their purchase process. is perfect top-of-funnel content.

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

Convince & Convert

APRIL 1, 2012

That same trend toward premature monetization is rampant in content marketing too, especially on blogs. Content Marketing Step by Step. Blog posts are not “ rocket content ” that gets printed out and elevated (like a rocket) to the C-Suite in your prospective customers’ organizations. Blog posts are feathers.

Top of Funnel 123

Top of Funnel Content Marketing Eloqua Marketing Analytics Tools 123

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. These landing pages offered things like White Papers, eBooks, and webinars. Each landing page had a form for leads to fill out as well as a call tracking phone number at the top of the page. Calls Matter.

B2B 120

B2B Landing Pages Leads Lead 120

The Point

JANUARY 13, 2015

No matter what your marketing resolutions this year – more content, better creative, etc. – That likely means one of two options: • a marketing automation system like Eloqua , Marketo or Pardot that in turn integrates with a CRM database like Salesforce. Most would argue 100 Webinar leads are worth more than 100 White Paper leads.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Vidyard

JULY 7, 2016

So I actually started my career as an inside sales rep at a startup in the early 90s when Windows 3.1 We don’t have to worry about having the Heinz Marketing sales kickoff and sales training events every year, and a big strategy planning initiative that puts everyone in a standstill and neutral for a quarter.”.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. SiriusDecisions even validated the importance of this idea by creating a new funnel stage in the latest Demand Waterfall. First, not all content within a topic has predictive value.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Martech

DECEMBER 13, 2023

Despite criticisms that it’s inefficient and ineffective, lead generation remains an important marketing tactic in B2B and in some B2C sectors, including high-ticket items like auto and home sales. Some lead gen strategies are more effective than others, which is why marketing organizations continue to spend on the tactic.

Lead Ranking 127

Lead Ranking Marketing Automation Services Lead Generation Sales Management 127

Vidyard

OCTOBER 16, 2015

First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. Knowing whether someone made it to the end is powerful, especially for higher value content.

Lead Scoring 50

Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

thePoint

MAY 25, 2018

Building a strong internal network of advisors, content providers, and advocates (you are going to need those!) Recruit them as people that you can run ideas past or include in workshops around strategy/messaging/content. a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Heinz Marketing

JANUARY 25, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. What about partner marketing is so exciting? ROI is a two-way street.

Sales Management 83

Sales Management Top of Funnel Advertising Agencies Paid Search Agency 83

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. “Simply having a presence on YouTube is no longer enough. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Fiberlink, an IBM Company Fiberlink is a leading provider of mobile device management and enterprise mobility solutions.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Ledger Bennett

MARCH 31, 2020

This presents a new reality for building sales pipeline. However, running an effective and lead rich virtual event is much more than uploading digital content to a hub. Defining outputs and building a strategy around them is critical to driving sales decision making. Just churning out a webinar isn’t going to cut it.

Top of Funnel 52

Top of Funnel Webinar Metrics Eloqua Urgency Marketing 52

Vidyard

NOVEMBER 11, 2016

It takes passion, creativity, resourcefulness, and a whole lot of hard work to make awesome video content, and we believe that marketers producing great video deserve to be recognized. Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Convince & Convert

MARCH 18, 2016

Uberflip solves a really important problem for a marketer, which is that content marketing in particular is getting crazy, everybody’s doing more and more of it. All the research says that 70% of marketers are creating more content this year than ever before. And so how does that content actually get merchandized?

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. This tactic is called social media attribution. If we’re doing a webinar, I know how many people registered and attended.

Social Media 130

Social Media Sales Management Top of Funnel Media 130

ClearVoice

OCTOBER 28, 2019

Ideally, you want to strive for hitting conversion rates in the top 10 percent, which means shooting for a conversion rate of 11.45 What are some new and engaging ways to boost your content marketing efforts that skyrocket conversion rates? What are the non-traditional options for content-gated lead generation?

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Nudge.ai

JUNE 21, 2018

Our co-founder and CTO Steve Woods did an interview with sales influencer John Barrows on how to use AI insights to drive progress in long and complex deal cycles. Topics of conversation included on how to stay top of mind and how to develop a relationship with a buyer. The middle? Where do you see us right now?

Top of Funnel 31

Top of Funnel Sales Management Marketing AI Video Marketing 31

Heinz Marketing

JANUARY 22, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. He holds multiple patents for Internet services.

Marketing AI 57

Marketing AI Top of Funnel Work Management Enterprise Management 57

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link]. It gives to get.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Listen Now. The RSS feed is: [link]. It gives to get.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

TrustRadius Marketing

DECEMBER 4, 2019

The growing overlap between email marketing and marketing automation software solutions can make your research process more complicated. Marketing automation tools also help facilitate lead management, online marketing, social marketing and have more advanced reporting and analytics capabilities. Lead Management.

Marketing Automation Services 52

Marketing Automation Services Marketing Management Marketing Automation Software 52

Conversica

OCTOBER 3, 2018

Conference attendees can learn more by visiting Conversica at booth 323 in the exhibit hall or by attending a webinar on October 30 featuring Pearson’s Klee speaking on the same topic. Students – especially non-traditional students – drop out of the funnel for all kinds of reasons. Schools Failing to Respond Effectively to Inquiries.

Education 66

Education Marketing Automation Services High Quality Lead Eloqua 66

SnapApp

FEBRUARY 20, 2014

For any given business objective there are certain kinds of content best suited to achieving the desired result. In this bracketed battle, there can be only one kind of content -- one winning type to rule them all, and it all rests on you ! One content type will rise to the next round and one will fall. Content loading. .

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48