Webbiquity

FEBRUARY 14, 2010

One of the biggest challenges b2b marketers face is what to do with all of those “names&# that come into your system that aren’t really “leads&# yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

markempa

FEBRUARY 18, 2013

Marketing and Sales alignment should be a goal for any company to improve the efficiency of the entire complex sale process Bringing multiple pieces of technology into the sales funnel adds another element within the company – the information technology department. Marketing, Sales (and IT) alignment.

Sales Management 120

Sales Management Work Management Marketing Management Marketing Automation Services 120

NuSpark Consulting

JULY 4, 2011

You’ve been to trade shows and b2b conferences and many of the major players always have booths or sponsorships. Marketo, Aprimo, Eloqua, Silverpop and all the rest are there to push this technology towards you. If you’re a B2B marketer and you’re not hibernating, you obviously know the concept of marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Work Management Automation 100

Webbiquity

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. .” ” Best Practices In B2B PR by Fast Company.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Think about it.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

Marketing Insider Group

MAY 24, 2012

Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. It helps to inform content consumers what is coming and it helps the production process. Content can be much more cost-effective than outbound efforts like trade shows and advertising.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

ANNUITAS

JANUARY 10, 2011

He has served as chief marketing executive at TOA Technologies and Eloqua, as well as at Nuance Communications. 2011 will be another in a series of transition years where companies are now looking at optimizing the last bastion of un-optimized systems and processes –– the sales and marketing departments.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

I was speaking to a client a few weeks ago about the work we’ve been providing on their lead management process development and marketing automation. However, there is a part about the sales process that I hate: having to answer the questions buyers bring me that come as a result of competing vendors bashing each other, often with untruths.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

PureB2B

JUNE 13, 2017

Since people first started engaging in commercial trade, they’ve learned how to develop unique selling propositions and sales strategies to maximize the perceived value of their offerings. And Eloqua capitalizes on their unified system where data across all channels such as paid and SEO can be tracked and analyzed. Think about it.

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

Customer Experience Matrix

DECEMBER 27, 2010

Recognizing that buyers will use the chart to select products no matter what I tell them, I settled on dimensions that are directly related to the purchase process: - product fit , which assesses how well a product matches buyer needs. This forces trade-offs first among the major categories and then among factors within each category.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

markempa

MARCH 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Register for this webcast registration is closed.

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Golden Spiral

NOVEMBER 8, 2018

What does your sales process look like? Whether you’re using HubSpot , Pardot/Salesforce , Eloqua , Marketo , SharpSpring , Mailchimp or any of a dozen other tools, make sure every page plugs in well and doesn’t conflict with others. You need to think integration from the very beginning of the website design process. What’s not?

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Convince & Convert

OCTOBER 2, 2013

Because of how media companies are built and the content processes and staffing they have in place, you can move faster to a mobile first strategy than they can. Simply put, brands are not investing enough in editorial and proofreading as part of their processes. This means thinking mobile first as part of your channel strategy.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Allocadia

JUNE 7, 2019

There is often no line of sight into what is spent along each stage, instead subjective evaluation of spend after invoices are received, a process largely dependent upon guesswork. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

There is often no line of sight into what is spent along each stage, instead subjective evaluation of spend after invoices are received, a process largely dependent upon guesswork. It’s a kind of lens to judge the value of activities, giving these marketers data and reason for why they’re spending budget on a new trade show or asset.

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

LeanData

APRIL 29, 2015

When there’s a trade show, webinar, or event, the idea of net new leads isn’t as interesting (or useful) as understanding new accounts and impacts to existing accounts. This disconnect is subsequently reflected in marketing automation systems such as Marketo, Pardot, and Eloqua. Marketing should be talking the same language!

Account Based Marketing 40

Account Based Marketing Leads Lead Marketing Qualified Leads 40

ClearVoice

JULY 20, 2020

Most people have heard the phrases “jack of all trades” and “master of one.” In regards to your pitch approach, there are two approaches to communicating your freelance skills: pitching to customers that you are a “jack of all trades” or honing in on a specific skill set, or “master of one.”. Network with other teamlancers.

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Online Marketing Institute

NOVEMBER 1, 2010

2) PR and TV are popular for building brand but trade shows and email raise awareness best. While the economy has put the brakes on corporate travel, trade shows still managed to gain ground, as sales like to press the flesh in these venues and buyers circle exhibit halls gauging product buzz. Leave a Reply Click here to cancel reply.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Hubspot

OCTOBER 13, 2014

Oracle buying Vitrue and Eloqua for $1.2B. In this SaaS world, IT resellers can provide a managed service consisting of change management, process reengineering, reporting, and analysis, and move from $20k - $100k up-front projects to $2k - $10k/month retainers , just as marketing agencies did with their move to retainers.

Work Management 28

Work Management Marketing Management Paid Search Agency Marketing Automation Services 28

thePoint

MAY 25, 2018

Keep them informed, educated, and involved in the process. Second, it would be very expensive, and the truth is that through this overall process, you yourself will start to build expertise in this area. You will probably get the most automated process (inputs/reporting) from these agencies. Might not be a fit.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

WebMarketCentral

SEPTEMBER 29, 2009

One of the biggest challenges b2b marketers face is what to do with all of those "names" that come into your system that aren't really "leads" yet; contacts collected from white paper downloads, webinar registrations, trade shows and other activities. They apply technology to a difficult process. Most sales people still don't.

Marketing Automation Services 20

Marketing Automation Services Work Management Marketing Management Marketing Automation 20

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. All thoughts are welcome!

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Convince & Convert

MAY 18, 2012

We have people trading down, and we have people trading up. I think it offered at like $80 a share or something like that. Eric : Yep, and we’ve won deals from Buddy Media and we’ve won deals from HootSuite. Certainly, they’re not ExactTarget on the email side.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

PureB2B

MAY 30, 2022

This process can indeed be frustrating. Since so many companies in the B2B space serve very niche markets of sub-markets, the process can be even more irritating. The marketing process is also extremely high stakes because you can’t afford to blow your chances with a prospect with only a finite number of high-potential contacts.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

ViewPoint

FEBRUARY 27, 2014

Not only was it a nightmare to get up and running, the software served only to automate the processes—good or bad—that companies already had in place. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Heinz Marketing

SEPTEMBER 3, 2018

We’re going to be talking about the importance of sales process, the importance of enablement across the entire sales and marketing and revenue organizations. Steve Woods and Paul Teshima , who were responsible for Eloqua, and now have Nudge.ai. We’ve got some great guests coming up. We’ve got Elay Cohen next week.

Top of Funnel 44

Top of Funnel B2B Thought Leadership Work Management B2B Sales 44

chiefmartech

JUNE 10, 2016

There, I was introduced to Eloqua in 2003 as a means to generate leads for our resellers. I loved it so much that I went to work at Eloqua as their first VP of Professional Services. As VP of Professional Services for Eloqua, our team was developing new processes and best practices for demand generation all the time.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Planning Automation 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

LeadSloth

JANUARY 12, 2010

Steve Woods , CTO, Eloqua. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Access to this data is the foundation for making budgetary and, when necessary, process changes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

The Effective Marketer

FEBRUARY 16, 2011

Note: I used publicly available data and wasn’t able to find Eloqua’s Series A, so I deducted based on valuation of their second round. Also interesting to note that if you break down the fundraising of each of the above vendors into a timeline (like I did below), most of the investment has been made in the past couple years.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Heinz Marketing

OCTOBER 29, 2018

Laura: Yeah, I get a question a lot from people that want to say, how do I get people to my trade shows. Laura, thanks so much for joining us. Laura: Thank you for having me, guys. I’m really excited to be here. This is awesome. And it was pretty good. Laura: Yeah, absolutely.

Top of Funnel 62

Top of Funnel Work Management Enterprise Management Conference 62

Zoominfo

AUGUST 7, 2018

The marketing features can help you design event websites and promotional emails, retarget attendees who don’t finish the registration process, and provide incentives to encourage attendee referrals. As you identify qualified leads at an event or trade show, you can use Calendly to seamlessly schedule sales appointments.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178