Televerde

AUGUST 1, 2019

An effective lead nurturing model is usually omnichannel and automated using marketing automation tools like Marketo, Eloqua, or Pardot. . Part of being successful with a modern marketing mix is realizing the work is never truly done. . Step 3: Choose your tech stack wisely .

Demand Generation Agencies 61

Demand Generation Agencies Demand Generation Demand Ideal Customer Profiles 61

Convince & Convert

JANUARY 11, 2017

Barry: You showed me a report published by Forrester, and in it is something that says, “Marketing needs to measure the sales opportunities generated and use data to continuously optimize the ROI achieved across a well-considered marketing mix.” That speaks to marketing justifying its existence and its efforts, doesn’t it?

Social Media 131

Social Media Sales Management Top of Funnel Media 131

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. The revamped user interface makes working with Eloqua a lot of fun. They are raving about Eloqua 10. That was very intuitive.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

JULY 15, 2013

Content is proving to be a powerful tool of attraction, but with everything from infographics to white papers to consider including in your marketing mix, why is video your best option?

Video Marketing 50

Video Marketing Top of Funnel Planning B2B Thought Leadership 50

LeadSloth

JANUARY 12, 2010

Mike Volpe , VP of Inbound Marketing, Hubspot. Steve Woods , CTO, Eloqua. With shiny new marketing automation platforms now in place, 2010 promises to be the year that marketers begin to create business processes to measure and manage the marketing funnel. Steve Woods, CTO, Eloqua ( @stevewoods ).

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Content Standard

NOVEMBER 3, 2015

So, these days there are very few excuses for the modern marketer to not have an integration between their CRM system and a cross-channel marketing automation solution like Oracle Eloqua so that the marketer can tie (i.e. attribute) specific marketing campaigns, which include emails, to specific sales that are won.

ROI 41

ROI Email Marketing Marketing Management Marketing Automation Services 41

Content Standard

NOVEMBER 3, 2015

So, these days there are very few excuses for the modern marketer to not have an integration between their CRM system and a cross-channel marketing automation solution like Oracle Eloqua so that the marketer can tie (i.e. attribute) specific marketing campaigns, which include emails, to specific sales that are won.

ROI 40

ROI Email Marketing Enterprise Management Marketing Management 40

B2B Marketing Zone Posts

MAY 3, 2010

How to build emotional engagement in B2B marketing - Chris Koch , April 2, 2010 I got a really interesting question last week through my Skribit box: How do you use emotional engagement when talking about dry technology? Could Facebook become a Lead Nurturing platform? But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

OutboundView

SEPTEMBER 20, 2018

If you are familiar with marketing automation tools like Hubspot or Eloqua , this would be a similar type of tool geared toward your sales team. There are great tools like leadpages.net or Unbounce that allow your marketing team to easily create landing pages that can convert the traffic you are sending from paid advertising.

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34