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The 14 Best Marketing Automation Tools

Webbiquity

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers.

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HubSpot customers paying 12% more than in 2021

Martech

The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. . Get the daily newsletter digital marketers rely on. Photo credit: HubSpot. Average subscribers paid 12% more in 2022 than in 2021. Why we care.

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The ANNUITAS Perspective on the Adobe Acquisition of Marketo

ANNUITAS

It’s in the company’s genes — going back to apps to edit photos and publish newsletters back in the eighties and nineties. Marketo COULD HAVE been acquired by one of several enterprise application vendors that simply don’t get marketing. Adobe GETS marketing. And that’s a good thing. ANNUITAS, Inc.

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Marketing Automation for Everyone with Infusionsoft

Convince & Convert

This ability to customize email and send different versions to different subscribers is often called “dynamic content” and has been available for quite some time, although mostly within enterprise class email software like ExactTarget. Marketing Automation for Small Business. Under the Hood of Infusionsoft.

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#7 Hidden Pothole – 7 things every CEO should know about marketing 

thePoint

MailChimp, iContact, Constant Contact), or marketing automation solution (e.g., Hubspot, Marketo, Eloqua), content development suite (e.g., The key to avoiding this pothole is not to complete shun investing in software. Martech is an exciting and integral part of the marketing and sales environment today.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

About 15 percent of email subscribers are loyalists – people who open and click on more than 10 iQ e-newsletters every three months. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

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6 Marketing Automation Lessons I Learned the Hard Way

Hubspot

Not too long ago, my colleague Katie Burke wrote a great article, " The Right Way to Think About Your Marketing Software RFP ," and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.