Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. This sold out event brought together some of smartest marketers from all over the world. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. I have added a few though.

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Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM).

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Anything Goes Marketing

JANUARY 26, 2010

I have the pleasure of welcoming a new bunch of Eloqua team members who we start off with a boot camp here in Toronto so they get to know each other and the rest of the company. Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Email Marketing Automation 100

LeadSloth

APRIL 29, 2009

In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

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The Point

NOVEMBER 5, 2009

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. HS) Where do you see as the greatest opportunity to improve marketing and sales processes?

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Salesforce.com Eloqua Work Management Marketing Management 100

Directive Agency

FEBRUARY 4, 2022

I just went through the process of hiring my first team member onto the Revenue Operations team here at Directive and noticed something pretty glaring during the process… there are a lot of people that are interested in getting into Revenue Operations and/or Marketing Operations. Which tool(s) should I focus on?

Marketing Analytics Tools 80

Marketing Analytics Tools Top of Funnel Marketing Automation Services Work Management 80

Conversica

OCTOBER 9, 2018

How can you optimize your email marketing strategy to compel your audience to engage with your team at the right time and proceed along the path toward conversion? The following tips will provide a framework that you can use to evaluate your email marketing approach and revisit best practices. Segmentation. Behavioral triggers.

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Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. How Is PR Changing?

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PR Marketing Automation Services Blogger Eloqua 100

NuSpark Consulting

JANUARY 21, 2012

B2B lead generation and lead management is a complicated process that can’t be detailed all in one book. It’s easier said than done which is why firms like mine exist, to implement proper lead generation tactics that build revenue. Books are listed by funnel category. General B2B Marketing & Lead Generation.

Demand Generation 100

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Ambal's Amusings

APRIL 14, 2010

What actions should marketers take in 2010?" " Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Steve Woods' Marketing Action for 2010. Tags: Tips and Techniques.

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markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. I say I’m a sales professional trapped in a marketer’s body. I definitely saw it as a research tool.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. Market Segmentation And here is worth pausing for a moment.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Ledger Bennett

APRIL 1, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

At a basic level, it’s obvious that where a human touch can be replaced by a digital touchpoint, the process becomes more efficient, less prone to error, and ultimately far more cost effective. Enabling the digital sale is the project businesses can start working on right now. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Vidyard

JULY 7, 2016

ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

MAY 10, 2016

However, it’s easy to get drowned in all the marketing tech options out there, and ultimately lose focus. We recently caught up with someone who is no stranger to robust digital marketing technologies: Michael Ballard, the Senior Manager of Digital Marketing at Lenovo. The Lenovo marketing tech stack. First Name*.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

Ambal's Amusings

DECEMBER 17, 2009

Ardath Albee's blog Marketing Interactions. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Brian Carroll's book Lead Generation for the Complex Sale. Ardath Albee's Tip.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

thePoint

MAY 25, 2018

The reason you were chosen for this role will likely determine which strengths you bring to the area of high-level marketing tasks. Note: management might push you towards certain people – however, my experience is that you find those with the best insight in unusual places (e.g., Talk to editors and sales people. No, indeed!

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Vidyard

OCTOBER 16, 2015

This week I want to talk a bit about how you can score your leads with video marketing data. First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well.

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Lead Scoring Lead Ranking Video Marketing Marketing Automation Services 50

chiefmartech

DECEMBER 6, 2015

For instance, you could call “website content management systems” (CMS) a category. But more precisely, there are multiple categories within that space — enterprise systems available from companies like Adobe and Sitecore, small business platforms such as Squarespace and Wix, and open source platforms like WordPress and Drupal.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Heinz Marketing

AUGUST 30, 2018

When we started this series of our own a few years ago we were lucky enough to start off with a bang with several top sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) and more. This week I’m excited to feature Paul Teshima , one of the most influential people in B2B marketing technology.

Work Management 41

Work Management Eloqua Forecasting Marketing Automation Services 41

Bluetext

FEBRUARY 8, 2021

We’ve already talked about why a Go-to-Market Strategy is necessary after a rebrand, but what are some channel tactics that help make a GTM campaign successful? One of the biggest digital channels to utilize during a GTM campaign is email marketing. Pro tip – stay away from purchasing lists. Lead Gen Tactics.

Paid Content 20

Paid Content Marketing Analytics Tools Paid Search Agency Email Marketing 20

Vidyard

FEBRUARY 4, 2014

You might be releasing top-of-funnel content to boost brand awareness, but you’re probably looking for increasingly measurable ways to tie your videos to ROI. Similar to other pieces of content, this lead capture method is best suited to mid-funnel videos, as it does require some buy-in from the viewer.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

LeadSloth

AUGUST 11, 2009

To me, this means that we want to be very careful to be clear on the true value proposition delivered by the client’s products and services when we are crafting ad text. E.g. promoting software to developers vs. selling a value-based proposition to C-level executives? For B2B keyword and ad testing, we tread with a bit more caution.

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Advertising Agencies Paid Search Agency Advertisements Advertising 100

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. happier customers).

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

DealSignal

MAY 31, 2023

Here’s how to manage sales pipeline full when you aren’t getting the support you need from marketing. Your outreach needs to be efficient, so everyone on the sales team should only be focused on the prospects with the most potential to actually convert. This doesn’t have to be a long, involved process.

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Ideal Customer Profiles Sales Qualified Leads Work Management Marketing Management 52

Hinge Marketing

AUGUST 15, 2014

First, design a variety of calls-to-action targeting leads at different stages of the sales cycle. Leads further along in the sales process may find progressively closer engagements useful: think webinars and complimentary consultations. Marketing automation. Online Marketing' Infusionsoft.

Work Management 48

Work Management Email Marketing Marketing Management Campaigns 48

Online Marketing Institute

NOVEMBER 4, 2010

The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Single Grain

AUGUST 21, 2014

Marketing automation programs are the digital marketing industry’s current “in vogue” subject. Below, we’ll cover twenty-five of the most important things you need to know about marketing automation (or “MA”) programs. What Is Marketing Automation? MA programs can automate email nurturing campaigns.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

ClearVoice

AUGUST 26, 2019

If you read our article about tactile marketing , then you might be curious to learn which tools are available on the market to make tactile marketing as well as account-based marketing initiatives easier to implement, manage and track performance. How difficult is it to use this platform?

Work Management 13

Work Management Marketing Management Account Based Marketing ABM 13

Heinz Marketing

MAY 7, 2018

I hope you’re “tuning in” to Sales Pipeline Radio , live every Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The good, bad & ugly with Mike Braund from Tableau Software.

Top of Funnel 42

Top of Funnel Work Management Marketing Management Lead Ranking 42

Customer Experience Matrix

MARCH 3, 2017

CaliberMind ingests data from Salesforce Sales cloud and Marketo , Oracle Eloqua , Salesforce Pardo t, and HubSpot marketing automation systems. It reports on missing data and fills in the blanks using data from external vendors. We’ll circle back to classification at the end. Unify B2B data. Report on journeys.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Automation Services Classified Ads Enterprise Management 120

Televerde

MARCH 3, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m a marketer for a manufacturing company, and I’m feeling a little behind-the-times. Manufacturing processes are rapidly and increasingly becoming automated.

Marketing Automation Services 52

Marketing Automation Services Eloqua Buyer Personas Digital Marketing Funnels 52

Metadata

DECEMBER 15, 2020

We see a lower conversion rate to opportunity with this type of campaign, but we’re able to make that work with our unit economics – and it works better than other tactics we’ve tried. I’d recommend looking at three things: The audience The offer The follow-up process. Not a single person actually showed up to their demo.

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Webinar Metrics Cost per Lead Trends Lead Gen 59

OutboundView

SEPTEMBER 20, 2018

This guide is full of actionable steps – including processes, technology, and tools that will help B2B companies build a predictable pipeline. Who is This B2B Marketing Guide For? If you’re a small businesses or startup that is looking for strategies to identify new sales opportunities, this guide is for you.

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