Valasys

MAY 1, 2024

Benefits of Using AI Lead Nurturing Tools Integrating AI Lead Nurturing Tools into your marketing strategy offers a multitude of advantages: Boost Conversions: Specific communication and next-generation of the lead nurturing, result to a better conversion and, as a result, higher ROI.

Lead Nurturing 40

Lead Nurturing Marketing AI Marketing Automation Services Sales Qualified Leads 40

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers. Companies including Lenovo, Honeywell, LinkedIn, Cision and Citibank rely on Vidyard for their video marketing and analytics needs.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers. ” Live streaming is now a popular tool across enterprises.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

NOVEMBER 12, 2015

With today’s launch of Vidyard Live, organizations can now see down to the individual viewer who watched, when and for how long – critical information to understand engagement and convert viewers into customers. We’re essentially delivering Meerkat or Periscope for the enterprise with the ease-of-use that modern businesses expect.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Customer Experience Matrix

JUNE 27, 2014

Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources. Bottom line: Fliptop does a very good job with predictive lead scoring.

Lead Ranking 120

Lead Ranking Lead Scoring Marketing Automation Services Reachforce 120

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

SnapApp

OCTOBER 22, 2012

Still a relatively new network, Pinterest often gets dismissed as an irrelevant channel for businesses. Personally, I even wrote off Pinterest as an unfocused social channel for a long time - that is, until I saw what proficient pinners could really do. MarketingProfs : Fun, informative, human and still professional - it shouldn?t

Eloqua 48

Eloqua Paid Search Agency Companies Social Networks 48

Engagio

JULY 31, 2017

These marketing and sales teams have made a commitment to work in tandem to drive engagement with multiple stakeholders within target accounts and create a seamless experience for their target accounts. The role of intent data in Account Based Marketing . Relate to individual buyers.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

SmartBug Media

MARCH 18, 2019

Wistia puts a lot of thought behind their product and harnesses a lot of information from viewers that, in return, can help marketers in future campaigns. The platform also integrates with popular marketing automation software, such as HubSpot, Marketo, and Pardot. List segmentation by viewer interest and video content.

Paid Content 77

Paid Content Video Marketing Marketing Automation Services Bandwidth 77

DealSignal

SEPTEMBER 5, 2023

Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers. Helping you make an informed decision for your sales and marketing efforts. This article explores the differences between these platforms to help you make an informed choice that aligns with your sales goals.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Interactive Marketing 50

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 50

Vidyard

APRIL 15, 2015

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

SEPTEMBER 24, 2014

They’re being social: In 2013 there were 1.73 billion active social network users around the world and by 2017, the global social network audience will total 2.55 Marketing Automation Finally, marketing automation is the piece that really brings everything together.

Multi-Channel 51

Multi-Channel Paid Content Multi-Touch Attribution Advertising Channels 51

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

Vidyard

JANUARY 14, 2015

The company launched two new products: Vidyard Video Hubs , which gives marketers the power to easily create custom-branded video channels on their own corporate websites, and Vidyard Studio , which makes it easy for anyone in marketing and sales to create, share and track engagement in custom videos.

Advertising Agencies 50

Advertising Agencies Enterprise Management Video Marketing Eloqua 50

markempa

NOVEMBER 29, 2016

I’ve known Jill for years, and she’s made a huge impact in the marketing automation community. Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. images/2016/11/Jill-Rowley-Social-Selling.mp3. I think that these networks each have their own culture.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

JUNE 14, 2011

Steve Woods , Eloqua. Steve is one of the most brilliant marketing strategists I know, and co-author of a new book, Revenue Engine. The best social media managers will work themselves out of their jobs by making their organizations social media proficient. Start with what you think social media success looks like.

DemandBase 100

DemandBase Eloqua Marketing Automation Services Work Management 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Social networking stuff fits here too.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Albacross

JANUARY 17, 2020

Albacross and ActiveCampaign are perfect together as Albacross without a doubt is the best tool for automatically retrieving company information and enriching company data. This very important information helps us coin our marketing strategy & set up our advertising targeting, as well as to know where to dedicate our sales efforts.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Customer Experience Matrix

APRIL 17, 2013

There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. But few really have the skills to do this.

Automation 120

Automation Ideal Customer Profiles Salesforce.com Eloqua 120

ClearVoice

OCTOBER 28, 2019

Despite these disappointing success rates, marketers continue to do the same thing: drive people to a landing page and request the consumer’s contact information in exchange for something (a guide, white paper, case study, webinar, etc). In fact, many businesses still ask for credit card information in their forms!

Top of Funnel 58

Top of Funnel Lead Scoring Lead Ranking Sales Qualified Leads 58

Customer Experience Matrix

SEPTEMBER 23, 2009

Problems include Flash, video, audio and other non-HTML Web content; venues like mobile, digital video recorders and interactive TV; widgets that migrate through social networks; and plain old cookie deletion. This could be done without transmitting personally identifiable information, so privacy issues are minimal.)

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Customer Experience Matrix

MAY 20, 2009

Another possibility is that vendors will compete on their ability to help marketers use their systems – that is, by providing marketing training, usage reviews, and professional services. Rules can’t deal optimally with that much information. The question is which of these features will turn out to be really essential.

Digital Asset Management 120

Digital Asset Management Work Management Marketing Management Rules 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Vidyard

OCTOBER 27, 2019

Social Video Distribution 2.1 That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. And senders of automated emails decreased subscriber opt-outs by 75% when they incorporated videos into their emails, according to Eloqua. Facebook 2.3 LinkedIn 2.4

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Vidyard

OCTOBER 27, 2019

That makes it more important than ever to offer the information people want to see—such as guided product tours—on your website. Your own site is a particularly good destination for evergreen content that will remain accurate, informative, and interesting over time (meaning less frequent updates and changes for you). Need we say more?

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Online Marketing Institute

JULY 31, 2009

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

AUGUST 21, 2012

At Deloitte, their knowledge is their selling point, so creating informed, useful content is core to their marketing strategy. Eloqua's Amazing Infographics. Eloqua , a marketing automation company, is a big believer in inbound marketing and the value of content for B2B. Social Media Content.

Paid Search Agency 28

Paid Search Agency Companies Work Management Eloqua 28

SnapApp

DECEMBER 14, 2016

Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Here is a quick snapshot of the most common trends mentioned: Video marketing (live streaming). Marketing automation. Account based marketing. Influencer marketing. Personalization.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62