Mass Analytics

JUNE 14, 2023

Now that you have built a marketing mix model that makes sense, how do you make sure it’s statistically sound? Here are the key statistics that should be computed and analyzed to evaluate the robustness of your marketing mix model. T-Statistic: Relevance Significance of one predictor The t-stat is a measure of coefficient reliability.

Marketing Mix 104

Marketing Mix Stats RSS Statistics 104

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. .”

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

Convert

SEPTEMBER 20, 2022

Another reason I LOVE to run A/A tests is to explain statistics to testing newbies. Of course, the statistics need to be corrected for multiple variants. And just as a matter of statistical common sense, multivariate tests almost certainly require more traffic than simple A/B tests. Some say it’s a waste of time.

Conversion Rate 69

Conversion Rate Click Rate Statistics Landing Pages 69

Unbounce

AUGUST 6, 2021

Competition-based pricing works for businesses competing in a highly saturated market, but your strategy ultimately comes down to the elasticity of consumer demand. It also helps to add statistics that complement your value prop throughout your copy and use social proof to show the benefits of your product. dog owners, millennials).

Landing Pages 144

Landing Pages Research Top of Funnel Marketing Analytics Tools 144

ClearVoice

JUNE 16, 2020

Marketers often adopt key tenets from the world of journalism, including the use of statistics, numbers and percentages, to bolster their writing. The United Nations Economic Commission for Europe (UNECE) defines writing stories about numbers as ‘statistical stories.’ A quick statistics primer for data writers.

Statistics 112

Statistics Storytelling Paid Search Agency Sample 112

Convince & Convert

JANUARY 21, 2014

They performed all kinds of statistical voodoo tricks to control for the possibility that people were joining the Facebook page because they were already going to spend money, not the other way around. The elasticity of demand could get as low as 0.006, for those who speak the lingo.). And these guys aren’t amateurs.

Social Media 167

Social Media Studies Media Case Studies 167

Hubspot

JANUARY 12, 2016

Try wearing an elastic band around your wrist and shifting the elastic to your other wrist any time you catch yourself using "um" or "uh.". A statistic in and of itself isn’t all that impressive. Point being, it's important to be aware of these placeholders -- and limit the use of them during disagreements. 4) Do your research.

Elasticity 28

Elasticity Tips Product Case Studies 28

Webbiquity

NOVEMBER 12, 2013

General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

General Social Media Marketing Facts and Statistics. An amazing statistic, given that nearly 20% of the adult U.S. General Marketing Facts and Statistics. According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Relevanza ). MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

MARCH 6, 2012

News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic. Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. Optimizing for Facebook EdgeRank.

Facebook 100

Facebook Tips Paid Search Agency Best Practices 100

Convert

APRIL 18, 2022

So you’d do a thorough review of the key experiment parameters like sample size, conversions, statistical significance, power, and more. Kraus posits that statistical significance is rarely possible for pricing and that A/B testing is relative, not absolute. Use the concept of price elasticity like Apple does with its iPhone models.

Pricing 52

Pricing Price Ethics Marketing & Strategy 52