Adobe Experience Cloud Blog
APRIL 30, 2018
But in the modern era of marketing technology, segmentation has remained largely linear – defined by the obvious demographic criteria such as industry, company size, and yes, job title. We need to move from batching and blasting to AI-driven, lookalike audiences. Introducing Marketo Audience AI.
Heinz Marketing
JUNE 7, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Optimizing Your Attribution Model: How to stay scalable and flexible In today’s marketing landscape, attribution models are crucial tools that allow businesses to understand the customer journey and measure the effectiveness of various marketing channels.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce Marketing Cloud
AUGUST 17, 2023
Have you heard the urban marketing myth about the 1% Black Friday promotion? The marketing team thought this retail pricing promotion was genius. The good news is AI can give you a competitive edge by recommending dynamic price and promotion strategies that make shoppers merry. Shoppers did not.
chiefmartech
MARCH 4, 2023
Most recently, a ton are riding the wave of generative AI with new APIs from OpenAI, Azure, and AWS. It’s been a couple of years since I presented my talk on Marketing Superpowers: How AI & No Code Transform Every Marketer into a Maker. So what triggers mid-market companies to go in search of new martech?
Salesforce Marketing Cloud
FEBRUARY 7, 2024
Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read Advantages and disadvantages of cost plus pricing strategy Cost plus pricing can be a good starting point for setting the cost of your products.
chiefmartech
NOVEMBER 26, 2017
After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% ” Marketing is still seen a relatively elastic expense. ” Marketing is still seen a relatively elastic expense.
Contently
OCTOBER 4, 2018
Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Now: She is a Distinguished Engineer & Lab Director of IBM Research Cambridge, exploring and creating next-gen AI/ML capabilities, and chairing the first AI Research Week. Remember that.
Expert insights. Personalized for you.
128 
Let's personalize your content