ClickDimensions

APRIL 16, 2020

But how do you alter your marketing plans effectively when business conditions are in a constant state of flux as the pandemic evolves? With the economic fallout that has accompanied the virus, many organizations around the world are looking to reduce non-essential spending and are re-examining budgets.

Planning 80

Planning Marketing Plans Microsite Budget Programs 80

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”. Virtually none. I doubt it. What do you think?

Demand Generation Agencies 100

Demand Generation Agencies B2B Sales Sales Leads Microsite 100

SmartBug Media

AUGUST 31, 2020

Whether your organization provides products or services, the feedback that you receive from your customers is invaluable, and the power of reviews has incredibly far-reaching benefits. Let’s dive into three review site profile optimization tips and tricks that your organization can implement right away.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

SendX

MAY 30, 2019

Image credit: The Tim Ferriss Show Step #2: Put Your Network to Work Harry’s created a two-page microsite. Image credit: CrazyEgg.com If you’re tech-savvy or can get someone to help you, Harry’s avails their microsite’s codes on GitHub for free. They organized meetups and turned attendees into their evangelists.

Word of Mouth 158

Word of Mouth Email Campaigns Campaigns Generation 158

Litmus

FEBRUARY 21, 2022

With the impending loss of the third-party cookie , the demand for personalization , the growing number of platforms and channels, and the increased need for agile marketing , brands struggle with the best ways to be effective and authentic in their approach. It has to be a core pillar of what the organization does and how it sees itself.

Planning 91

Planning Webinar Metrics Trends Paid Search Agency 91

Seismic

MAY 17, 2023

Chances are, it stood out because the content was personalized for you and your organization. Organizations that have enablement tech actually save time on content-related activities. DSRs are centralized microsites where sales reps and buyers can collaborate and access content that is relevant to the deal cycle.

Marketing AI 52

Marketing AI Personalization Work Management Marketing Management 52

Seismic

NOVEMBER 7, 2022

While the criteria in many of these categories have changed significantly since the 2020 Wave, so have the needs and requirements of most enablement organizations. Forrester looks at three major categories – market presence, strategy, and current offering. So let’s break it down. Market Presence. Enablement has exploded in terms of.

Forrester 52

Forrester Enterprise Management Marketing Management Microsite 52

xiQ

DECEMBER 15, 2021

Gone are the days of front-line field marketing teams organizing posh breakfasts in luxury hotels and hosting summits for big industry leaders. The time is ripe for field marketers to redefine their value to organizations and repurpose their expertise to operationalize Account-Based Marketing and pivot strategies to digital mediums.

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

KoMarketing Associates

DECEMBER 21, 2015

But I can’t argue with the stabilizing and grounding effect charcoal and black have. Project management provides important frameworks to grease the skids for campaigns, teams, and whole organizations to achieve success. I’m a “color” person. In clothing and design elements, I choose energizing hues in green, orange, and blue families.

Work Management 120

Work Management Marketing Management B2B Marketing Planning 120

Valasys

JUNE 15, 2021

Understand the significance of each element Analyze the response of the audience towards the campaign Measure the effectiveness of the campaign against the set objective Gather important data for future campaigns. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Paid Search Agency Ad Frequency 52

Sprout Social

MARCH 10, 2021

That content lives on a microsite , but also serves as valuable social content for the brand, often shared in bite-sized pieces across their networks. As a company whose purpose is to help businesses improve customer relationships, Zendesk knows that 2020 had a significant negative effect on support managers and service agents.

Work Management 93

Work Management Marketing Management B2B Thought Leadership Microsite 93

xiQ

APRIL 4, 2022

By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. Effectively nurturing top prospects requires marketers to provide relevant, educational, and helpful content.

Enterprise Management 62

Enterprise Management Ideal Customer Profiles Lead Scoring Lead Ranking 62

Valasys

JUNE 15, 2021

Understand the significance of each element Analyze the response of the audience towards the campaign Measure the effectiveness of the campaign against the set objective Gather important data for future campaigns. To be precise with messages and objectives, various organizations tend to create a landing page or microsites.

Paid Content 52

Paid Content Analysis Campaigns Paid Search Agency 52

KoMarketing Associates

MAY 1, 2013

As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). Producing the kind of content that engages (58%), producing a variety of content (47%), and measuring content effectiveness (32%) are also top challenges for software marketers. Want to learn more?

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

ClickZ

AUGUST 27, 2020

In an environment where consumer behavior has shifted so rapidly, organizations are shifting their priorities towards understanding the customer and standing out from the crowd. Fast forward to today, and you have phone, web, microsites, mobile, and multiple social channels. However, one thing has not changed.

Promotion 64

Promotion Enterprise Management Efficiency Work Management 64

Digital B2B Marketing

SEPTEMBER 24, 2013

With two changes announced in the last week, Google is moving to control all online data, from the data used by today’s most innovative online advertising companies to the data B2B marketers need for simple microsites to work effectively. Announcement Two: Google Is Shutting Off Organic Search Keyword Data.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Salesforce Marketing Cloud

JUNE 7, 2023

Translating that content into a Salesforce Experience Cloud microsite can build on your strategy and create deeper connections between your team and customers. A few strategic design tips can help you optimize your microsite as a single source of truth and drive engagement. Make your goal the destination to which your microsite leads.

Microsite 52

Microsite Design Tips Aggregators 52

Biznology

JUNE 14, 2013

Shying away from SEO entirely and “under-optimizing” your site can have the same effect as over-optimizing it: a loss of visibility in the search engines. Content Marketing Organic Search Anchor text Google Google Penguin penguin Penguin 2.0 Search engine optimization Web search engine Website'

Optimization 80

Optimization SEO Marketing Websites Microsite 80

Convert

JULY 28, 2021

Grant Simmons , Vice President of Performance Marketing at Homes.com: Building the expert content modules for their clients and ensuring search engines can easily understand and consume those expert content nuggets is key, so entity organization, tagging and focus will earn visibility as part of a larger result chain….

SEO 145

SEO SERP Trends Keywords 145

SnapApp

NOVEMBER 22, 2013

Ariba’s straight-forward survey is an effective way to gain pre-event insights and feedback from users who have found the event’s microsite organically or have been directed to the microsite via weekly emails. Insights + Engagement = Value.

Customer Surveys 48

Customer Surveys Microsite User-Generated Content Marketing Management 48

DealSignal

AUGUST 30, 2021

1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing. Let’s get started. #1

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Ambal's Amusings

MAY 12, 2010

Why should B2B organizations commit a growing percentage of their budget to content creation? "Establish trust in your organization by delivering relevant, valuable, and fresh content to prospects." In 2010, organizations will increasingly deploy marketing automation tools. Recommended Resources.

Microsite 100

Microsite Buyer Personas Buying Cycle Emarketing 100

SnapApp

MAY 24, 2016

In this post, we’ll look at what content for sales enablement really is, as well as examples that showcase how both marketing and sales team can use it to more effectively drive sales. Now that we understand what sales enablement content is, let’s look at an example and break down why it’s so effective. Content loading.

Top of Funnel 54

Top of Funnel Sales Qualified Leads Lead Ranking Microsite 54

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Other company or product websites or microsites (mostly for large organizations). Search (Organic) Traffic. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Other company or product websites or microsites (mostly for large organizations). Search (Organic) Traffic. All of them!

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Convince & Convert

DECEMBER 11, 2015

The business holiday card: a time-honored tradition dating back to hand-written letters, a well-organized file-o-fax, and the fruit basket, season’s greetings have long served to remind customers just how much their various vendors care. Image via BigStockPhoto.com. These days, however, tidings of joy are often an afterthought.

Campaigns 95

Campaigns Tips Microsite Advertising Agencies 95

SnapApp

FEBRUARY 22, 2016

ROI is a tricky one for all companies, because each organization has a different key metric that they are using. This will help you to discover not only what programs are working and what aren’t, but also where these different touch points are the most effective. . What about everything that happened in the middle?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Biznology

JUNE 6, 2012

Some like to organize content by content type because that’s the way they’ve always done it. When I get wireframes from them organized in this way, I remind them that users do not look for content by content type. No one goes looking for white papers. Case Study: IBM SmartCloud. But sometimes you have to help it out.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

SnapApp

FEBRUARY 23, 2016

ROI is a tricky one for all companies, because each organization has a different key metric that they are using. This will help you to discover not only what programs are working and what aren’t, but also where these different touch points are the most effective. What about everything that happened in the middle?

B2B Marketing 48

B2B Marketing Peer-to-peer Top of Funnel Microsite 48

Content Marketing Institute

FEBRUARY 5, 2019

A thought-provoking, video-led branded content campaign took aim at the hearts of 18- to 40-year-old professionals who are aware of the residual effects of global conflict (and, thus, likely to feel motivated to help). Entrepreneurs Organization reveals members’ personal habits. Projects , and Original.

Paid Content 100

Paid Content Brand Identity Branding Top of Funnel 100

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. because each variation you test has unique attributes to it. Unable to scale the results.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

It’s not as simple as, “Which one gets more organic traffic?” Therefore, you have to create a projection of organic traffic for each variation based on the pages that exist within it, and then compare the actual data to your projections. because each variation you test has unique attributes to it. Unable to scale the results.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Content Standard

JULY 19, 2016

Effective integration at the top of the funnel means coming up with an organic way for your audience to move online from print (or vice versa) while also implementing a way of tracking the specific actions that happen during that bridge. Here are some ways easy ways to accomplish this: Microsites and Landing Pages.

Top of Funnel 40

Top of Funnel Marketing Strategy Marketing & Strategy Digital Marketing Funnels 40

Content Marketing Institute

SEPTEMBER 6, 2018

California Closets is a high-end, closet-space-management business rooted in the belief that a well-organized environment – one that’s characterized by quality, impeccable style, and custom functionality – promotes beneficial creativity, relaxation, and focus. (Winner: Project of the Year; Best New Print Publication – Editorial.

Advertising Agencies 80

Advertising Agencies Examples Paid Search Agency Lead Ranking 80

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . They encouraged organizations to imagine how results produced by current Blackbaud customers could impact their programs. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48

SnapApp

JANUARY 24, 2017

Paycor, Blackbaud, and SnapApp all used content-enabled campaigns with impressive results – so let’s dive into the details of these case studies to better understand why they were so effective and what worked well. . They encouraged organizations to imagine how results produced by current Blackbaud customers could impact their programs. .

Top of Funnel 48

Top of Funnel Lead Ranking Paid Search Agency Campaigns 48