Hubspot

SEPTEMBER 13, 2012

At HubSpot, we report on the progress of our most important marketing metrics (such as traffic, leads, and the status of our marketing SLA ) at our weekly team meetings. At HubSpot, we have a popular internal wiki, which the marketing team often uses to share the results and lessons from its A/B tests with the rest of the company.

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Scoop.it

MARCH 11, 2021

Lead generation forms and integration with Mailchimp. Here are some examples of using content hubs to hit goals that include your external audiences , such as your leads, customers, partners, and press coverage: Education and thought leadership on topics that match your audience’s interests. SEO through topic keywords.

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Curation Advertising Agencies Press Content 66

Hubspot

OCTOBER 17, 2018

Creating educational videos to onboard new users (Wistia). Creating educational videos to onboard new users (Wistia). First up is Andrew Capland , the Growth Team Lead at Wistia. We realized there could be an opportunity to use that video for additional product education," said Capland. "We Growth Hacking Examples.

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Resources Lead Ranking Marketing Automation Services Lead Scoring 100

Hubspot

SEPTEMBER 21, 2012

If you're lucky, a new lead generation offer could get pumped out once a quarter. We have a couple here at HubSpot, one of which is an internal wiki on which we post, among many things, educational pages with content we think others might benefit from. 5) Pull excerpts from lead generation content.

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Hubspot

APRIL 26, 2013

Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. Perhaps there''s a topic you can blog about that salespeople can share with leads to tee up a conversation that will really help them demonstrate the value of your products/services.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

Hubspot

JANUARY 30, 2013

Maybe you come up with a written training guide on your internal wiki including resources that every new contributor is required to read before they start blogging. Cons: More time spent editing, and the missed opportunity of educating contributors about how their post could've been better -- so they could ultimately become better bloggers.

Work Management 28

Work Management Marketing Management Blogger Guidelines 28