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CASE STUDY: Lead Capture for Speakers & Conferences

Lead Liaison

CASE STUDY: Lead Capture for Speakers & Conferences. I also wanted to see one speaker in particular (a client) that was using Lead liaison lead capture games to engage the audience. Our table played a total of 3 educational games. I once attended a hybrid conference.

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Making the Most of Modern-Day B2B Marketing Automation

PureB2B

A common challenge in the B2B demand generation world centers around the balance of automation and reporting software. Both of which are tools used in conjunction with your marketing campaigns, meaning your day is mostly full of software management instead of strategic planning. Why Marketing Automation?

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Lead Nurturing for Higher Education: Best Practices

NuSpark Consulting

The recruitment efforts at higher education institutions are naturally and rightfully following the trends and best practices generally acknowledged by marketing and sales specialists across a wide assortment of various fields. Automate Your Efforts. Coordinate Content With a Calendar.

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Sessions Tracking Solved!

Lead Liaison

Many organizations have the need to track and record which attendees are attending sessions so they can award continuing education credits and other meetings just want to track who attended which session. Problem solved using one of Lead liaison’s latest feature updates: Rapid Scan! appeared first on Lead Liaison.

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Why CRM and automation platforms go hand in hand

ClickZ

30-second summary: Automation can assist in marketing tactics, eliminating the need to carry out repetitive marketing duties that detract from more important endeavors such as capturing leads and nurturing client relationships. Automation software can assist in narrowing down your target audience.

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The 11 undeniable benefits of marketing automation for B2B sales and marketing teams

The Marketing Blender

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

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Cultivating Quality Interactions on the Event Show Floor

Lead Liaison

Activations, also known as Gamification, connect attendees with activities that combine fun with education and brand impression. 3: Flex your customer service muscle. Oftentimes you will have booth traffic that won’t lead to a direct sale. That doesn’t mean you should cut down on your customer service skills.