Hubspot

SEPTEMBER 4, 2012

Here at HubSpot, we know a thing or two about webinars. Having an established history of providing quality, educational content -- whether via your blog content, written lead generation content, or previous webinars -- can help boost your webinar attendance. HubSpot typically runs webinars at 1 p.m. tons of cool stuff!

Webinar Metrics 28

Webinar Metrics Co-Registration Landing Pages Long Tail Marketing 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

accelerate agency

FEBRUARY 12, 2023

Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. Take PPC, for instance. Someone who searches for long-tail SaaS keywords like ‘Is VoIP cost effective for startups?’ HubSpot is a prime example of a SaaS brand that leans heavily on pre-funnel SEO.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

OCTOBER 27, 2020

HubSpot's first season of Skill Up is all about SEO. In this series, HubSpot Director of Acquisition (and co-founder of Traffic Think Tank ) Matthew Howells-Barby and Academy professor Jorie Munroe dive into everything a search-oriented marketer or SEO needs to know this year. SparkToro Trending. SEO Courses. SEO Training. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

Hubspot

JULY 18, 2018

Here at HubSpot, we know a thing or two about webinars. Educational. Education is one of the most powerful tools you can use to make change happen. At HubSpot, we’ve given away tickets to events, free marketing assessments , and ad spend coupons to Facebook and LinkedIn. HubSpot typically runs webinars at 1 p.m.

Webinar Metrics 53

Webinar Metrics Paid Content Co-Registration Tips 53

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Start a Blog to Target Long-Tail Keywords. Blog posts educate your consumers and help you rank for long-tail phrases that your customers are searching for.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

accelerate agency

JANUARY 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. Take PPC, for instance. Predictable & scalable growth.

Top of Funnel 69

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 69

accelerate agency

AUGUST 10, 2021

A Hubspot survey found that 69% of marketers have invested in SEO this year, up 5% from last year, with investment in content marketing higher than ever before. Unlike things such as pay per click (PPC) advertising or incentive marketing, though, it’s often predictable. Take PPC, for instance. Predictable & scalable growth.

Top of Funnel 52

Top of Funnel SEO Lead Ranking Digital Marketing Funnels 52

Directive Agency

MAY 26, 2017

If the screenshot below ( courtesy of Hubspot) proves anything, it’s that social media is a must for B2B demand generation. You marketing team should be creating content that engages and educates readers. For example, we realized that battling for a highly competitive keyword like “PPC Agency” can take months.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Hubspot

JANUARY 3, 2012

You should dedicate time to researching which keywords are important to target using keyword research tools like HubSpot's Keyword Grader or Google's Keyword Tool. Use PPC strategically. Choose the terms that you can't win in an organic fight and that really do matter to you and your bottom line, and go after those with PPC campaigns.

Small Business Marketing 28

Small Business Marketing Long Tail Marketing Planning Business 28

Single Grain

JANUARY 16, 2023

Long-tail keywords are more specific and are known to provide better conversions. Why You Should Use Long-Tail Keywords in Your SEO Campaign. * Video marketers get 66% more qualified leads per year (likely because of the quality of education that video content provides). Backlinko ). Adam Connel ). Adam Connel ).

Lead Scoring 59

Lead Scoring Lead Ranking Statistics SEO 59

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Top-tier marketers will also be versed in leveraging tools like Google Analytics, Semrush or HubSpot, ensuring that they continually optimize campaigns based on real-time data.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Hubspot

SEPTEMBER 21, 2012

But if you're a multi-tasking marketer -- creating email campaigns, building landing pages, managing a staff, tweaking your PPC budget, designing calls-to-action -- content creation has likely been elevated from a royal pain to a practical impossibility. Pull together the best of the best for a free long-tail keyword optimization kit!

Enterprise Management 28

Enterprise Management Work Management Wiki Long Tail Marketing 28

Single Grain

MAY 29, 2023

Product Education : SaaS products often require a level of education for the user to understand their full value. Organic traffic from search often lands on informational content, tutorials and resources that help educate potential customers, making them more likely to understand and invest in your product.

Paid Content 52

Paid Content Paid Search Agency Traffic Marketing Websites 52

Marketing Insider Group

MARCH 22, 2021

Educating their audience. Focused: Stick with a single main topic (usually a question or long-tail keyword) and dig into the details with subheadings. No one clicks ads – especially PPC ads in the search results like this: Google. You need top-of-funnel content first. Earning credibility and trust. Generating leads.

Top of Funnel 286

Top of Funnel Paid Content Lead Scoring Lead Ranking 286

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. When referred to in the context of marketing, it’s looking at the data of one’s initiatives (website visitor reports, social, PPC, etc.), At HubSpot, we think COS is better than CMS. 8) Bottom of the Funnel.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

MARCH 7, 2022

It consists of a set of strategies that a crypto PR agency uses to get the message out, streamline announcements, establish brand awareness and goodwill, and educate users about the different crypto products and their value. Crypto And Blockchain PPC. Dive Deeper: The Ultimate Guide to Blockchain Digital Marketing and Cryptocurrency.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Albacross

MAY 22, 2019

Well, according to this graph from HubSpot, you’ll only see a marked increase in your leads if you publish 5 to 10 blog posts per month. To learn more about writing a press release, read this guide from HubSpot. Try Different PPC Ads Platforms. Moving on to the next source of B2B leads… PPC ads. Strategy 20.

Lead Generation 91

Lead Generation Paid Content Lead Ranking Lead Scoring 91

Hubspot

JULY 21, 2015

Those scenarios might have sounded like a lot of work to you, especially when considered alongside marketing programs that provide more immediate gratification -- like list purchasing , PPC, or trade show marketing that deliver names and email addresses in mere minutes. Here at HubSpot, for example, we have a team of nearly 100.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28

Convert

OCTOBER 25, 2022

Content is a great way to educate existing customers, which creates altruistic marketing; a great way to draw in existing customers for new purchases. For instance, you might wish to automatically give assistance and respond to any queries if someone spends more than a minute on the page (a live chat tool, like HubSpot, makes this easy).

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. SEMrush helps you generate hundreds of long-tail, question-related content ideas to help you boost your website traffic. 2) HubSpot. Analytics Tools. Infographics.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

Hubspot

AUGUST 7, 2018

Source: HubSpot. Pay-per-click (PPC) helps you get your content in front of new audiences through targeted, paid advertisements. If you’re not quite there yet, the best thing to do is to target long-tail , low-volume keywords with minimal keyword difficulty (<50) — we’re talking 200-1000 MSV. Paid Promotion.

Paid Content 101

Paid Content CMS Development Buyer Personas Work Management 101