Education Focus Group Social Networks Twitter 
Convince & Convert
AUGUST 27, 2015
Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Don’t get me wrong, I still believe there is a place for focus groups. Get more content like this, plus the very BEST marketing education, totally free. Television.
Sprout Social
AUGUST 23, 2016
Just in case you’re not completely sold on social–or have to convince higher-ups it’s worth it–here are some statistics that make it more than evident that social media is the way to go: 63% of millennials say they stay updated on brands through social networks. billion on social media advertising in 2015.
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Biznology
DECEMBER 6, 2016
Connect with our panelists on Twitter at @ChrisAbraham , @CreativeComms , and @Stevology. A pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms.
Content Standard
MARCH 23, 2015
Last fall, I met with a political campaign manager who told me about a recent focus group he held to figure out which of his candidates’ TV ads people liked best—and the answer was none of them. Attendees hadn’t seen any of the commercials because they either don’t watch TV or they fast forward through ads.
Hubspot
DECEMBER 28, 2011
68% of marketers said that an increased understanding of the benefits of social media is the factor that most influenced them to flip the switch. Here's how you can step up your social media game and leverage all social media has to offer your business in 2012. 15 Ways to Step Up Your Business' Social Media Game.
Hubspot
MARCH 24, 2015
Whether you decide to have a one-on-one chat or a larger focus group, sitting down and actually talking with people is one of the most important parts of your persona development process. These results will usually give you an idea of what social networks your personas are typically on, what forums they are present in, and so on.
Convince & Convert
MARCH 3, 2010
Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.
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