markempa
SEPTEMBER 8, 2008
To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and money. Getting it right will improve your sales effectiveness. No wonder it's so frequently asked.
Buzz Marketing for Technology
SEPTEMBER 11, 2008
How to Train Multitaskers? By Tom Brigham. A friend recently described to me how his 12-year old son did his homework, and I admit I was a little shocked by how much times have changed. The boy would type frantically on his computer with his iPod blaring, constantly shooting IMs to friends, while periodically being interrupted by beeping text messages from his cell phone.
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Anything Goes Marketing
SEPTEMBER 8, 2008
Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer. It's providing a message that hits you on an emotional level and when they have you right where they want you (at the "Thank You"), they flash their logo up there.
Smashmouth Marketing
SEPTEMBER 9, 2008
Sitting on the beach looking out at Nantucket Sound (just down the steps from our cottage) I'm relaxing by drinking a starbucks and reading. No, I'm not sitting with a 900 page tome. I've got my notebook and thanks to someone with an unsecured wireless connection, I'm catching up on my feeds. Linda is sitting next to me reading a traditional book ironically titled Honeymoon.
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Adobe Experience Cloud Blog
SEPTEMBER 7, 2008
How do you know if your demand generation is good enough or when it's time to take your lead management processes to the next level? Here are 14 important questions that indicate whether or not you can benefit for more sophisticated marketing automation. Ask these questions to yourself, your boss, your direct reports, your head of sales, and any other stakeholders in your demand generation process.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
readwrite
SEPTEMBER 11, 2008
In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.
Smashmouth Marketing
SEPTEMBER 7, 2008
Yesterday was the big day. Linda and I were married. What a great feeling it is to be the husband to my lovely wife, and to bring Linda into my family. We are partners! My three daughters, Rebecca, Carolyn and Melissa were in the front row with my Mom and my Dad was the master of ceremonies. For $25 from the state, you can license anyone for one day to be the official "solemnizer" (big word for the person who can bestow marital vows and sign the certificate).
Proteus B2B Marketing
SEPTEMBER 9, 2008
Years ago I was exposed to a psychographic segmentation model developed by Dr. John Cragan, at that time a Professor of Communications at Illinois St. University. By the time my colleagues and I became involved with Dr. Cragan and his model, it had be tested and applied in a number of B2B categories. [.]. Tags: Positioning B2B Positioning Positioning Strategy.
WebMarketCentral
SEPTEMBER 12, 2008
Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event. You're a marketing star. You have more creativity than Jeff Koons , your plans are impeccable and your campaigns are the stuff of marketing Hall of Fame.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
readwrite
SEPTEMBER 11, 2008
In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.
Buzz Marketing for Technology
SEPTEMBER 10, 2008
Whenever September rolls around I always get excited about 2 things – fall sailing and attending the World Business Forum at Radio City in New York. For the past two years I have been going and listening to leaders such as Malcolm Gladwell , Clayton Christensen , Rudy Guliani, Chris Anderson and Jack Welch to name a few. Because of this many of them have appeared on my blog either in summary format or in a live podcast (I never pass up the chance to chase one of these guys down for a quick cha
JotForm
SEPTEMBER 7, 2008
Illustrator is capable of creating stunning effects, all waiting at your finger tips in the Tools palette. Illustrator Tools can transform a single path into a work of art. In this post we present a collection of excellent Adobe Illustrator tutorials that shows you exactly what needs to be done in.
WebMarketCentral
SEPTEMBER 10, 2008
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry blogs.
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readwrite
SEPTEMBER 11, 2008
In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.
Adobe Experience Cloud Blog
SEPTEMBER 11, 2008
The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant. Dianna also writes for the Marcom Writer Blog , and provides some great tips to help B2B marketing professionals develop integrated marketing campaigns for effective. lead management. Tell us a little bit about what you do and how you got into B2B marketing.
WebMarketCentral
SEPTEMBER 8, 2008
Which blogging platform is best for your needs? How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. A nip and a tuck: Five fast makeover tips for your blog by Smarter Than Your Average Blog InfoWorld editor Uyen Phan offers five simple tips for making
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