Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics. Richard Deere of Direct Data Mining Consultants, a very experienced modeler, told me that interest in segmentation always increases during recessions, because companies are more determined to increase the return on diminished budgets.

Analytics 120

Analytics Budget Programs Vendors Paid Search Agency 120

Anything Goes Marketing

DECEMBER 9, 2007

I may be getting older but I had a crazy flashback yesterday. I went to the movies to see August Rush (I give it 1 thumbs up) and of course I was forced to sit through about 20 commercials that mostly focused on gifts I must buy before the move started. One commercial stood out - a new video phone that is being offered by a mobile carrier up here called Rogers (Verizon is the equivalent the US).

Bulldog Solutions 104

Bulldog Solutions Tactics Video Marketing Youtube 104

readwrite

DECEMBER 10, 2007

Research firm Borrell Associates predicts that 2008 online spending for local advertisements will jump 48% to $12.6 billion driven by a demand for paid search and video ads, according to a report on NewsFactor. Search ads will make up the brunt of the local online ad spend in 2008, says Borrell, doubling to $5 billion. Locally targeted video ads are also expected to experience massive growth and rake in up to $1.3 billion.

Paid Search Agency 40

Paid Search Agency Spending Classified Ads Ads 40

WebMarketCentral

DECEMBER 14, 2007

If you're a parent of a child anywhere from five to 17 years old (and quite possibly even if you're not), you know that THE hottest gift this Christmas is the Wii game system. You also know that these overpriced, screamingly popular yet appallingly underproduced gadgets are as elusive as Vikings Superbowl victories. The ultimate blame for the situation of course falls squarely on the manufacturer, Nintendo.

Allocation 20

Allocation Business Tagging Pricing 20

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Anything Goes Marketing

DECEMBER 13, 2007

Well, here I am on the east coast and stuck at the airport due to this freezing rain. Grrrr!! I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Use an audio confirmation clip on your confirmation page.

Tips 100

Tips RSS Opt-out Landing Pages 100

WebMarketCentral

DECEMBER 10, 2007

When I first began reading Your Inner CEO: Unleash the Executive Within , the eighth book from best-selling author and executive consultant Allan Cox, I honestly didn't think I would get much value from it. "Too squishy," I thought. "Not going to be much here I can use." The book begins with such lines as "Successful CEOs, I have discovered, share power with others.and treat all stakeholders in their enterprise with kindness, generosity and humility" and "By looking at boundaries (those ubiquito

Peer-to-peer 20

Peer-to-peer Enterprise Management Wiki Thought Leadership 20