Digital B2B Marketing

JUNE 12, 2013

'Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You promote your content through search, social, emails, newsletters, even banners. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content. There’s just one little problem: the leads are crap.

Lead Scoring 167

Lead Scoring Lead Ranking Buyer's Journey Leads 167

Writing on the Web

JUNE 12, 2013

'Make Sure Your Posts Get Read!" src="[link] width="300" height="300" title="Better Blog Writing: Attract Clients, Make Sure Your Posts Get Read!" /> You want to Engage your Blog Readers and encourage them to subscribe to your blog and become regular visitors. Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ?

RSS 161

RSS Social Media Buzz Internet Marketing 161

Smashmouth Marketing

JUNE 12, 2013

'Budget, Authority, Need, Timeframe (BANT) qualification is scrambled and outdated. Having budget was important in the days of "Our contract is up for renewal next year, we need budget". But with so many new products and technologies flooding us, from evangelical to emerging to faster and better, Budget not only doesn''t exist, many times those with Authority don''t even know they have a Need or that they need it now.

Allocation 181

Allocation Lead Gen Sales Cycle B2B Sales 181

Crimson Marketing

JUNE 12, 2013

'As B2B companies reach new levels of maturity in their social media marketing, the savvy ones recognize the golden opportunity available to them by studying what their key competitors are doing through social competitive intelligence. Many companies maintain focus on their own social efforts and completely ignore those of their competitors. But there is a unique opportunity afforded to those of you who track competitor activity. .

Social Media 152

Social Media B2B Marketing Studies Social Marketing 152

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Adobe Experience Cloud Blog

JUNE 12, 2013

'Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e. priority 1 tickets get a response time in 60 minutes or less, priority 2 in four hours etc), they are a growing presence found in use between marketing and sales departments.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

Paul Gillin

JUNE 12, 2013

'The folks at Wikibon and SiliconANGLE have been traversing the country for the last two years with a cleverly packaged portable streaming video platform they call TheCUBE. They touch down at the site of a technology conference, stake out a couple of hundred square feet of floor space and start pulling in speakers and attendees for interviews. The interviews are streamed live online and archived on the SiliconANGLE Network channel on YouTube.

Conference 59

Conference Youtube Video Marketing Advertising Channels 59

Hubspot

JUNE 12, 2013

'I have a friend who works at a very big national publication and is a genius at making lists for the web. Her lists go viral and generate millions (I mean literally millions ) of pageviews. She sees this as a curse. Because she wants to be a “real” journalist, meaning: someone who writes articles. But she''s so good at lists that her editor keeps her doing those instead.

Viral Marketing 60

Viral Marketing Curation Trigger Marketing Class 60

Integrated B2B

JUNE 12, 2013

'Content marketing is becoming an increasingly important part of any successful online marketing strategy. The majority of big businesses have already bought into the technique, and SMEs are starting to follow suit. The power of content marketing is that it allows you to reach out and connect with your online audience in an informative, entertaining and engaging way.

Creativity 43

Creativity Process Content Marketing Content 43

Hubspot

JUNE 12, 2013

'Hump day! You''ve lived through the story of that horrible Dunkin'' Donuts woman , and in just several hours (depending on where you are in the world), you''ll have officially made it over the hump of your week. Unless of course you work Tuesdays through Sundays like my husband, in which case you''re not even close. Bummer. Also, it''s really difficult to find an appealing image of a camel (you know -- to perpetuate the hump joke), so I went with a humpback whale instead.

Allocation 48

Allocation Mobile Advertising Emarketing Paid Search Agency 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Convince & Convert

JUNE 12, 2013

'Content marketing evangelists have spoken – “Create great content that appeals to your customers and you’ll profit.”. While this is true, marketers often forget the importance of promoting their content – people don’t find content by mistake, or by accident. Every content plan needs a complementary promotion plan that combines paid, owned, and earned media.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

Hubspot

JUNE 12, 2013

'Planning email marketing campaigns can be, well, a pain. As much as you may love your job, it can still become tedious and difficult to plan email campaign after email campaign. And what happens when you have more emails on your plate than you can manage? I''d guess that a crafty little outbound devil comes and whispers into your ear a slew of easy tactics to get your message out.

Enterprise Management 58

Enterprise Management Work Management Email Marketing Marketing Management 58

Biznology

JUNE 12, 2013

'Photo credit: IAEA Imagebank. One of the more astonishing things about the social media revolution is that companies have had to dramatically loosen the reins on employees speaking publicly about their workplace over just the past few years. Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels.

Paid Search Agency 146

Paid Search Agency Companies Social Media Social Networks 146