markempa
JUNE 3, 2013
'Tweet If you think Facebook is no place for B2B marketers, think again. And, consider the experience of Motorola Solutions. “Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Why? Because that’s the site the company’s government customers were using.
Crimson Marketing
JUNE 3, 2013
'Content creators can now think of themselves as publishers. Though this might sound a bit odd, it makes perfect sense. We’re telling stories through varied outlets and attracting readers. We are publishers. So now that we’re distributing amazing information, how do we garner and gauge the effectiveness? . It’s not always clear what is the best approach to a winning marketing solutions plan, but here are some fantastic steps to improve your content marketing efforts: 1.
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Biznology
JUNE 3, 2013
'Photo credit: The Shifted Librarian. Harsh question, I know, but the search results for many website search engines appear almost random. The reason I am familiar with this situation is because clients often ask me for help. They usually start by telling me that their search engine stinks. Now, sometimes it does, but not usually. More frequently, they haven’t done anything except install a search engine.
Adobe Experience Cloud Blog
JUNE 3, 2013
'Author: Patrick Chen When it comes to deciding where to spend your online ad budget these days, do you ever feel overwhelmed with choices? Just take a look at the latest LUMAscapes for Social , Search , or Display. It’s like you’re walking down the cereal aisle of a supermarket — from healthy bran flakes to sugary, frosted, fruity loops, there’s such a vast and varied array of options, it can make your head spin.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot
JUNE 3, 2013
'Tesla CEO Elon Musk has done something amazing. In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. Tesla’s stock has tripled in the past six months. Its sexy Model S sedan is selling as fast as Tesla can make them, and the company has even posted a modest profit.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
JUNE 3, 2013
'Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it''d be a good idea to back up a little bit and look at not just where customers come from -- but where leads come from. After all, that''s where it all starts, right? As with my previous post about customer generation, I tried my best to address as many demographic areas as possible -- B2B versus B2C, U.S. marketers versus inter
Integrated B2B
JUNE 3, 2013
'Beloved by sales departments the world over, trade shows are an excellent platform for marketing your business. From exhibition signage design to simple deal-making tips, read on to learn six immutable tips for successfully exhibiting at a trade show. 1. Don’t be too ‘salesy’. Many an inexperienced salesperson has blown great opportunities at a trade show by approaching it with the same mentality as they would a typical sales call.
Hubspot
JUNE 3, 2013
'Get ready for this stat, marketers, because it''s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way -- 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers. That''s an insanely low percentage of CEOs taking advantage of an awesome opportunity -- especially when you know that 90% of these same CEOs believe social media is most important in enhancing company
Hubspot
JUNE 3, 2013
'Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world. but he didn''t look that great on paper. He wasn''t an engineer. He couldn''t write a line of code. He didn''t have an MBA. He had no college degree at all. He wasn''t a great manager, in the conventional sense.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Hubspot
JUNE 3, 2013
'You don''t always need graphics, photos, or images to make your design pop -- sometimes the right font does the trick. But going to every corner of the internet isn''t feasible for most designers and marketers. You''ve got projects to create, often on deadlines that are way too tight. You''ve also got a fairly strict budget that you can''t blow trying to find a font here or there that might work with your designs.
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