Fri.Mar 30, 2012

Trending Sources

Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Therein lays the new buyer realities of today.  In a span of 5-7 years we find ourselves in a drastically different world.  What Does This All Mean? Really? 

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How (and Why) to Map Your Company’s Digital Landscape


With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.

Savvy Week in Review: March 30

Savvy B2B Marketing

Even though temperatures have returned to “normal” for us, we still have a bit of spring fever. It’s that time of year when we want to get everything in order! If you want to get your marketing in order, check out some of these great posts from around the web this week. Happy Friday! Questions to Ask before Jumping on the Infographics Bandwagon by @ ahaval via @ Junta42. Relax.

Marketers Need Return On Marketing Investment Now


Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The crisis is hitting hard, and accountability is priority number one today. Marketers are uncertain and even scared.


The Rise of the Customer Marketer

Explore the changes taking place in customer marketing from the perspective of customer marketers themselves.

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Retargeting: Does Bothering Your Customers Really Work?

Tomorrow People

Bothering your customers is tempting. People always seem to think “maybe they didn’t get the message,” and “maybe I should talk with them just one more time,” and then another time, and another, and another. It can be hard for someone to accept that they have lost a client or customer, so they want to make triple sure that there is no getting that customer back.

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How Do You Appeal to the Distracted Buyer?

It's All About Revenue

by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up. Marketers should be happy that consumers are so content hungry. We’re playing with our iPads while watching TV. Want more?

10 of the Best B2B Facebook Timeline Cover Photos

Social Media B2B

Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Product Images. Ogilvy.

It’s the last Friday of Q1. Where are your sales prospects for Q2, Q3 and Q4?

Fearless Competitor

While everyone’s trying to close every deal before the quarter ends today, think about this: “A  2011 joint study by Vorsight and The Bridge Group  noted, “On average, sales reps report that only 31% of all leads generated fit their ideal customer profile. Said another way, sales reps believe roughly 70% of the leads they receive have a low probability to purchase.”  And data from  a recent IDC Technology Marketing Barometer Study  indicates that year-over-year, between 2011 and 2012, our marketing and sales alignment around demand generation has actually gotten worse.”

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

The Final Four: 4 Scenarios for Outsourcing your Teleprospecting

Sales Prospecting Perspectives

I recently attended a local networking event with other professionals in the IT industry. When the subject came around to occupations, one question seemed to repeat itself when divulging my role in Business Development, “what drives companies to outsource?” Start Ups: Everyone knows the statistics on start-up success rates. Inside Team stuck in a rut: We all see it or experience it.

Your Cheat Sheet for the New Facebook Page Timeline Design [INFOGRAPHIC]


Are you ready for the transition? Time is almost up! According to Facebook , by the end of today, all business pages on Facebook will convert to the new page design , embracing the Timeline look whether you like it or not. Some businesses are scared of the change. But you , the reader of this post, shouldn't be! Feel free to pin it, share it, or embed it on your own website or blog.

Friday Wrap-up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Two Key Building Blocks for Creating a Marketing Dashboard Jon Miller, VP of

The Top 10 Qualities of High-Quality List Posts


In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts. But hey -- not all list posts have to suck! So let's not judge a list post by its title. by writing awesome ones! Pish posh!

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Six Key Steps to Successful Marketing Automation Adoption

Selecting a Marketing Automation platform can be a daunting task. With so many options out there, your success with Marketing Automation depends on selecting the platform that best fits your needs.

The Future of Effective Content Marketing – Long Term Personas

Content Marketing Today

Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing.

Learn about image monetization (part 2 of 3) in Future of Publishing


Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization. The producers split the interview into more than one part so that it wouldn’t have to be watered down. Here’s part two: Part 2 highlights. People don’t click on display ads anymore… The way around this is to put ads within the content… Interactive, in-content image ads are very effective in producing revenue for publishers! Future of Publishing is sponsored by VigLink. Be sure to Like Future of Publishing on Facebook ! eCommerce Social Networks

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

In a great article by Barry Densa on his blog , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. He also goes into detail about what that means and would be worthwhile to read the entire post. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can increase site rankings in the search engine if you do this. Many people don’t understand SEO or are knowledgeable enough to be dangerous.

No One is Searching for “Owner” on LinkedIn

B2B Marketing Traction

They’re not searching for “Shareholder,” “Partner,” “Founder,” “Manager,” or “Principal,” either. Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. Be mindful about the words you use to describe yourself online. Contact Jennifer Beever today for more information!

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

If You Think “Social” Means Viral, You’ve Got It All Wrong


A few weeks ago, Forbes Chief Product Officer Lewis DVorkin and I sparred at the Rebooting Media Live event in New York. With an audience of top digital and media executives, I shared the results my company is getting from social — that social users are more than 2.5 times as valuable as users from search. Lewis surprised me by saying that when it comes to behavior on the Forbes Web site, he is seeing the opposite. What gives? Putting the whole picture together, there are four different models for social that, despite sharing the same name, are completely different concepts. Verdict: Good luck!

New Example of B2B Content Marketing at Work

Content Marketing Today

Written by Amanda Maksymiw. I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation at SAP features informational and thought leadership content on various technology including mobility, analytics, and cloud computing. The site formally launches on March 27th however Michael and his team have been busy. They already have 50 contributors lined up and over 200 pieces of content! That is impressive!

13 Thought Leaders Share Their Favorite Things About SXSW

Modern B2B Marketing

by Jason Miller We decided to do something a bit different during our first year at SXSW Interactive. We In part one of our video series from SXSW, we asked these thought leaders about their favorite part of SXSW. Did you attend SXSW this year? What was your favorite part of the festival this year? Please join the conversation in the comment section below.

Small Businesses Increase Online Marketing Efforts

Content Marketing Today

Great Video from AT&T Illustrating the Contents of Their New Research. As the study indicates, inexpensive, modern grassroots marketing techniques — both online and offline — have grown to be among the most popular for small businesses in the past several years likely due to ease of use and general affordability. Via Content Marketing News Online Trends AT&T

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.

The Ultimate Procrastinator’s Guide to Facebook Timeline for Brands

Vertical Response

So, they’re finally here. Last month, Facebook announced that they would be rolling out the new Timeline design to all brand pages on the social network. While Timeline has been available for brands since the announcement last month, Facebook will be automatically converting all brand pages to the new design today, March 30th. To some of you, this is old news. More Facebook changes?

Wanted: Social Media Reality


Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple. It’s very narcissistic.

March Fan of the Month – Eric Blumthal of Count 5

Fearless Competitor

We’re delighted to name Eric Blumthal Fan of the Month for March 2012. Congratulations, Eric. Eric is the CEO of Count 5. You can learn about Eric and his company at About Count 5. Follow Eric on Linkedin at  [link]. Follow Eric on Twitter at  [link]. Marketing Fan of the Month

Target Content by Device

Manhattan Marketing Maven

Armed with smartphones, tablets and laptop/desktop computers, consumers are beginning to use each device to do distinct tasks. And while e-mail, Internet access, search, Facebook, music, photos and gaming are widely used on all three screens, increasingly consumers are turning to specific tools to accomplish specific things.    Smartphones are the all purpose in-motion utility device. The voice/text/audio recording tool replacing watches, alarm clocks, instant cameras, to-do lists, address books, PDAs, gameboys, calendars, weather 800 numbers and soon -- wallets. minutes.  


B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Laugh and Learn with Find New Customers – Mac vs. PC updated

Fearless Competitor

In this show, a software company uses the old Mac vs PC idea to contrast his company with the new “cloud computing” options cited by the competitor. What can B2B marketers learn from that? Watch the video and find out. Jeff Ogden is the President of the  B2B demand generation  and  global marketing  company Find New Customers. Hope to see you there.

Can You Solve this Digital Marketing Puzzle? – #2207

Puzzle Marketer

For a fun Friday brain teaser, brings you a puzzle using terms out of our digital marketing glossary. See how quickly you can guess what the images below are identifying. Check back every Friday for a new advertising puzzle to solve. Are you stumped? Click here to go to our marketing puzzles answers page. Marketing Puzzles guerilla marketing marketing puzzle

INFOGRAPHIC: Mobile Marketing Insights

Client Bridge

From Convonix, here's an infographic with ten interesting statistics about mobile marketing. View Original Article

VerticalResponse Announces Pixlr Integration

Vertical Response

You may have heard some buzz about Google’s announcement that they are closing the doors on Picnik, their online image editing software, on April 19th. Picnik’s editing suite integrates with many online services, including, of course, VerticalResponse. We’d never leave you hanging, though, and have found a great replacement for our Picnik integration in the form of Pixlr Express.

A Blueprint for Content Marketing Success

84% of marketers plan to increase their content marketing spend over the next 5 years but less than half have any real confidence such content investments are paying off, based on a recent CEB survey.