Fri.Mar 30, 2012

Trending Sources

Marketers Need Return On Marketing Investment Now

Conversionation

Yesterday, I had a long and interesting conversation with the president of STIMA , Belgium’s largest association of marketing professionals. He told me the main issue that surfaces in his daily contacts with marketers is ROMI (Return On Marketing Investment), a.k.a. Marketing ROI. The crisis is hitting hard, and accountability is priority number one today. Marketers are uncertain and even scared.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. But “use” and “success” are two different things. What your competitors are doing in social media. Which voices are most influential in your market space.

Channeling Buyer-Based Experiences in SMB

Tony Zambito

© All Rights Reserved I-5 Design and Manufacturer. This is part 4 of a series on the challenge of targeting SMB markets and how the use of buyer-based modeling and buyer-based marketing help organizations to grow their SMB customer base. . Therein lays the new buyer realities of today.  In a span of 5-7 years we find ourselves in a drastically different world.  What Does This All Mean? Really? 

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10 of the Best B2B Facebook Timeline Cover Photos

Social Media B2B

Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Product Images. Ogilvy.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Survey of Surveys: Budgets and Process are Main Barriers to Marketing Technology Success

Customer Experience Matrix

I recently gave a Web presentation comprised almost entirely of slides from different surveys. This was a bit of an experiment and, sad to say, it didn’t seem terribly successful. I did weave the slides into a nice little story line – marketers know they need better technology, poor data is the root of their problem, and we know how to solve this – but even that wasn’t enough. Results are below.

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Even still, we are seeing significantly increased mobile device usage percentages year over year and period over period for the majority of our clients. Through two recent client presentations, users accessing their websites via mobile devices had increased 50% and 33% respectively between Q4 2011 and Q1 2012. Here are four key takeaways from those sessions.

Is Mobile Driving the Increase in Social Media Throughout the World? (with Infographic)

WindMill Networking

This is a sponsored post written by me on behalf of Broadband Genie. All opinions are 100% mine. As the cost of smartphone handsets and mobile broadband drops across the globe, the popularity of social media, particularly Twitter and Facebook, shoots up dramatically. In 2011 smartphone sales were up 63% year on year, for a total of 488.5 million units sold. Over-all, there are 1.2 Mobile

Your Cheat Sheet for the New Facebook Page Timeline Design [INFOGRAPHIC]

Hubspot

Are you ready for the transition? Time is almost up! According to Facebook , by the end of today, all business pages on Facebook will convert to the new page design , embracing the Timeline look whether you like it or not. Some businesses are scared of the change. But you , the reader of this post, shouldn't be! Feel free to pin it, share it, or embed it on your own website or blog.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

How Do You Appeal to the Distracted Buyer?

It's All About Revenue

by Jesse Noyes | Tweet this Here’s the good news: people are consuming more content on a daily basis than ever. Here’s the bad news: they seem to be consuming it all at once. The amount of time we spend in front of the TV, the computer, our mobile devices – it’s all going up. Marketers should be happy that consumers are so content hungry. We’re playing with our iPads while watching TV. Want more?

The Final Four: 4 Scenarios for Outsourcing your Teleprospecting

Sales Prospecting Perspectives

I recently attended a local networking event with other professionals in the IT industry. When the subject came around to occupations, one question seemed to repeat itself when divulging my role in Business Development, “what drives companies to outsource?” Start Ups: Everyone knows the statistics on start-up success rates. Inside Team stuck in a rut: We all see it or experience it.

It’s the last Friday of Q1. Where are your sales prospects for Q2, Q3 and Q4?

Fearless Competitor

While everyone’s trying to close every deal before the quarter ends today, think about this: “A  2011 joint study by Vorsight and The Bridge Group  noted, “On average, sales reps report that only 31% of all leads generated fit their ideal customer profile. Said another way, sales reps believe roughly 70% of the leads they receive have a low probability to purchase.”  And data from  a recent IDC Technology Marketing Barometer Study  indicates that year-over-year, between 2011 and 2012, our marketing and sales alignment around demand generation has actually gotten worse.”

The Top 10 Qualities of High-Quality List Posts

Hubspot

In an online world where the quality of your blog content is only increasing in importance , the fabled 'list' post commonly gets a bad rap. It's unfortunate, but definitely understandable. You can easily drown in a sea of particularly low-quality, low-value lists posts. But hey -- not all list posts have to suck! So let's not judge a list post by its title. by writing awesome ones! Pish posh!

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Friday Wrap-up: This Week in B2B Marketing Tips

B2B Lead Blog

Each week we present a collection of some of the best marketing tips, guides, and best practices from thought leaders around the blogosphere to help you stay informed, hone your craft, and improve your marketing efforts. Enjoy! 1. Two Key Building Blocks for Creating a Marketing Dashboard Jon Miller, VP of

The Future of Effective Content Marketing – Long Term Personas

Content Marketing Today

Unless you have had your head buried in the sand in recent months you’ll know that content marketing and outreach is THE critical off page technique to ensure the long-term success of your business. A lot has been written about how to use various cool techniques to do it, whether you’re a fan of ego baiting, co-relevance content creation (explained in this deck by Mike King, interactive infographics like this one, persona outreach or some other ‘cutting edge’ technique to maximize your chances of link and content placement there is still something missing.

Google “Slaps” Overly Optimized SEO Sites

Puzzle Marketer

In a great article by Barry Densa on his blog MarketingWitandWisdom.com , Barry identifies the concept of Google penalizing, a.k.a. “slapping”, your website for being overly optimized. He also goes into detail about what that means and would be worthwhile to read the entire post. My (still true) philosophy is creating great content and value on a website that people naturally want to link (vote for) to your website. You can increase site rankings in the search engine if you do this. Many people don’t understand SEO or are knowledgeable enough to be dangerous.

Learn about image monetization (part 2 of 3) in Future of Publishing

Sazbean

Last week’s Future of Publishing episode was the first part of a series of episodes about image monetization. The producers split the interview into more than one part so that it wouldn’t have to be watered down. Here’s part two: Part 2 highlights. People don’t click on display ads anymore… The way around this is to put ads within the content… Interactive, in-content image ads are very effective in producing revenue for publishers! Future of Publishing is sponsored by VigLink. Be sure to Like Future of Publishing on Facebook ! eCommerce Social Networks

Definitive Guide to Planning a New Content Initiative

Are you kicking off new content initiatives this year? This comprehensive ebook from DivvyHQ asks the 10 most vital questions that should be answered (before you start executing anything) to ensure the success of each new content initiative.

Small Businesses Increase Online Marketing Efforts

Content Marketing Today

Great Video from AT&T Illustrating the Contents of Their New Research. As the study indicates, inexpensive, modern grassroots marketing techniques — both online and offline — have grown to be among the most popular for small businesses in the past several years likely due to ease of use and general affordability. Via www.youtube.com. Content Marketing News Online Trends AT&T

No One is Searching for “Owner” on LinkedIn

B2B Marketing Traction

They’re not searching for “Shareholder,” “Partner,” “Founder,” “Manager,” or “Principal,” either. Yet I can’t tell you how many LinkedIn profiles I see that have been unintentionally set up for failure. Be mindful about the words you use to describe yourself online. Contact Jennifer Beever today for more information!

13 Thought Leaders Share Their Favorite Things About SXSW

Modern B2B Marketing

by Jason Miller We decided to do something a bit different during our first year at SXSW Interactive. We In part one of our video series from SXSW, we asked these thought leaders about their favorite part of SXSW. Did you attend SXSW this year? What was your favorite part of the festival this year? Please join the conversation in the comment section below.

If You Think “Social” Means Viral, You’ve Got It All Wrong

Sazbean

A few weeks ago, Forbes Chief Product Officer Lewis DVorkin and I sparred at the Rebooting Media Live event in New York. With an audience of top digital and media executives, I shared the results my company is getting from social — that social users are more than 2.5 times as valuable as users from search. Lewis surprised me by saying that when it comes to behavior on the Forbes Web site, he is seeing the opposite. What gives? Putting the whole picture together, there are four different models for social that, despite sharing the same name, are completely different concepts. Verdict: Good luck!

5 New B2B Sales and Marketing Strategies

The traditional B2B sales and marketing model is typically depicted in the shape of a funnel; flow starts with marketing and then transitions to sales. Pretty standard, right? The model has now shifted to focus on the customer and their buyer journey.

New Example of B2B Content Marketing at Work

Content Marketing Today

Written by Amanda Maksymiw. I am always on the lookout for new killer examples of content marketing at work, especially in a B2B setting. couple of weeks ago I heard that my friend Michael Brenner has been working full throttle to release a content site from SAP. Business Innovation at SAP features informational and thought leadership content on various technology including mobility, analytics, and cloud computing. The site formally launches on March 27th however Michael and his team have been busy. They already have 50 contributors lined up and over 200 pieces of content! That is impressive!

The Ultimate Procrastinator’s Guide to Facebook Timeline for Brands

Vertical Response

So, they’re finally here. Last month, Facebook announced that they would be rolling out the new Timeline design to all brand pages on the social network. While Timeline has been available for brands since the announcement last month, Facebook will be automatically converting all brand pages to the new design today, March 30th. To some of you, this is old news. More Facebook changes?

Wanted: Social Media Reality

Biznology

Christopher Wilder (Photo credit: Wikipedia). This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple. It’s very narcissistic.

March Fan of the Month – Eric Blumthal of Count 5

Fearless Competitor

We’re delighted to name Eric Blumthal Fan of the Month for March 2012. Congratulations, Eric. Eric is the CEO of Count 5. You can learn about Eric and his company at About Count 5. Follow Eric on Linkedin at  [link]. Follow Eric on Twitter at  [link]. Marketing Fan of the Month

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.