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BIZNOLOGY APRIL 5, 2012 The Rise of Content Strategy–What to do about Google killing SEO I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As As the global search strategist for IBM and a co-author of a book on writing for search engines, I am well aware of the difficult times ahead for SEOs. How is Google killing SEO? | MARKETING INTERACTIONS APRIL 5, 2012 Changing the Conversation When B2B companies develop and implement a content marketing strategy it should be obvious that big change is afoot. Not just for marketers, but for everyone involved in the demand-to-revenue generation process. The most pivotal thing that needs to change in parallel across roles is the "conversation." " There are at least 3 types of conversations that will change in the marketing-to-sales process when a full-bodied, buyer-focused content strategy is put in place. It's no longer a stop and start endeavor, but a continuum that must be addressed ongoingly. | TOMORROW PEOPLE APRIL 5, 2012  Five reasons you should never ignore your business branding Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. Your branding design can have a direct impact on your profits – and that’s down to how your potential customers see you. Industry. Growth. | DIGITAL B2B MARKETING APRIL 5, 2012  3 Ways to Fuel Your Marketing Automation Cycle with Data Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content. | | | | | | | |
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SAVVY B2B MARKETING | THURSDAY, APRIL 5, 2012  Be human. Your customers will thank you.
Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. We forget that search engines and apps don’t buy our services – human beings buy our services. Your brand needs to be human, too. People do not fall in love with brands because of what they are. MORE >> -
WEBBIQUITY | THURSDAY, APRIL 5, 2012  Best Local SEO Guides, Tips and Tactics of 2011
While the web is worldwide, search is often local. An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan. Optimizing for local search has its own unique content and link-building considerations. Which SEO tools are most useful in supporting local SEO efforts? What are the most important local search directories? by AllBusiness. ** 5 STARS. MORE >> -
INBOUND SALES NETWORK | THURSDAY, APRIL 5, 2012  Why I Fired The Greatest Salesman in the World!
Gone are the “Glengarry Glen Ross “days where first prize is a Cadillac Eldorado, second prize was a set of steak knives, third prize, well. you're fired. The 2.0 world has a different type of buyer that requires a different type of sales person. The cocky, pushy salesman that would consider himself the greatest in the world just can’t cut it in the 2.0 world and hence why I would fire "the greatest salesman in the world" without a moments regret. The World Has Changed. This has caused a significant change in the sales process. They go forwards and backwards. MORE >> -
HUBSPOT | THURSDAY, APRIL 5, 2012  17 Examples of Creative Facebook Page Cover Photos
Facebook's new "Timeline" design has been mandatory for all Facebook businesses pages for almost a week now, and you may have noticed your cover photo is now taking up some serious real estate. So even if you don't take the time to use new features like pinning, starring, and milestones , it's certainly worth taking some time to make your cover photo stunning, creative, functional, or all of the above. But innovation doesn't just come out of nowhere. you need a creative spark before you can fan the flames! 1) Sunrise Signs. They also highlight their clients, a great way to show customer love! MORE >> -
MODERN B2B MARKETING | THURSDAY, APRIL 5, 2012  Robert Scoble Talks Social Strategy, Open Graph, Pinterest and More
by Jason Miller I just got back from the ad:tech conference here in San Francisco and once again it was a stellar line up of keynotes and sessions. The highlight for me was the keynote on Tuesday with Guy Kawasaki and Robert Scoble. They took to the stage in a very informal conversational manner to discuss everything on the mind of a good social media marketer; Google+, Facebook, Twitter and everything in between, including lots of takeaways for the B2B marketing world. How does Rackspace fit in at AdTech? What’s a typical day like for you? How do you maximize your time when it comes to social? MORE >>
- Does Your Inside Sales Team Have Business Conversations? SALES PROSPECTING PERSPECTIVES | THURSDAY, APRIL 5, 2012
- What to Consider When Putting Together a Gamification Strategy MEASURABLE MARKETING | THURSDAY, APRIL 5, 2012
- Mobile Marketing Trends ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 5, 2012
- 5 Ways to Measure Results of B2B Social Media SOCIAL MEDIA B2B | THURSDAY, APRIL 5, 2012
- As the Data Race Enters a New Phase, Mobile Operators Need to Adapt Their Marketing INSIGHTIQ BLOG | THURSDAY, APRIL 5, 2012
- Google Wants to Know Who Wrote Your Post: Here’s Why (and How) You Should Tell Them ENGAGE | THURSDAY, APRIL 5, 2012
- Secret Words. A {growtoon}. GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, APRIL 5, 2012
- Come Join the Party: Industry Leaders Define the Shifting Roles of Branding BLUE FOCUS MARKETING | THURSDAY, APRIL 5, 2012
- 10 Reasons NOT to Talk to Find New Customers FEARLESS COMPETITOR | THURSDAY, APRIL 5, 2012
- The Metrics You Need to Measure Lead Nurturing Success HUBSPOT | THURSDAY, APRIL 5, 2012
- 3 Things I Learned About Email This Past Week JILL KONRATH'S FRESH SALES STRATEGIES BLOG | THURSDAY, APRIL 5, 2012
- Do you know where your leads are coming from? LOOPFUSE | THURSDAY, APRIL 5, 2012
- Does your site need a Content Delivery Network? SAZBEAN | THURSDAY, APRIL 5, 2012
- Out of the Darkness: Thought Leaders Illuminate the Path Forward ILLUMINATING THE FUTURE | THURSDAY, APRIL 5, 2012
- Theory of Reasoned Action in B2B Marketing B2B IDEAS @ WORK | THURSDAY, APRIL 5, 2012
- Good-Bye Chase. Hello American Express FEARLESS COMPETITOR | THURSDAY, APRIL 5, 2012
- Delivering the B2B Positioning TKO (Technical Knock Out)! MARKETRI | THURSDAY, APRIL 5, 2012
- Spring Holiday Emails – Hop to It! VERTICAL RESPONSE | THURSDAY, APRIL 5, 2012
- iPads for businesses BUSINESS GROWTH DEVELOPMENT | THURSDAY, APRIL 5, 2012
- As the Data Race Enters a New Phase, Mobile Operators Need to Adapt Their Marketing INSIGHTIQ BLOG | THURSDAY, APRIL 5, 2012
- iPads for businesses BUSINESS GROWTH DEVELOPMENT | THURSDAY, APRIL 5, 2012
- Landing Pages That Work CLIENT BRIDGE | THURSDAY, APRIL 5, 2012
- Aligning Your Lead Nurturing Campaigns and Sales Funnel Is Critical ACHIEVE MARKET LEADERSHIP | THURSDAY, APRIL 5, 2012
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