Thu.Apr 05, 2012

Trending Sources

3 Ways to Fuel Your Marketing Automation Cycle with Data

Digital B2B Marketing

Marketing automation is built on the premise of delivering the right communication to the right person at the right time. Successfully delivering the right content at the right time hinges on data. Data that is provided explicitly by prospects, and more importantly, data that is provided implicitly through their engagement with your communications and content.

The Rise of Content Strategy–What to do about Google killing SEO

Biznology

I was sitting in a hotel lobby preparing to present as part of a panel at OMMA Global in San Francisco when a co-panelist said something that shocked me. People ask why I got out of SEO to focus on paid media. I answer that Google wrecked SEO, so all that’s left is paid.” The context: we were talking about all the changes Google has made recently to make SEO more difficult–some might say impossible. As As the global search strategist for IBM and a co-author of a book on writing for search engines, I am well aware of the difficult times ahead for SEOs. How is Google killing SEO?

Be human. Your customers will thank you.

Savvy B2B Marketing

Technology, analytics, ranking, ROI, KPI, metrics, SEO, statistics, widgets, automation, media … each of these has a role to play in marketing a brand, but sometimes we put too much weight on them. We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. Embrace it.

Five reasons you should never ignore your business branding

Tomorrow People

Every business-owner needs more time. Addressing your business branding can seem like yet another addition to your ‘to do’ list. But there are some very important reasons why you should never ignore your business branding: Credibility. Your branding design can have a direct impact on your profits – and that’s down to how your potential customers see you. Industry. Growth.

Brand 50

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Best Local SEO Guides, Tips and Tactics of 2011

Webbiquity

While the web is worldwide, search is often local. An enterprise software developer may want its website to show up in relevant searches virtually anywhere on the globe, but a restaurant, retail shop, marketing agency or IT services firm is generally much more concerned about showing up in searches from its own backyard than from Bangladesh or Turkmenistan. by AllBusiness. ** 5 STARS.

Delivering the B2B Positioning TKO (Technical Knock Out)!

Marketri

I love a good healthy marketing debate over a Cobb salad lunch! Last week, I went a few “rounds” during a discussion about the optimal positioning of a mid-sized professional services firm. On one side of the ring was me – the experienced and competitive B2B marketer. On the other side was a people-oriented Partner with over 30 years under his belt. Client preferences.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

From the moment we wake up, brands bombard us with attempts to get our attention.  These marketers gear their advertisements and logos towards making our lives easier and connected.  However, in our internet-savvy world, we are beginning to demand more from our brands.  We want them to make us feel alive.  Make us fall in love.  Give us a reason to choose.  Gain our trust. So how do brands respond?

Secret Words. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons} joey strawn social media cartoon social media humor

Words 22

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

10 Reasons NOT to Talk to Find New Customers

Fearless Competitor

Jeff Ogden, President of the lead generation compan y Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. This is one of our most popular blog posts ever! While everyone else says why they are great, we do the opposite. And we make it fun. Why don’t you try this approach in your business too?

Best 28

Robert Scoble Talks Social Strategy, Open Graph, Pinterest and More

Modern B2B Marketing

by Jason Miller I just got back from the ad:tech conference here in San Francisco and once again it was a stellar line up of keynotes and sessions. The highlight for me was the keynote on Tuesday with Guy Kawasaki and Robert Scoble. He shared his thoughts on social strategy, Facebook Open Graph, Pinterest, and a favorite story of his from a recent conference. How does Rackspace fit in at AdTech?

B2B 15

The Social Media MBA: Part 3: Social Media Landscape

WindMill Networking

As I write this blog post, I am wrapping up another term of teaching two Social Media MBA courses:  Social Media Marketing and Social Media Marketing Strategy. I am reminded why I love teaching social media while viewing students final papers, wiki projects, and blog projects. These are the emails every instructor loves to read! guarantee you use more than you think. This is HUGE! Social Media MB

Wiki 14

The Metrics You Need to Measure Lead Nurturing Success

Hubspot

This is an excerpt from our new ebook, How to Unlock the ROI of Your Marketing Analytics. Download your free copy if you want to learn more about using data to make actionable improvements to your marketing. Successful inbound marketers don’t make decisions based on feelings -- their decisions are based on data. But where does that data come from? Why, their marketing analytics, of course!

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

Does your site need a Content Delivery Network?

Sazbean

Everyone wants their website to be popular. You want to get your idea or product out there and the internet is a great way to do that. After a while of things going smoothly you start to get complaints – the website is slow, people in Europe are having a hard time downloading files, the server is getting overloaded. You need to start optimizing your website to provide a fast, consistent experience for everyone that visits. There are a multitude of different things that one can do, and one of the easiest is to start using a Content Delivery Network, or CDN. by Chris Tankersley. News & Note

Out of the Darkness: Thought Leaders Illuminate the Path Forward

Illuminating the Future

Thomas Edison understood the limits of invention. He knew the mere introduction of the electric light bulb would not be enough to bring incandescent light to the world. This point becomes clear when you tour Edison’s Menlo Park Laboratory. No longer in New Jersey, the lab is now situated in Dearborn, Michigan in an outdoor history museum known as Greenfield Village. Not him. Dazed and Confused.

Good-Bye Chase. Hello American Express

Fearless Competitor

We have a happy problem at Find New Customers. Business is booming. So we are bumping up against our credit limit on our JP Morgan Chase credit card. No problem. Pick up the phone and talk to them. Ask for a credit line increase. After all, I’ve paid on time and Find New Customers is a long time customer and the credit limit has been the same for years. spoke very nicely to them. “ I’m sorry, Sir, but we’ve determined that your current credit line is adequate. ” After trying and trying, they would not budge. hung up. Approved. New card came overnight.

Landing Pages That Work

Client Bridge

A landing page is a website page where traffic is directed specifically to prompt an action or result, usually to move a prospect further along in the buying cycle. Copyblogger recently posted The 10 Commandments of Landing Pages That Work. Here's a look at those tips. Have One Goal A landing page with no goal is just a "branding" page. landing page with multiple goals will likely confuse visitors and cause them to leave the site. No False or Unnecessary Imagery Only use relevant and gainful imagery. Disclose all your affiliations. Honor all the promises, offers and guarantees that you make.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

3 Things I Learned About Email This Past Week

Jill Konrath's Fresh Sales Strategies Blog

Last Friday, I sent out an email telling you that I was shutting down my Selling to Big Companies website. Within minutes, my inbox was flooded with hundreds of messages. To say I was surprised by the reaction, is an understatement. Here are three things I discovered from that deluge -- and what they mean to you. 1. Email subject lines really matter -- much more than you or I think. My last email generated at least 15 times the number of responses I typically get. That's huge. But I didn't just hope it would happen. actually worked hard to craft a subject line that would pique your curiosity.

Does Your Inside Sales Team Have Business Conversations?

Sales Prospecting Perspectives

Recently, I noticed during training sessions with new Business Development Representatives that I am repeating the same phrase; “remember you’re looking to have a business conversation” I’ve come to the conclusion that I say it as reactive advice to BDRs and new hires that struggle with transitioning a conversation and listening to exactly what a prospect is saying. A “business conversation”, in the simplest definition, is a discussion you are having with a prospect about their business/environment. “ This is so true. Example: “Mr.

Spring Holiday Emails – Hop to It!

Vertical Response

There are some great opportunities to engage and connect with your customers this spring including Easter, Passover, Earth, Tax and Mother’s Day. And these “holidays” mean big business. According to the National Retail Federation , total spending on Easter alone will be $16.8 Easter gives us lots of opportunities to play with fun puns about bunnies, eggs, hopping, etc.

Google's New Privacy Policy: A Primer

SnapApp

Google rolled out its new privacy policy last month, unifying dozens of programs under the same terms of service. The company says that this streamlined policy will make it easier for consumers to find out how Google uses their personal information. Here's what you need to know: What's happening. The company says the move will only improve on the browsing experience for users.

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

iPads for businesses

Business Growth Development

Image via CrunchBase. Combining the mobility of a smartphone with features of a laptop, the iPad 2 is perfect for business users. Understandably though, some smaller businesses are put off by the one-off payment of £400+ odd. One solution to this is hiring an iPad for one-off events and presentations. Here are some of its features and how they can be put to use by businesses. Weighing in at just 1.3

Theory of Reasoned Action in B2B Marketing

B2B Ideas @ Work

Scientific Theory: According to the Theory of Reasoned Action (TRA), people often make decisions based both on personal and social attitudes. If we can appeal to both, we might be more effective at encouraging a prospect to adopt our desired buying behavior. Applying Theory to B2B: For example, we once marketed a service for a client that involved recycling refrigerant.

iPads for businesses

Business Growth Development

Image via CrunchBase. Combining the mobility of a smartphone with features of a laptop, the iPad 2 is perfect for business users. Understandably though, some smaller businesses are put off by the one-off payment of £400+ odd. One solution to this is hiring an iPad for one-off events and presentations. Here are some of its features and how they can be put to use by businesses. Weighing in at just 1.3