Mon.Dec 17, 2012

Trending Sources

17 Tragically Common Copywriting Mistakes to Avoid


With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. Search and content are by definition very integrated.” Is 72%?

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

There is a particularly funny scene in the Will Ferrell movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Best Cup of Coffee.” With exuberant joy, he bursts into the shop and yells “Congratulations!”. It’s a hilarious moment, but a common example of “social proof” that has been used in the advertising world for decades. The essence of social proof.

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10 of the Most Memorable Marketing Campaigns of 2012


As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were. And let me tell you: The year 2012 brought us some of the most exciting and memorable marketing campaigns. Proctor & Gamble: Thank You, Mom.

6 case studies show Big Data is helping decision making


Photo credit: Kevin Krejci. Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation. Is Big Data working? The problem? An example? The benefit?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Inside Sales Reps - Are You Losing Prospects Over Their Objections?

Sales Prospecting Perspectives

Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. If you’re in sales and haven’t seen this clever blog with gif animations yet, I highly recommend it for a good laugh! One of the animations I found particularly funny was specific to the concept of objections and the caption read, “When a prospect has an objection that you don’t really know how to overcome…” which you can see here. The main thing to focus on is what is in our control; which starts with coming up with a cheat sheet of the typical objections that tend to come up in conversations with a rebuttal for each.

Five Things to Consider for a Smart B2B Marketing Budget

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. With the right approach to building a marketing budget, B2B companies can clarify their business development goals, gain organizational direction for marketing and position themselves for more profitable growth. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing. In the recent past, when a customer was researching a purchase, they had to interact with a salesperson fairly early in the buying process to get product information. spam).

4 Steps to Establish a Seamless Online Presence


To develop a truly integrated digital marketing strategy, your company must first establish a digital presence over web, social, and mobile that reflects your company’s core values, supports your business goals, and resolves the wants and needs of your target audience. If this sounds like a useful proposition, here are four steps to help you build a seamless digital presence for the New Year.

10 B2B Social Media Predictions for 2013

Social Media B2B

It is that time of year again where we look forward and try to predict the future of social media for B2B companies. This is not a shot-in-the-dark exercise, but one based on observing how B2B companies have adopted social media over the past year. When we look back at 2013, we will not see a banner year with explosive growth in B2B social media. B2B CEOs will remain skeptical about social media.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013

WindMill Networking

What to look for in content marketing in 2013. For my final column of 2012, I thought that I would explore the state of content marketing , try to clear up some confusion about the field, and also take a look at trends to watch in the coming year. Content marketing’s star has risen, and I have seen much interest and excitement about the field. Trash Talk over Marketing Buzzwords. among others.

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INFOGRAPHIC: Consumer Trends for 2013

Client Bridge

From, here's an infographic of ten consumer trends that will effect marketing in the next year. Consumers will participate in the funding and (pre-)launch of new products and brands. Emerging brands from all over will cater to emerging middle classes from all over. Consumers will look to their mobile devices to maximize absolutely every moment. Products that give back. Digital technologies are the new medicines. Emerging markets will proudly export and even flaunt their national and cultural heritage. Resurgence in domestic manufacturing. View Original Article

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LinkedIn Video: How-to Add Recommendations for Your Connections

B2B Marketing Traction

This morning I recommended Certified Management Consultant Dennis McCue’s speaking skills on LinkedIn. I recorded it in a video to show you how to enter a recommendation on LinkedIn. Watch the video below for the exact steps needed to add recommendations for your LinkedIn connections, and please add your comments below. LinkedIn

Act Like a Local: How to Sell in Emerging Markets

Crimson Marketing

McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. We see things a little differently: Get on the ground – and bring back the real story to corporate. Capturing that on film is priceless. Based on that local knowledge, you can build the right partner programs.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

The Impact of Online Video on Customer Support [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question: Is YouTube replacing the Printed Manual? Then, just as I sat down to write this follow-on article, I saw a tweet that YouTube is holding a Next How-to Guru contest for creators of How-To videos, the winners of which will receive training and equipment, promotion and mentorship.

How to Explain Healthcare Content Marketing to Your Executives


Healthcare content marketing requires sensitivity and diligence, but many don’t realize that it also takes courage. Marketers often run into push-back from corporate executives in the healthcare industry because of the time and effort content requires, and it can be … Continue reading → The post How to Explain Healthcare Content Marketing to Your Executives appeared first on Fathom. Content Creation & Strategy Healthcare Industry

Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”

Modern B2B Marketing

by Jason Miller Ekaterina Walter is a social innovator for Intel and author of the upcoming book “Think Like Zuck” She is the author of the top blog Building Social Bridges, and is an expert on how companies can connect with their consumers using a variety of online tactics. Ekaterina: A mix of all three. Not every business will have lead generation as a primary target. Absolutely.

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How to Build Client Relationships and Influence Renewals

Sales Intelligence View

Renewal customers tend to cost less than new customers for most organizations; without the cost of acquisition, revenue dollars are cheaper to come by. But your customers won’t renew if you do something to lose their respect and trust. There are a few things you can do consistently to stay on their nice lists: Educate Clients. Let them know that you’re an authority in your industry.

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B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

A Christmas Wish: that marketers ‘get’ the need for content promotion

Integrated B2B

Imagine you had asked your ad agency to create a TV commercial for your latest product. But you hadn’t allocated funds for actually airing the commercial on the right TV channels. Would you expect your campaign to be the talk of the town? No, right? Then why should corporate marketers expect they can create great content and the world will just sort of, well, see it and engage with it? Content promotion is key in todays communication landscape. But that’s where the work pretty much stopped. Stop right there. But you have to actively spend on content promotion for this to happen.

‘Tis the Season for Sales Benchmarking

Sales Intelligence View

As the end of the year draws near, the sales experts are building up their 2013 sales benchmarking surveys. If you have a few minutes, take these surveys. It’s important to know the trends that our industry sees, and the changes we’re bound to undergo. These surveys tend to publish the most insightful results. 10th Annual Miller Heiman Sales Best Practices Study.

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Five Tips for Building a Case for Marketing in the Boardroom


The marketer’s job never has been easy. And, in recent years, we have been faced with more obstacles to overcome than ever before. From a tough business environment that has prompted some companies to cut marketing spending, to an explosion of digital marketing channels that requires us to stay abreast of a sea of trends and influences, and a heightened focus on analytics—and, ultimately, a verifiable return on investment—no wonder a CMO’s average tenure is much shorter than that of other C-level executives. News & Notes

Are Your Quality Reviews Stifling Quality?


The contracts manager for one of my clients has taken on an expanded role in reviewing a wide range of work products—including internal documents—for wording that could be potentially problematic in the event of a lawsuit. I've had a couple of my training programs which were developed for their employees subjected to his review. When people no longer take ownership of their work.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

When Business as Usual Requires the Unusual Business of Healing


No matter how complicated the modern landscape may seem, business is still fundamentally human. When deeply trying human events like the Sandy Hook tragedy unfold, however, there's really no such thing as going back to ?business business as usual. Though we all may try to be professional, personally, when we're aware of great pain or sorrow we can?t t help but feel it. Still, the world needs to keep turning. We all still have jobs that need to be done, but when jarring events scar us, it often takes equally powerful experiences to pull us out and help us heal. everything will be ok,?