Mon.Dec 17, 2012

Trending Sources

17 Tragically Common Copywriting Mistakes to Avoid

Webbiquity

With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution. The first source when doing so: Web searches. Search and content are by definition very integrated.” Is 72%?

The Business Case for Buying Facebook Likes

grow - Practical Marketing Solutions

There is a particularly funny scene in the Will Ferrell movie Elf when he passes a run-down looking coffee shop that has a sign saying “World’s Best Cup of Coffee.”  With exuberant joy, he bursts into the shop and yells “Congratulations!”. It’s a hilarious moment, but a common example of “social proof” that has been used in the advertising world for decades. The essence of social proof.

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6 case studies show Big Data is helping decision making

Biznology

Photo credit: Kevin Krejci. Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights. It’s a catchy term that’s easy to say and implies major transformation. Is Big Data working? The problem? An example? The benefit?

B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012

B2B Lead Generation Blog

Tweet Remember Casey Kasem’s year-end top 40? Okay, so there may be some of you out there who don’t. For those of you who were merely twinkles in your parents’ eyes back in the day, Casey Kasem is a radio personality and voice actor who just turned 80 this year. remember sitting in front of the radio as he would countdown the year’s top hits every New Year’s Day. If you want to amuse yourself while gauging societal mores over the past 40-something years, you might want to check out this link:  American Top 40 Year-end Countdowns. Ouch.). Four blog posts focused on some aspect of social media.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

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When You Should (and Shouldn't) Outsource Your Marketing

Hubspot

Marketing departments, whether one person or one hundred, have kiiiind of a lot of balls to juggle. Lead generation , PPC, SEO, website design, social media, PR, content creation. Yeah, I'd call that a lot of balls (and that's not even all of them). It's no wonder that sometimes all of it can't get done with just the people you have in house. And that's why we outsource. Lead Generation. Sure can.

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4 Steps to Establish a Seamless Online Presence

Synecore

To develop a truly integrated digital marketing strategy, your company must first establish a digital presence over web, social, and mobile that reflects your company’s core values, supports your business goals, and resolves the wants and needs of your target audience. If this sounds like a useful proposition, here are four steps to help you build a seamless digital presence for the New Year.

Inside Sales Reps - Are You Losing Prospects Over Their Objections?

Sales Prospecting Perspectives

Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. If you’re in sales and haven’t seen this clever blog with gif animations yet, I highly recommend it for a good laugh! One of the animations I found particularly funny was specific to the concept of objections and the caption read, “When a prospect has an objection that you don’t really know how to overcome…” which you can see here. The main thing to focus on is what is in our control; which starts with coming up with a cheat sheet of the typical objections that tend to come up in conversations with a rebuttal for each.

Five Things to Consider for a Smart B2B Marketing Budget

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. With the right approach to building a marketing budget, B2B companies can clarify their business development goals, gain organizational direction for marketing and position themselves for more profitable growth. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing. In the recent past, when a customer was researching a purchase, they had to interact with a salesperson fairly early in the buying process to get product information. spam).

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013

WindMill Networking

What to look for in content marketing in 2013. For my final column of 2012, I thought that I would explore the state of content marketing , try to clear up some confusion about the field, and also take a look at trends to watch in the coming year. Content marketing’s star has risen, and I have seen much interest and excitement about the field.  Trash Talk over Marketing Buzzwords. among others.

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INFOGRAPHIC: Consumer Trends for 2013

Client Bridge

From TrendWatching.com, here's an infographic of ten consumer trends that will effect marketing in the next year. Consumers will participate in the funding and (pre-)launch of new products and brands. Emerging brands from all over will cater to emerging middle classes from all over. Consumers will look to their mobile devices to maximize absolutely every moment. Products that give back. Digital technologies are the new medicines. Emerging markets will proudly export and even flaunt their national and cultural heritage. Resurgence in domestic manufacturing. View Original Article

Act Like a Local: How to Sell in Emerging Markets

Crimson Marketing

McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. We see things a little differently: Get on the ground – and bring back the real story to corporate. Capturing that on film is priceless. Based on that local knowledge, you can build the right partner programs.

The Impact of Online Video on Customer Support [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question:   Is YouTube replacing the Printed Manual? Then, just as I sat down to write this follow-on article, I saw a tweet that YouTube is holding a  Next How-to Guru  contest for creators of How-To videos, the winners of which will receive training and equipment, promotion and mentorship.

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Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”

Modern B2B Marketing

Marketo: In your opinion, should the primary business goal for social media be revenue generation, brand awareness, customer engagement, or a mix of all three? Ekaterina:  A mix of all three. Not every business will have lead generation as a primary target. The reason why your business exists, is two-fold. It’s always there to make money, but the bigger purpose is to create something amazing.

LinkedIn Video: How-to Add Recommendations for Your Connections

B2B Marketing Traction

This morning I recommended Certified Management Consultant Dennis McCue’s speaking skills on LinkedIn. recorded it in a video to show you how to enter a recommendation on LinkedIn. Watch the video below for the exact steps needed to add recommendations for your LinkedIn connections, and please add your comments below. LinkedIn

How to Explain Healthcare Content Marketing to Your Executives

Fathom

Healthcare content marketing requires sensitivity and diligence, but many don’t realize that it also takes courage. Marketers often run into push-back from corporate executives in the healthcare industry because of the time and effort content requires, and it can be … Continue reading → The post How to Explain Healthcare Content Marketing to Your Executives appeared first on Fathom. Content Creation & Strategy Healthcare Industry

How to Build Client Relationships and Influence Renewals

Sales Intelligence View

Renewal customers tend to cost less than new customers for most organizations; without the cost of acquisition, revenue dollars are cheaper to come by. But your customers won’t renew if you do something to lose their respect and trust. There are a few things you can do consistently to stay on their nice lists: Educate Clients. Let them know that you’re an authority in your industry.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

A Christmas Wish: that marketers ‘get’ the need for content promotion

Integrated B2B

Imagine you had asked your ad agency to create a TV commercial for your latest product. But you hadn’t allocated funds for actually airing the commercial on the right TV channels. Would you expect your campaign to be the talk of the town? No, right? Then why should corporate marketers expect they can create great content and the world will just sort of, well, see it and engage with it? Content promotion is key in todays communication landscape. But that’s where the work pretty much stopped. Stop right there. But you have to actively spend on content promotion for this to happen.

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‘Tis the Season for Sales Benchmarking

Sales Intelligence View

As the end of the year draws near, the sales experts are building up their 2013 sales benchmarking surveys. If you have a few minutes, take these surveys. It’s important to know the trends that our industry sees, and the changes we’re bound to undergo. These surveys tend to publish the most insightful results. 10th Annual Miller Heiman Sales Best Practices Study.

Are Your Quality Reviews Stifling Quality?

E-Quip

The contracts manager for one of my clients has taken on an expanded role in reviewing a wide range of work products—including internal documents—for wording that could be potentially problematic in the event of a lawsuit. I've had a couple of my training programs which were developed for their employees subjected to his review. When people no longer take ownership of their work.

Five Tips for Building a Case for Marketing in the Boardroom

Sazbean

The marketer’s job never has been easy. And, in recent years, we have been  faced with more obstacles to overcome than ever before. From a tough business environment that has prompted some companies to cut  marketing spending, to an explosion of digital marketing channels that requires  us to stay abreast of a sea of trends and influences, and a heightened focus on  analytics—and, ultimately, a verifiable return on investment—no wonder a CMO’s  average tenure is much shorter than that of other C-level executives. News & Notes

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

When Business as Usual Requires the Unusual Business of Healing

SnapApp

No matter how complicated the modern landscape may seem, business is still fundamentally human. When deeply trying human events like the Sandy Hook tragedy unfold, however, there's really no such thing as going back to ?business business as usual. Though we all may try to be professional, personally, when we're aware of great pain or sorrow we can?t help but feel it. Still, the world needs to keep turning. We all still have jobs that need to be done, but when jarring events scar us, it often takes equally powerful experiences to pull us out and help us heal. everything will be ok,?