Convince & Convert

MAY 27, 2011

Social media is growing up fast. No longer a niche plaything of the digerati, social media is firmly entrenched as a societal game changer of historical importance. For many, social media and social networking are so ubiquitous and pervasive that we presume we have it figured out, that we have a finger firmly on the pulse. But we don’t. Data about how social media really works, who uses it and how, continues to surprise.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Digital B2B Marketing

MAY 27, 2011

The research about mobile usage does not do mobile justice. Sure, 82% of executives have a smartphone. 49% of C-level executives search on a mobile device. Yes, mobile is pervasive, but numbers alone don’t capture how much mobile can change marketing. Many B2B marketers are catching on slowly, distracted by low mobile usage on corporate websites or a limited understanding of how mobile marketing and mobile accessibility contributes to goals.

Mobile Marketing 124

Mobile Marketing Blogger B2B Marketing Social Networks 124

Biznology

MAY 27, 2011

Image by mofaha via Flickr. It might sound like a provocative question, but it's a real question I was asked at a recent speaking appearance. The hard part about answering such a question is that it's a matter of perspective. Digital marketing is certainly on the rise, but it depends on your company whether that means that traditional marketing is dead, merely sick, or A-OK.

Paid Search Agency 112

Paid Search Agency Consulting Marketing Business 112

Adobe Experience Cloud Blog

MAY 27, 2011

by Andrew Spoeth You’ve just wrapped up your online event and are relieved that everything in your webinar went smoothly. Now what? Although a well-executed webinar gives reason to celebrate, now is not the time to sit back and relax. Post-event follow up with attendees – and good timing – is critical to keeping momentum and turning your B2B marketing investment into qualified sales leads.

Marketing Management 85

Marketing Management Webinar Metrics Marketing Automation Services Webcast 85

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Webinar Metrics

MLT Creative

MAY 27, 2011

Here’s a quick B2B case study outlines how we helped our client turn another trip to a trade show into an opportunity to generate leads by integrating outbound tactics with their inbound marketing program. SITUATION. Our client invested in a booth at an industry trade show and wanted to generate leads while promoting their presence at the show.

Trade Show 65

Trade Show B to B Advertising Agencies B2B 65

Hubspot

MAY 27, 2011

Google recently updated AdWords with functionality that allows its users to segment PPC ads serving tablets and mobile phones. Although this may not seem very thrilling on the surface, this new functionality could have a serious impact on how the world views marketing on mobile devices, especially since it’s no secret that tablet adoption is booming.

PPC 45

PPC Mobile Marketing Adwords Mobile Advertising 45

Hubspot

MAY 27, 2011

Want to become The Awesomest Marketer EVER? Here's a simple 5-step formula to guarantee your success. STEP 1: Stop Interrupting People! Nobody likes being interrupted. That includes your customers, leads, prospects, neighbors, children, etc. We used to tolerate intrusive advertising. These days, we don't have to. Which is probably why 91% of people have unsubscribed to an email they previously opted-in to , and why 86% of people skip TV ads , and at least 44% of direct mail goes straight into th

Paid Search Agency 53

Paid Search Agency Inbound Marketing Stats Hubspot 53