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Average Order Value: Definition, Formula, & 8 Ways to Skyrocket Your AOV

Optinmonster

One of the easiest ways to grow revenue for an eCommerce business is to increase the amount customers spend on each order. AOV is a crucial metric for any ecommerce business owner or marketer. This number is a helpful benchmark for future sales periods and can also help you assess and improve your marketing campaigns.

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Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season

Liveintent

The signs have been plentiful, the majority of which pointing to eCommerce being the midnight oil behind 2020’s holiday season. eCommerce in the Before Times. While a larger move was underway prior to 2020, there wasn’t much urgency around having a fully-powered eCommerce option. Now those ships are coming into port.

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Choosing subscription software that’s right for your business

ClickZ

Sales and Marketing teams need systems that help them sell a new way. Unfortunately, in the face of urgency many companies miss the crucial need to step back and map the broader ecosystem, connecting where they are now to where they need to be. goTransverse – goTransverse plays in a similar market as Aria and positions very closely.

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Black Friday Marketing Ideas

Optinmonster

Are you looking for creative Black Friday marketing ideas to grow your business? In this article, we’ll share our favorite proven marketing ideas for Black Friday to help you make the most of this important marketing opportunity. 25 Black Friday Marketing Ideas to Try in 2022. How to promote your Black Friday deals.

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The eCommerce Conversion Rate Optimization Guide [Examples+Tips]

Outgrow

The eCommerce Conversion Rate Optimization Guide [Tips+Examples]. eCommerce conversion rate optimization is the process of improving the customer experience on an eCommerce website to boost conversion. In the eCommerce domain, the macro conversion is generally referred to as the sale of a product or service.

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The Best Email Deliverability Guide Ever

Act-On

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

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Black Friday and Cyber Monday 2019: 5 Implications for Marketers in 2020

Martech Advisor

What trends are visible and what can marketers adopt in 2020 from this holiday shopping season? The urgency of Black Friday shopping was a little dampened on the day, as retailers had rolled out deals and offers days earlier, in an effort to lengthen a holiday shopping season that’s the shortest since 2013.