Marketing Insider Group
OCTOBER 8, 2014
We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. So while the advertising industry spoke about many of the same things we’ve all been talking about for a few years now, there were a three consistent themes across all these conversations that emerged. Native Advertising.
Brightedge
OCTOBER 27, 2021
Regardless of their position in the website hierarchy, category pages feature multiple ways of sorting products, and their primary purpose is to help the user learn and discern between products, brands, price points, etc. If we trace back a sale to its origins, 87% of consumers start with search. Why Focus on Category Pages?
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Sprout Social
JULY 6, 2021
All humans are born with a natural negativity bias , causing us to dwell more on negative experiences than we do on positive ones. These discussions give clients a valuable peek behind the agency curtain, helping them to better understand your approach and the value of social media overall.
Stevens & Tate
DECEMBER 17, 2020
The success of some of the newest brands on the market is due to marketing technology. Brands like Uber, Air BnB, Lyft, Grub Hub and Seamless have managed to leverage marketing technology to paint the perfect picture of their ideal customer. What is marketing technology? New school marketing presents its challenges.
Vidyard
OCTOBER 8, 2020
Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. Contents 1.
Vidyard
OCTOBER 8, 2020
Video allows brands to increase dwell time, improve rankings, boost conversions, and bump up engagement. In this post, we’ll cover why you might want to consider adding video to your website, how to do it, where to use them, best practices for doing it well, and some examples of brand sites that have used it effectively. Contents 1.
Mailmunch
JUNE 29, 2021
Customer retention is one of the most neglected parts of modern eCommerce marketing. . As an online store owner, you’ve no doubt seen how so many eCommerce marketing strategies are focused on getting new customers to buy from you for the first time. . Email marketing – the Centrepoint. Automating customer retention.
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