How To Successfully A/B Test with Google Ads Traffic. UTM Parameters, Targeting & More.
Convert
APRIL 19, 2021
Should you expose expensive paid traffic to a variant that may actually be worse than the control? But the soft “loss” of denied conversions hurts even more when the traffic in question is paid since you have well… spent actual money for the traffic. In particular, if your PPC is Google Ads. Here’s why.
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