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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T.

SERP 81
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E-Commerce: Build the Perfect Category Page

Brightedge

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

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Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

While the helpful content update is meant to penalize content created for search engines, it doesn’t cancel existing SEO best practices, such as the Google E-A-T guidelines. Used together, the helpful content update and E-A-T guidelines allow website owners to deliver people-first content and propel their search engine rankings.

Google 52
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Grow your brand without advertising

Kevin Indig

Lattice demonstrates expertise with in-depth interviews of people managers 📏How to measure non search-focused content: Brand keyword impressions in Search Console and Google Ads Brand keyword traffic in Search Console and Google Ads Direct traffic #6 Generate external credibility Credibility nurtures brands.

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10 Crucial SEO Ranking Factors You Need to Know

Optinmonster

Those are called keywords, and we’ll look at those in the content optimization section of this guide. But keeping your website ranking on Google isn’t just about making the most out of competitive keywords. Or, use their keyword position tracking tool to track the exact keywords you’re trying to rank for.

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9 SEO-Friendly Content Writing Tips to Outrank Your Competition

SmartBug Media

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87
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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

KPIs indicate how users interact with content on the page or in the search engines, including: dwell time. Despite the brilliance of your content, users won’t click on your post if the meta title does not relate to the query, include relevant keywords or help answer their question. What content meets or does not meet KPIs?