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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Use Humor to Build Connections.

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E-Commerce: Build the Perfect Category Page

Brightedge

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. Include FAQ content or easy links to it. So, how does a consumer find their way to a product page?

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Grow your brand without advertising

Kevin Indig

Invest more time into audience pain point research and tailor non search-focused content to it. Now, you need to pay $200 for a plumber to install it for you. The first experience yields brand loyalty, the second one a search for alternatives. ” We don’t think enough about why people should care and why it matters.

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Google Rankings: Dwell Time, Page Views, and Engagement Rates

ClearVoice

Can dwell time, page views, and user engagement affect your Google rankings? With these engagement-related factors out of the way, let’s turn to the ones that are most disputed: dwell time and page views. Dwell time, also referred to as “session duration” and “time on site,” is a metric tied to content quality.

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9 Best Practices for Creating a High Converting Pricing Page (With Examples)

Hubspot

There are several ways to reduce friction points: Add FAQs to your pricing page. Adespresso deals with friction points on their pricing page by offering testimonials, answering FAQs and displaying the logos of companies already using their service. Include live chat. Image source. Utilize price anchoring. Image source.

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24 Expert SEO Tips & Advice to Boost Your Traffic in 2024

Optinmonster

SEO ranking factors have changed a lot over the years (find out how in our keyword research guide ). ” In addition to optimizing for medium tail keywords, RankBrain looks at: Dwell Time: how long a visitor stays on your site (over 3 minutes is a good dwell time). Reduce Bounce Rate and Increase Dwell Time 5.

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Information Literacy in the Workplace - Special Libraries Association

Buzz Marketing for Technology

Through my research I have come to understand and appreciate a concept I consider to be of even greater importance than knowledge managementand that is information literacy. Competitive Intelligence, Market Research, Scientific Method)? College and Research Libraries. Membership FAQs. General Industry FAQs.