Biznology

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How to protect your trademark online

Biznology

But it’s a brave new online world now, and you have to worry about all sorts of other names, ranging from domain names to search keywords to social media IDs. The first new danger posed by online technology to name owners was domain quatting. Same for Facebook, YouTube, and any other social media service that you are using.

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Google Authorship brings your staff out from behind your brand

Biznology

All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Here’s what’s involved: Linking content on a specific domain to your Google+ profile: Encourage each staff member to sign up and fill out their Google+ profile as completely as possible.

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Have top influencers author your sites to appease Google search

Biznology

In some cases these are verifies, other times, they require having access to an email inbox with the site’s associated domain name or embedding a bit of code into a post to prove you have access to publishing rights. There are people who own YouTube and yet have never written a word — or even uploaded a video.

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Launching your social campaign with guns blazing!

Biznology

Then I jump in, feet first, and reach out to all the most salient and germane influencers by hook or by crook: I follow everyone who is in my demographic, be it via keyword or hashtag, I engage with them all, no matter what their mozRank, Total Reach, Alexa Rank , Kred, PeerIndex , Kred, Page Authority, or PageRank , or Domain Authority.

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Search isn’t about search anymore, it’s about social

Biznology

In addition to editorial “blog” content, it’s always worth developing content on the maddafella.com domain in addition to producing content only for social media. Actually, Madda Fella is really underutilizing their YouTube site. Using platforms like Pinterest , Google+, Facebook , Instagram, and other sites, are essential.

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37 reasons that video content is king

Biznology

61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. million business-oriented search queries in YouTube every week (SEO Hacker). 700 YouTube videos are shared on Twitter every minute. YouTube ).

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Backfill your corporate history onto your blog for Google

Biznology

Let’s say your company was incorporated in 1974, you got your first domain name and brochureware website in 1997, had a proprietary CMS-based website built for you at great expense in 2008, transitioned to WordPress in 2012, and finally implemented blogging and a newsroom in 2016. Push Your Interns Down The Rabbit Hole.

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