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Social media in B2B: from platforms to content… Ten years later.

Exo B2B

First of all, this graph taken from a post on blogdumodératreur, which shows the results from HubSpot in France on the best social channels in the two domains, namely B2C and B2B and surprisingly, LinkedIn is listed third in B2B. Also note that LinkedIn is solidly in second place and not far from Facebook. Cultural difference?

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What You Can Count on in This Crazy Marketing World

Content Standard

As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery. billion in annual revenue, more than Facebook’s entire take for that year.

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Will Blockchain Play a Role in Marketing in 2020?

Martech Advisor

It operates in the entertainment, sports, and lifestyle domain, conveying marketing content to active users, eliminating fraud, and preventing duplication of viewers. Following in the heels of the entertainment, sports, lifestyle industry, we expect several other domain-specific DMPs on blockchain to become available in 2020.

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37 reasons that video content is king

Biznology

By the percentages: 200% to 300% increase in click-through rate when marketers include video in an e-mail ( Forrester ). 65% increase in engagement was reported in just one month after the introduction of Facebook timeline for brands added videos (Source: Simply Measured ). public domain). ” Here are 37 reasons why.

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How to Improve Your Content Marketing Results

Marketing Insider Group

Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. Use Moz’s free Domain SEO Analysis tool to measure your website’s DA. You want to rank higher for Facebook Ad-related keywords. Check out research papers by Forrester and Gartner. Conduct customer research.

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How to Boost eCommerce Sales with Instagram

Convince & Convert

Today, brands are no longer relying on Facebook alone to promote their products and services. This feature offers a professional-looking profile and lets you pull your contact information from Facebook, while retaining Instagram’s shoppable links. Be sure to place your domain name with that in mind.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Some examples include: Independent reviews Video testimonials Success stories and case studies Personalization Content marketing in the social domain isn’t just about broadcasting, but about creating a collaborative dialogue with your followers, fans and connections, a term we call interactive narrowcasting.