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The role of artificial intelligence in business in 2024

Sprout Social

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing.

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AI in Social Media: Exploring Use Cases, Challenges, and Strategies

SocialPilot

Asking where AI is in social media is like asking where sprinkles are on a sundae – it is everywhere. With the growing ability of AI, its usability is also rising, and the domain of social media marketing is not untouched by it. What is AI in social media? How is AI used in Social Media? Let’s get started!

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Revolutionizing the Potential of AI-Powered ABM/ABX Marketing

Engagio

The world of B2B marketing is always changing, and one of the most recent breakthroughs has been the incorporation of AI-powered technologies, such as ChatGPT, into Account-Based Marketing (ABM) and Account-Based Experience (ABX) strategies. The future of AI-powered ABM/ABX marketing holds both promises and challenges.

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Build, Test, and Ship Your AI App — A Roadmap for IT Managers

Salesforce Marketing Cloud

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps?

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Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Predictive analytics, powered by artificial intelligence (AI), has emerged as the deal-changer in the field of marketing that will help companies acquire that edge. By leveraging predictive analytics, you can make informed decisions, optimize your marketing strategies and enhance your customers’ experiences.

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Is Your Generative AI Making Things Up? 4 Ways To Keep It Honest

Salesforce Marketing Cloud

Generative AI chatbots are helping change the business landscape. Known as “AI hallucinations,” these mistakes occur up to 20% of the time. “We So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” And with good reason. What is an LLM?

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How to Lead UX Designers – or Any Team – Into a Generative AI Future

Salesforce Marketing Cloud

The world of generative AI and large language models (LLMs) balloons at a pace so fast it’s making us dizzy. Gain a foundational understanding of the new tech To design for a product you need to first understand the domain. Skill Up on AI Basics Learn AI basics. And that doesn’t get adoption beyond the initial hype.