Document Media Social Marketing WOM 
Navigate the Channel
JANUARY 2, 2024
The impact of online reviews on a business’s reputation and bottom line cannot be overstated, making them a critical element in the marketing landscape. They don’t conflate WOM with a stranger’s review online. What’s the value of social proof? “At Customer reviews provide this social proof in a tangible, concrete form.
Navigate the Channel
MARCH 17, 2023
You may depend heavily on referrals and word-of-mouth to grow your business, but as much as WOM and referrals form the foundation of a successful business, those tactics alone won’t sustain the growth needed to meet your long-term sales goals. Ditto your marketing efforts. So, time for a quick review. It’s a road map.
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Bluetext
MAY 8, 2023
Within the previous blogs in our marketing acronym series, we took a look at the top acronyms used in the sales and advertising realm , as well as the website design and development side of marketing. DR (Direct Response) A marketing approach that aims to get a quick response from your target audience.
Hubspot
AUGUST 30, 2019
In a world where journalists, influencers, and social media users (just to mention a few) influence virtually every narrative, brand management is how you can take control of your business’s story. We’ve discussed in other blog posts how important word-of-mouth (WOM) marketing is in retaining and attracting new customers.
Convince & Convert
SEPTEMBER 20, 2010
Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.
Buzz Marketing for Technology
DECEMBER 1, 2010
I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for.
Buzz Marketing for Technology
APRIL 15, 2010
It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle).
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