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Want To Align Your Marketing Team? Try A Workshop!

Marketing Insider Group

Let’s face it – at some point, every business can benefit from enrolling team members in a marketing workshop. Whether your content strategy could use a refresh or your marketing strategy needs an overhaul, structured advice from outside experts can turn your current marketing efforts into a money-making master plan.

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The Power of Podcasting in B2B Marketing

Lake One

Podcasting in B2B marketing has exploded in recent years, prompted by runaway hits, breakout stars, and ambitious premises. For the B2B market, the resulting successes have been undeniable. If you find that your email open rates are on the decline or your social media no longer feels spunky, a podcast can help you break out of a rut.

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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers?

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? B2B intent data is a collected set of those signals.

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Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Celebrity endorsements are risky and less effective than using social influencers. It is well documented that a great number of Pharmaceutical and Life Sciences brands often partner with celebrities to help spread key messages, increase their brand awareness and ultimately to get their products off the shelves. The Kim K effect.

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10 Simple Ways to Get More Google Reviews (with Examples)

SocialPilot

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. A customer’s honest review is pure marketing gold. Ranks Higher on Maps Customers searching for a product or a service on maps are likelier to have high purchase intent.

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How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads

DealSignal

The essence of B2B intent data is to proactively identify potential buyers searching online for similar products and services that your company is selling. Wouldn’t it be great to communicate directly with folks in the market, actively looking for solutions that your company offers? Signs of buyer intent.