Vidyard

MAY 5, 2016

Aragon also recognized Vidyard for its complete platform offering video content management, online delivery, video analytics and live video capabilities. Vidyard is hot because of its ability to customize videos in a similar way to how emails are customized for mass marketing. About Vidyard.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Martech

OCTOBER 3, 2023

The updates that stand out most in Marketo’s September release are enhanced integrations with other platforms and applications. Dynamic Chat capabilities now facilitate engagement on multiple fronts and closer integration with Marketo Engage. This is where expertise and creativity come into play for the Marketing Operations team!

Marketo 113

Marketo Enterprise Management Template Sales Qualified Leads 113

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Vidyard

MARCH 5, 2021

You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Contents 1. Video for Sales 1.3

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Martech

OCTOBER 26, 2021

Good morning, Marketers, it’s all about finding the right balance. Marketers have more tools than ever to choose from, but they don’t have unlimited budgets. That’s why the new tool or digital channel you’ve added isn’t a complete solution. The customers you’re trying to reach also don’t have unlimited attention.

Enterprise Management 96

Enterprise Management Marketing & Strategy Work Management Marketing Management 96

Martech

MARCH 10, 2022

Because of this it’s essential to have an Account-based marketing (ABM) strategy. This focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey. Get the daily newsletter digital marketers rely on.

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. For example, suppose the client is using Bizible/Marketo Measure.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

The Point

DECEMBER 11, 2018

I may not be a market analyst, but from what I see working with our agency’s B2B clients , it seems to me that, in the language of technology adoption lifecycles, Account-Based Marketing (ABM) stands at that pivotal junction – what Geoffrey Moore calls the “chasm” – between early adopters and early majority.

Account Based Marketing 157

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 157

SmartBug Media

OCTOBER 4, 2019

Improve Your Marketing Reporting: Looker, Tableau, Power BI, Databox, and Grow. From business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software as both a strategic and tactical tool, as well as a way to improve marketing reporting.

Enterprise Management 67

Enterprise Management Work Management Marketing Management Marketing Report 67

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

APRIL 19, 2017

As you’re defining your scope and vision for an engagement platform implementation, you need to have a clear plan and change management processes in place to be successful. One of the most important things to consider is defining the overall scope and vision of your digital marketing or engagement platform implementation.

Marketing Automation Services 106

Marketing Automation Services Enterprise Management Marketing Management Marketo 106

DealSignal

JANUARY 28, 2024

We aim to provide you with clear, actionable insights that will help you decide which service best fits your business needs. We strip away the marketing jargon to present what each platform truly offers. SalesIntel: Primarily focuses on the US market, although it is expanding internationally.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Televerde

JUNE 9, 2020

Johnson retired from his position as Chief Sales Officer at Marketo where he led Marketo’s global sales operations. Phoenix-based Televerde is the first and only fully integrated sales and marketing technology organization with a proven execution model for generating demand and accelerating sales.

Enterprise Management 67

Enterprise Management Marketo Lead Ranking Work Management 67

SalesIntel

JUNE 21, 2021

According to the Software as a service (SaaS) Global Marketing Report , the SaaS industry has seen a low growth from 2019 to 2020 at a compound annual growth rate (CAGR) of 1%. However, from 2021, the market is predicted to recover and increase at a CAGR of 10%, reaching $253 billion in 2023. Senior executives?

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Paid Search Agency Budget Programs 52

Content Marketing Institute

JANUARY 12, 2018

If you’ve tuned into the Content Marketing Institute for any length of time, you are no doubt familiar with the importance we place on the idea of developing a documented, strategic plan. Each year in our research, we find that a cohesive, documented strategy is one thing that separates successful vs. unsuccessful content marketers.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

Televerde

FEBRUARY 23, 2021

PHOENIX, AZ – February 23, 2020 – Televerde , the first and only fully integrated sales and marketing technology organization with a proven model for generating demand and accelerating sales, announced a multi-year contract with Xactly , a leading provider of cloud-based revenue performance management software. About Xactly.

Enterprise Management 52

Enterprise Management Work Management Lead Ranking Marketing Management 52

Adobe Experience Cloud Blog

MARCH 16, 2018

Now with the General Data Protection Regulation ( GDPR ) deadline around the corner, data collection and enterprise responsibility will finally merge. This is obviously great news for consumers, but what about marketers? But for marketers, GDPR doesn’t have to be intimidating. The Effect of GDPR on Marketing Automation.

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Marketing Automation Services Marketing Automation Automation Enterprise Management 134

DealSignal

NOVEMBER 14, 2023

Catering to the unique requirements of both budding startups and well-established enterprises, DealSignal solidifies its position as the premier choice for businesses across the spectrum. So, why compromise with potentially outdated or less reliable data when DealSignal guarantees the freshest and most precise leads in the market?

Work Management 52

Work Management Enterprise Management Paid Search Agency Marketing Management 52

chiefmartech

APRIL 4, 2017

Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? In supporting your company’s business objectives, you may realize that your existing martech stack doesn’t meet your current marketing needs due to one or more systems: Not having the required capabilities.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Litmus

JUNE 4, 2021

Getting to know any new software application can be an arduous task. It’s an ideal solution for individuals and teams alike looking to dramatically increase their productivity throughout the email production process. Let’s get started and look at how Litmus Builder can help you in your own email marketing.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

Adobe Experience Cloud Blog

APRIL 18, 2018

In this blog, you’ll learn the key GDPR terms marketers should be familiar with. Pseudonymous data isn’t exempt from the GDPR, but marketing departments that adopt the pseudonymization process will be better positioned for compliance. How can marketers make sure they’re ready to abide by such requests? Personal Data.

Privacy 134

Privacy Enterprise Management Marketo Thought Leadership 134

chiefmartech

FEBRUARY 27, 2017

2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard in the marketing and sales departments of forward-thinking companies.

API 40

API CMS Development Enterprise Management eCommerce 40

Adobe Experience Cloud Blog

DECEMBER 10, 2019

Using marketing campaigns to achieve clean data. Strengthening marketing’s leadership voice. Brenda is one of her best marketers. Process documentation can be daunting. Second, document how Brenda’s outputs become the inputs of others. Using marketing campaigns to achieve clean data. Sally has a great team.

Case Studies 90

Case Studies Case Study Studies Planning 90

NuSpark Consulting

JUNE 29, 2015

CEOs and marketing leaders often stand on opposite sides of a deep chasm in terms of their belief in the power of B2B content marketing. While marketers recognize that content marketing can boost ROI, many corporate leaders still live in a worldview where traditional direct marketing campaigns rule.

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B2B Marketing Content Marketing Planning Cost per Lead 100

Adobe Experience Cloud Blog

APRIL 25, 2018

Imagine a world where sales and marketing can actually work together and, in fact, help one another instead of stepping on each others’ toes. Creating a strong partnership between sales and marketing teams has plagued companies since…well, forever. It’s easy to praise marketing when there’s a success at the top of the funnel.

Top of Funnel 134

Top of Funnel Sales Management Practices Enterprise Management 134

Adobe Experience Cloud Blog

OCTOBER 5, 2018

Project Management. They may be the business owners of your products or services or the marketing team who drives leads through the site. One of the most important things you will do before you start your website project is to create your strategy document, which can be in the form of a project brief. Target Market.

Planning 133

Planning Marketing Websites Enterprise Management Work Management 133

Unbounce

FEBRUARY 27, 2019

According to Marcel Heymuth, Exporo’s Senior Performance Marketing Manager, being able to create AMP-ready experiences with Unbounce changed their mind: Fast mobile pages are essential for good user experience, so when Unbounce announced that they were offering AMP we were thrilled! Like, right now. Choose a Template.

Landing Pages 111

Landing Pages Enterprise Management Validation Mobile Marketing 111

6sense

DECEMBER 9, 2021

Latané immediately discussed the central theme for the conference — Welcome to the RevTech Revolution — and explained that revenue teams are finally recognizing that the old ways of marketing and selling simply don’t work anymore. With Slintel, revenue teams can now: Capture lists of companies looking for a solution like theirs.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation. Business Goal.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

FEBRUARY 2, 2012

by Maria Pergolino Demand Generation Managers are responsible for finding and executing the program mix that is going to drive revenue for their organization. Super star demand gen managers know how to create the proper mix of demand by each line of business to ensure happy sales teams.

Budget Programs 48

Budget Programs Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

JUNE 2, 2015

Allow me to clarify: Lifecycle is a process that enables leads to move through a joint sales and marketing process (sales and marketing, unite!) A lifecycle is an efficient way for sales and marketing to work together in order to better track leads and at a lower cost. Is there just marketing, or is there marketing and sales?

Lead Ranking 48

Lead Ranking Enterprise Management Work Management Marketing Qualified Leads 48

Inbox Insight

DECEMBER 10, 2018

The digital revolution is well and truly underway – but that’s hardly news, especially if you read our previous article, Is B2B Marketing Ready for Programmatic Advertising? This article looks at how the future of B2B digital marketing is carving out its own ecosystem. billion ($2.69 billion) in 2015, to £3.39 billion ($4.58

Buy 45

Buy B2B Enterprise Management B2B Thought Leadership 45

Adobe Experience Cloud Blog

SEPTEMBER 15, 2015

Author: Stacey Thornberry Marketing has historically been seen as a cost center with marketers constantly working to prove ROI and fighting to be perceived as a profit generator. A marketing tactic that’s traditionally seen as one of the most pricy investments? How large is the database you’re marketing to?

Enterprise Management 48

Enterprise Management Work Management B2B Thought Leadership Marketing Management 48

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DiscoverOrg

MARCH 27, 2017

Account-Based Marketing. More specifically: Account-Based Everything (ABE) is a strategic go-to-market approach that orchestrates personalized marketing, sales, and success efforts to drive engagement and conversion at named accounts. He goes on to say, “To change [marketers’] objectives, change their compensation.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

EMagine B2B Blog

AUGUST 1, 2017

The industry had barely even been born yet – so there wasn’t exactly a lot of expertise or experience being touted in the market. With nothing more than a computer and an internet connection (or a nearby Starbucks), you can literally get into the web design and digital marketing industry instantly.

CMS Development 45

CMS Development Marketing Websites Enterprise Management Paid Search Agency 45