Marketing Insider Group

JANUARY 13, 2011

One of my favorite questions when I speak to marketers about social media, content marketing , demand generation or sales alignment is also one of the most frequently asked: I am a small business and cannot afford to pay tons of money to create content. Any advice for small business marketers?

Webcast 100

Webcast Work Management Marketing Management Content 100

chiefmartech

APRIL 4, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. via Marketo sync filter or Eloqua program) to meet their requirements. While both Eloqua and Marketo have REST web services, that’s where the similarities end.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

SnapApp

SEPTEMBER 18, 2012

Sentiment : The most frustrating kind of tweet to a social media professional is not a negative tweet; it's an indifferent one. Indifferent tweets, on the other hand, are as irksome to social media pros as doldrums are to sailors. s passion and convert it. In essence, it means nothing is happening.

Twitter 48

Twitter Business Eloqua Top of Funnel 48

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. Report: Companies Should Organize For Social Media in a "Hub and Spoke" model European Social Media Marketing?

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Single Grain

MAY 31, 2023

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

This is Episode 8 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ian Greenleigh , the Manager of Content and Social Strategy for Bazaarvoice. Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). Listen Now.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Albacross

JANUARY 17, 2020

The platform, which you can use for free, includes a variety of standard features – contact management, email templates, document libraries, email client integrations – but adds important premium tools like live chat, AI bots, and traffic tracking for all registered leads. MailTrack Timing is important in B2B sales.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

LeadSloth

JANUARY 12, 2010

Integration of Social Media, Inbound Marketing and Marketing Automation. Steve Woods , CTO, Eloqua. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Creation of buyer-centric content.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

ClearVoice

JULY 20, 2020

For example, this could include designers, writers, editors, social media managers, developers, SEO specialists, and other professionals who are experts in their crafts that could add value to not only your team model but also to your clients. Don’t recommend they start using Oracle’s Marketing Cloud (Eloqua).

CMS Development 94

CMS Development Enterprise Management Marketing Automation Services Work Management 94

Marketing Insider Group

SEPTEMBER 22, 2011

until I show them the Eloqua Content Grid and talk about the amazing progress made by their VP of Content Strategy Joe Chernov. As proof of the power of inbound marketing, Eloqua reports that the infograph resulted in nearly a thousand tweets, hundreds of inbound links and 49 sales opportunities. No paid media required here.

Eloqua 100

Eloqua Marketing & Strategy Blogger Ad Frequency 100

DealSignal

MARCH 29, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. This buyer’s guide provides a helpful checklist of questions to ask data vendors. What about custom events? Direct mail?

Account Based Marketing 78

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 78

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

DealSignal

MARCH 30, 2018

Many marketers are using Marketo, Oracle Eloqua, or Pardot as their system of engagement. Each medium or channel you consider needs a well thought out and documented execution process in order to drive revenue. Having direct-dial phone numbers is also key so that your sales team can follow up with contacts efficiently. Direct mail?

Account Based Marketing 40

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 40

Paul Gillin

JUNE 9, 2011

The ability to communicate well in any media demands a certain amount of innate ability and it’s a difficult skill to teach. The technology trade media learned this long ago, and that’s why they have hired professional journalists to fill their pages for the past 75 years. Media Dividend. What’s that going to cost you?

BtoB 50

BtoB Burn Rate Blogger Sample 50

Single Grain

AUGUST 21, 2014

For example, a visitor could accrue one point for visiting a page on your website, ten points for downloading a document and fifty points for completing a lead generation form. Each program has its own strengths and weaknesses, so consider each offering carefully before moving forward: Oracle Marketing Cloud (formerly Eloqua).

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Automation Planning 45

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

SnapApp

MARCH 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Creative videos are great for top-funnel awareness, social sharing, and audience engagement. For an example of effective usage of podcasts look to Social Media Examiner. . Check out some of his best slides here. .

Top of Funnel 48

Top of Funnel Interactive Marketing Lead Ranking Lead Scoring 48

SnapApp

FEBRUARY 20, 2014

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Creative videos are great for top-funnel awareness, social sharing, and audience engagement. For an example of effective usage of podcasts look to Social Media Examiner. . Check out some of his best slides here.

Top of Funnel 48

Top of Funnel Lead Ranking Lead Scoring Content Marketing 48

Zoominfo

AUGUST 7, 2018

Since changes save as you type, marketers no longer have to fear losing documents. Social Media Management. Marketing and social media go hand-in-hand. In fact, 95% of B2B marketers use social media as part of their digital marketing strategy ( source ). Event Marketing.

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178

SnapApp

FEBRUARY 20, 2013

One of the best uses of guides is the award winning Grande Guide series by Eloqua. . Creative videos are great for top-funnel awareness, social sharing, and audience engagement. For an example of effective usage of podcasts look to Social Media Examiner. . Check out some of his best slides here.

Top of Funnel 48

Top of Funnel Lead Ranking Content Marketing Lead Scoring 48

Zoominfo

AUGUST 7, 2018

Since changes save as you type, marketers no longer have to fear losing documents. Social Media Management Marketing and social media go hand-in-hand. In fact, 95% of B2B marketers use social media as part of their digital marketing strategy ( source ).

Marketing Automation Services 130

Marketing Automation Services B2B Marketing Enterprise Management Work Management 130

Referral Rock

OCTOBER 30, 2019

If you’re just starting off or revamping your current strategy, a good place to start is focusing on competitor research, onsite SEO, social media, and content production. Their free software covers everything from managing your contacts and social media to tracking emails and connecting with your prospect.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Martech

FEBRUARY 25, 2022

These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration. Offers rules-based or predictive lead scoring for any data point including email and website actions, social media metrics and form captures.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120