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Optimize or Advertise? Comparing Organic vs. Paid Social Media

Hubspot

So the line is kind of muddled when it comes to establishing whether free stuff is better than things that come at a cost — and the case of social media marketing is no exception. The debate between organic vs. paid social media isn't exactly cut and dry. Organic and paid social media each have their own benefits and pitfalls.

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The Anatomy of a Great Case Study

Contently

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

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5 Ways to Get More People to Your Content

Content Marketing Institute

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Be your content’s PR team. Click To Tweet. Which topic?

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Modern Marketer Guide: Building the B2B Marketing Dream Team

Metadata

Study ten marketing teams from seemingly identical companies, and their structures will vary. It doesn’t matter how crappy the economy gets; B2B companies still need marketing teams, and there’s plenty of evidence suggesting marketing during tough times is a savvy move, even if it’s hard for some executive teams to stomach. Guaranteed.

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How to Make a Webinar Your Audience Will Love

Vidyard

HubSpot Webinars 7.3 There’s a good reason why 56% of companies have already invested in webinars. Speakers can also attend from anywhere in the world, making it easier for you to secure top industry professionals and thought leaders, no matter where your company is located. Webinars are a powerful way to support customers.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Paid Social Advertising. population uses social media , but since social networks are all trying to monetize their audiences as much as possible, organic reach is at an all-time low. The quickest and most effective way to meet your audience where they spend most of their time is through social advertising.

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How to Make a Webinar Your Audience Will Love

Vidyard

HubSpot Webinars 7.3 There’s a good reason why 51% of companies have already invested in webinars. With many companies making the move to virtual or online events , more and more are counting webinars as one of the best ways to generate leads, they’re quickly becoming one of the most popular forms of marketing content.