Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience?

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Hubspot

AUGUST 18, 2017

Long gone are the days of the old publish-and-pray method of content distribution. Today, planning the actual distribution of the content you've spent so many hours and resources expertly creating is just as critical to your marketing strategy as the quality of the content itself. The Content Distribution Strategy Experiment.

Distribution 78

Distribution Marketing Proposals Work Management Content 78

Hubspot

SEPTEMBER 10, 2020

When it comes to Facebook ads, you might feel like you've won the lottery if your ads perform well. In fact, I've spent more than $900K on Facebook ads in over 4 years. Facebook ads are a complex and nuanced form of marketing. For example, Facebook thinks I like hunting but I've never done it before. What's more?

Cost Per Click 97

Cost Per Click Spending Facebook Ads 97

Hubspot

FEBRUARY 6, 2019

This time last year, we put a stake in the ground by announcing that HubSpot was building a centralized platform. To help our customers grow better in this environment, HubSpot is evolving from an “all-in-one” suite into an “all- on -one” platform. We were a launch partner for Workplace by Facebook.

Marketing Automation Services 74

Marketing Automation Services Hubspot Paid Search Agency Advertising Agencies 74

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. Trust is at an all time low, it’s harder to get distribution on Google and Facebook, and prospects are doing far more independent research than they ever have.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Hubspot

OCTOBER 23, 2018

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. According to a spokesperson , "a technical issue caused some people to have trouble connecting to Facebook," which was resolved within the aforementioned 45 minutes. Where People Go Without Facebook. Source: Pew Research Center.

Facebook 72

Facebook Aggregators Content Marketing Distribution 72

Hubspot

JANUARY 14, 2019

Video Distribution Checklist. When distributing your videos, social channels are your best friend. You'll want to post on Facebook, Twitter, LinkedIn, and G+ but you'll also want to consider a clever use of Instagram and Pinterest. A great distribution strategy will ensure you see maximum ROI from your video content.

Distribution 73

Distribution Video Marketing Advertising Agencies Multi-Channel 73

Hubspot

JULY 16, 2019

Instead, leads were forwarded to our only marketer, who manually distributed them to our sales team via email. We're adding Facebook, Google, and LinkedIn Ads tools to the CRM -- for free. While our Wordpress site could collect leads, those leads didn't automatically sync to a CRM (we didn't even have one). And there's more ….

Startups 72

Startups Hubspot CRM Paid Search Agency 72

Hubspot

MAY 23, 2019

A couple of years ago, HubSpot Research found that 82% of salespeople and marketers lost up to an hour per day managing siloed tools — a costly mistake. At HubSpot, we want to help our customers connect their tools on our platform to reduce friction and grow better. The ads were surfaced to HubSpot’s retargetable audience.

Cost Per Click 76

Cost Per Click Paid Search Agency Cost per Acquisition Ads 76

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Here's a look at the work Facebook says it's doing in each area. Here's a look at the work Facebook says it's doing in each area.

Facebook 67

Facebook Advertising Agencies Paid Search Agency Transparency 67

Hubspot

SEPTEMBER 7, 2017

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content -- and accompanying ad spends -- from fake accounts. The average user spends anywhere between 35 and 50 minutes on Facebook per day. What We Know.

Spending 75

Spending Facebook Ads Social Networks 75

Contently

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. HubSpot does a nice job emphasizing this process in its eight-step case study guide. Get permission first. Don’t do this!

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Hubspot

MARCH 28, 2018

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. Those events, of course, refer to the fallout Facebook has experienced from the alleged spread and misuse of personal user data from analytics firm Cambridge Analytica. Controls That Are Easier to Find and Use".

Privacy 75

Privacy Facebook Tools Work Management 75

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 100

Paid Content Video Marketing Facebook Paid Search Agency 100

Hubspot

APRIL 28, 2017

Just like last month, Facebook and Instagram continued to compete with Snap Inc. 1) Facebook announced new AR, VR, and AI initiatives at F8 2017. Source: Facebook. With almost no mention of Facebook Instant Articles, publishers, or Pages, it's clear that Facebook is doubling down on high-tech visual content.

Social Media 78

Social Media Facebook Paid Search Agency Marketing AI 78

Zoominfo

JUNE 30, 2019

Snippets, from very short types of content as responses or to engender responses/debate, to ongoing audience-targeted posts, most exemplified by tweets, Facebook posts and blog articles. Instead, they recycled topics they’re already familiar with and distributed them in a different format, using different channels.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Hubspot

APRIL 26, 2019

Pick an existing post on your Facebook Business Page that you want to boost. Click “Boost Post” on the bottom right corner of your Facebook post. Facebook will estimate how many people your post will reach based on your budget and duration. How to Boost a Post on Social Media. Choose your audience.

Social Media 78

Social Media Twitter Facebook Media 78

Hubspot

SEPTEMBER 25, 2018

Tomorrow marks the beginning of the fifth annual Oculus Connect: Facebook's annual virtual reality (VR) conference. Facebook acquired Oculus, a maker of VR hardware like headsets, as well as certain programs that pair with it, in 2014. Note: These are purely predictions that are not based on any information from Facebook or Oculus.

Facebook 69

Facebook Distribution Privacy Training 69

Vidyard

JULY 12, 2021

Social media is the most popular distribution channel for B2B video. Facebook users are 4x more likely to watch live streams than recorded videos. Users watch 85% of Facebook videos without sound. 64% of businesses said in the last 12 months, a video on Facebook resulted in a new client. Facebook, 2020 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Valasys

NOVEMBER 11, 2019

With the New Year around the corner “How to Generate B2B leads using Facebook in 2020” is a question that will be on the top of the head of every B2B marketer. Another study by the Content Marketing Institute (CMI) shows that 76% of the B2B marketers use Facebook to distribute content.

Facebook 55

Facebook Generation Lead Scoring Lead Ranking 55

Martech

SEPTEMBER 1, 2023

A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course. HubSpot, for example, has an integrated AI assistant to help create and polish content. There is no internal data dependency and very few security risks.

Marketing AI 124

Marketing AI Ethics Planning Touchpoints 124

Hubspot

APRIL 13, 2018

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. The social network’s algorithm update will move tectonic plates in the Facebook marketing world. But they’ll see much better, faster results when they increase their Facebook advertisement budget. What is a Facebook Pixel?

Facebook 78

Facebook Work Management Advertising Agencies Click Rate 78

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). 56% of marketers consider blogging to be effective ( Hubspot ). Titles with a wordcount between 6 and 13 words get the most traffic ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Content Marketing Institute

JANUARY 25, 2019

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools]. The sheer amount of content getting shared online is one of the biggest distribution hurdles marketers face. Be your content’s PR team. Click To Tweet. Which topic?

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

Parse.ly

AUGUST 3, 2023

Common campaign tracking use cases Tracking campaigns through Parse.ly’s Campaigns feature is an easy way to determine how your distribution efforts drive traffic to your site. If you have questions about how this will affect your data, reach out to your Parse.ly account manager. Campaigns dashboard.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Hubspot

OCTOBER 4, 2018

When Facebook announced last Friday that tens of millions of user accounts had been compromised in a data breach, many of us wondered: Is this the end of the social network giant as we know it? Over the past two years alone, Facebook has been repeatedly weaponized by foreign actors in coordinated misinformation campaigns.

Facebook 69

Facebook Privacy Ad Exchange Social Networks 69

SmarkLabs

JUNE 13, 2022

Graphic: HubSpot. Distribution. Create a plan for how to distribute and promote your content, such as through email, social media, and paid advertising. As you distribute the content through the various channels, these assets will serve as fuel for creating demand for your products and services. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Anyword

JANUARY 21, 2022

Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Hubspot

OCTOBER 6, 2016

At a conference in June, a Facebook VP said that in five years time the platform would be "all video." And one of the biggest drivers behind the growing prevalence of video is Facebook Live, which only was introduced in April of this year, but has since become a major distribution channel for both publishers and brands.

Facebook 75

Facebook Broadcasting Mobile Advertising Conference 75

Parse.ly

OCTOBER 7, 2020

When we refer to content we’re talking about blog posts, news articles, whitepapers, ebooks, videos, podcasts, and any other form of communication that you post to your website and distribute around the web. Executed properly, owned content should represent the center of your marketing efforts, not just another channel to drive leads.

CMS Development 116

CMS Development Advertising Agencies Privacy Content 116

Hubspot

JULY 5, 2021

If you're a HubSpot customer, you might already have access to HubSpot's video hosting, creation, and management tool. With this tool, you can host and manage video files inside the HubSpot platform and then embed those videos on your website pages, blog posts, social media channels, or knowledge base. Video Platforms.

Video Marketing 101

Video Marketing Best Practices Business Marketing Management 101

Content Marketing Institute

FEBRUARY 5, 2018

Use Facebook Live. It’s no secret reaching people with content (organically) on Facebook is tough. Reaching people with #content organically on @Facebook is almost futile, says @Nansida. Well, one of the most underused forms of content promotion on Facebook is live video. Create static Facebook videos.

Social Media 167

Social Media Promotion Media Content 167

Hubspot

APRIL 6, 2023

Social media platforms like Instagram, TikTok, and Facebook already have plenty of businesses using them, and many have given consumers the ability to purchase directly from social media. In a similar study by HubSpot. You can even connect HubSpot to your ecommerce site — for example, Shopify integrates with HubSpot.

eCommerce 69

eCommerce Trends B2B Budget Programs 69

SocialPilot

JANUARY 21, 2024

You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. As you can see in this example from SocialPilot’s Facebook page, click through to read a blog post. Here’s an example of how you can add a CTA to your Facebook post. Brand awareness is valuable in itself.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Vidyard

OCTOBER 7, 2019

HubSpot Academy. HubSpot is an undisputed leader in the marketing world. Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. Facebook Blueprint. If your business is on social media at all, odds are that it’s on Facebook.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99