Web 2.0 Expo – cool stuff seen on the floor of the show
Buzz Marketing for Technology
SEPTEMBER 23, 2008
Some examples are Coach engaged consumers to design a new tote. All of these examples needed consumers to make customize the message and make it their own then spread it virally. So that means they integrate things like blogs, podcasts, wikis, forums into a “Hive†(one could say mashup here).
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