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The Top 12 SEO Tools of 2018

Hubspot

For example, Google's Fetch as Google tool allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. SEMrush is a super elaborate dashboard that reports on the performance of domains as a whole and their specific pages. Think about a site like Wikipedia, for example.

SEO 101
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What makes content valuable in an AI world?

Kevin Indig

Some of the features JetOctopus comes with: JS errors dashboard Compare JS to non JS JS requests reports Requests domains reports Pages requests data table Blocked requests data table Raw requests data table JetOctopus makes it super simple for your developers to know what exactly to fix issues and improve SEO. This is a tricky one.

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

The term “all rights reserved&# or a trademark is commonly used by the owner or author of an original piece of work to identify that the author is providing notice that they hold all the rights to that content, its distribution and derivatives of the work. This allows the artist to potentially see a wider distribution of their content.

Copyright 100
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Marketer of The Month Podcast- EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023

Outgrow

They don’t want to have the press release distribution company that they use, send out something wacky and, you know, zany even though that matches my personality. For example, during the pandemic, we did a press release for the dining bond initiative, which was set up tohelp restaurants that were closed down during the pandemic.

PR 52
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Why Journalists Are Outranking Marketers in Search (And How We Can Compete)

Hubspot

For example, influencing page and domain authority is like steering an ocean liner: It’s doable, provided you’re not in a hurry. Our first test compared search performance by domain type -- company blogs vs. publications (such as news or media sites). Predictably, recency and page/domain authority were paramount.

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Detecting Link Manipulation and Spam with Domain Authority

Moz

(now Hive Digital ), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. Let's start with an easy example, link decay. What if you own a large number of domains and all the sites link to each other? This is the Aha!

Domain 47
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Everything Marketers Need to Know About SOPA

Hubspot

PIPA ("Protect Intellectual Property Act") is the Senate's version of SOPA, which is a bill that calls for enhancing enforcement against "rogue websites operated and registered overseas" and defines infringement as the distribution of illegal copies, counterfeit goods or anti- digital rights management technology. What You Can Do About It.