Digital B2B Marketing

MARCH 25, 2013

Search retargeting allows you to buy display ads targeted to people that have searched for your keywords. Share your answer, or a question about where to start, in the comments below, with me on Twitter ( @wittlake ) or by email (available under my bio in the sidebar). Search Retargeting. Providers: Simpli.fi, Chango, Fetchback.

Advertisements 100

Advertisements Advertising DemandBase B2B 100

Digital B2B Marketing

JANUARY 15, 2013

My old BlackBerry struggled to display the simplest WAP page (it would be about 5 years old if it was still living). Share your view in the comments below or with me on Twitter ( @wittlake ). I rarely stumble across a site that isn’t functional on my smartphone, even if it doesn’t have a mobile-specific version.

Cable 100

Cable Mobile Marketing Internet Marketing Display 100

Digital B2B Marketing

JANUARY 12, 2012

Reducing online display and traditional advertising investments based on performance will quickly lower cost per lead, but long-term it will hurt search results and leads from organic traffic. Share your views and examples in the comments below or with me on Twitter ( @wittlake ). Is traffic a key goal? Is cost per lead a key metric?

Enterprise Management 100

Enterprise Management Planning Cost per Lead Banner Ads 100

Digital B2B Marketing

DECEMBER 15, 2011

DRTV or online display campaigns managed in a silo may be prematurely cancelled. Share your reaction in the comments below or with me on Twitter ( @wittlake ). Search can be prompted by, and therefore often captures the response to, other online and offline marketing. Your Turn Do you measure marketing through to the bottom line?

Paid Search Agency 100

Paid Search Agency Work Management Marketing Mix ROI 100

Digital B2B Marketing

APRIL 29, 2014

Let me know in the comments below or on Twitter (@wittlake)! Branded content is delivering the results advertisers are looking for, and native publishing is one of the easiest ways to start creating branded content and ensure it is actually seen by your audience. Are you ready for the challenge? Photo Credit: Isengardt via Flickr cc.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

DECEMBER 22, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. Let me know in the comments below or on Twitter ( @wittlake ). Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

DECEMBER 2, 2011

Fueled by availability of better data for display ad buying and increased accessibility of these platform, B2B marketers will use these platforms as a cost effective compliment to current online advertising. Let me know in the comments below or on Twitter ( @wittlake ). Demand generation 9.

B2B Marketing 100

B2B Marketing Mobile Advertising Paid Search Agency Marketing Automation Services 100

Digital B2B Marketing

APRIL 11, 2012

Share your view in the comments below or with me on Twitter ( @wittlake ). Based on the banner creative that is predominant online, do believe banners on the page that you do not specifically notice have a meaningful subconscious impact on you?

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Banners 100

Digital B2B Marketing

DECEMBER 3, 2013

Leave Display On. Repeat after me: “Google Display Network is not search.” ” Google has effectively convinced B2B marketers everywhere to think of the Google Display Network like search. If your search program is struggling, pull a report that segments performance by core search, the search network and display.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

FEBRUARY 2, 2012

Links for the privacy policy and to unsubscribe, as well as contact information were hidden in a single large footer image that wasn’t displayed by default in my email client and likely in others. This is the single image used as the email footer (cropped somewhat to display here).

Examples 100

Examples Privacy Policies Opt-out Barriers 100

Digital B2B Marketing

FEBRUARY 25, 2013

If your marketing automation doesn’t talk to your email which doesn’t talk to your display advertising which doesn’t talk to your site CMS, the only way you can deliver a consistent message and experience is if you treat everyone the same way. You Still Have Channel-Specific Ideas. Photo Credit: doobybrain via Flickr cc.

Landing Pages 100

Landing Pages Mobile Advertising Touchpoints Mobile Marketing 100

Digital B2B Marketing

MARCH 4, 2011

of all US online display dollars, according to eMarketer. Display ad revenue doesn’t capture the investment in community management, pages, content, even advertising in apps. Subscribe to Email Updates @Wittlake on Twitter Stats: Only 28% of social media marketers outsource any social activity. However, 21.6%

Facebook 100

Facebook Emarketing Digg Stats 100

Digital B2B Marketing

AUGUST 21, 2012

Shortly after making the comment, “legitimate rape” became a trending topic on Twitter. Looking at Twitter, one would say Todd Akin had a social media problem. The Real Social Media Problem Today, thanks to social media, it is easier than ever for individuals and companies to put their problems on full display.

Social Media 100

Social Media Media Display Twitter 100